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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Hussle: Come out of lockdown fighting fit

Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly

Published in Health Club Management 2021 issue 3
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club

The biggest challenge facing UK operators is getting members back after lockdown.

While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.

Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.

With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.

Partnership working
Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.

“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.

“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.

“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.

Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.

New for 2021
The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.

“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.

“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”

More: www.hussle.com/list-my-gym

Photo: Charing cross sports club

"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM, Charing Cross Sports Club

/ PHOTO: Charing Cross Sports Club
/ PHOTO: Charing Cross Sports Club
https://www.leisureopportunities.co.uk/images/2021/537404_86067.jpg
Hussle’s announces the launch of its new Membership Conversion Service
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
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In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
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Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
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Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
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Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
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Research
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
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Latest News
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Click on a catalogue to view it online
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Fitness equipment
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Crown Sports Lockers: Lockers/interior design
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Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Hussle: Come out of lockdown fighting fit

Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly

Published in Health Club Management 2021 issue 3
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club

The biggest challenge facing UK operators is getting members back after lockdown.

While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.

Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.

With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.

Partnership working
Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.

“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.

“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.

“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.

Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.

New for 2021
The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.

“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.

“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”

More: www.hussle.com/list-my-gym

Photo: Charing cross sports club

"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM, Charing Cross Sports Club

/ PHOTO: Charing Cross Sports Club
/ PHOTO: Charing Cross Sports Club
https://www.leisureopportunities.co.uk/images/2021/537404_86067.jpg
Hussle’s announces the launch of its new Membership Conversion Service
Latest News
The FIT Summit has unveiled the final shortlists for the 2021 Fitness & Wellness Awards ...
Latest News
Basic-Fit lost 10 per cent of its members during Q1 2021, as 94 per cent ...
Latest News
A bid to engage politicians in exercise has inspired the launch of a new global ...
Latest News
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & ...
Latest News
Undertaking regular physical activity could cut the risk of dying from infectious diseases – such ...
Latest News
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per ...
Latest News
Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and ...
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
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Health clubs and gyms will be able to open their doors to individual training sessions ...
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As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
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IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Uniforms
Service Sport: Uniforms
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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