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Floors 4 Gyms / TVS Sports Surfaces
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Floors 4 Gyms / TVS Sports Surfaces
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
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features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
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The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
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Total Fitness plans to launch a new-style health club model, with plans already in the ...
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Featured supplier news: Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products.
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Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
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Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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