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Health Club Management

Health Club Management

features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
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features

Supplier showcase: Precor

Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples

Published in Health Club Management 2019 issue 8
Spinning® classes can create a sense of community that keeps customers coming back
Spinning® classes can create a sense of community that keeps customers coming back

Spinning® is a carefully crafted experience, creating a strong following and sense of community.

This extends far beyond the ride, helping opertors bring enthusiasts and regular exercisers together.

Instructor workshops, charity fundraising, distance challenges and classes aimed at specific groups all combine to keep members coming back for more.

Engaging boutique
Cat Booker, industry expert and owner of Cat Booker Fitness, comments: “It’s all about making sure the exerciser is engaged and feels part of the community.”

Booker’s multi-purpose studio has a 50:50 floor split between Spinning® – featuring 15 Precor Spinner® bikes – and small group functional training.

“Personalisation is important, I want every member to be able to test their power level threshold using SPINPower®, so we can give them an individual fitness programme, no matter what classes they take,” she says.

“Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business. Sometimes these happen naturally, with enthusiasts becoming friends and meeting up outside of the studio. Twice a year we hold a social to bring everyone together, as well as holding workshops on topics such as nutrition and detoxing etc.

“Social media plays a big part in helping members feel part of the wider Spinning® community. They love it when our instructors go to events and can update them with the latest information.”

Salt Ayre successes
Stuart Glover, sports development and facilities manager at Salt Ayre Leisure Centre, agrees community involvement is key to member retention. The leisure centre uses Precor Spinner® bikes to support charity fundraising initiatives, actively placing them in public areas where footfall is high, encouraging gym goers and council staff to engage in distance challenges.

Challenges involve ‘travelling’ a specific distance, eg, Lands End to John O’ Groats. An average of 30-50 participants compete, tracking miles and monitoring progress, on the Precor Spinner® bikes.

Growth at Darwen
Darwen Leisure Centre, a long-time supporter of Spinning®, has invested in 21 Spinner Chrono Power bikes, along with two Spinner® Ride bikes specifically for the gym floor, to give exercisers a choice if they want a simple jump on and ride session.

Richard Brown, leisure, health and wellbeing manager at Blackburn with Darwen Borough Council says: “Indoor cycling remains a mainstay group fitness exercise option for customers throughout the Borough, so ensuring that the experience is consistently positive is important.

Having the latest technology, mixed with great instructor delivery always has our customers coming back for more. It was easy to choose the Precor Spinner® Chrono, as it represents a big step forward in terms of design, feel and quality.”

Find out more: email: [email protected] or call 01276 404900

Cat Booker
"Once people try a Spinning® class they’re hooked. Then it’s all about creating mini communities within the business"
http://www.leisureopportunities.com/images/imagesX/45570_870499.jpg
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts
Cat Booker, industry expert and owner, Cat Booker Fitness, Stuart Glover, sports development and facilities manager, Salt Ayre Leisure Centre,,Precor Spinner®, Cat Booker, Stuart Glover, Salt Ayre Leisure Centre, Darwen Leisure Centre,
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A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health ...
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New science has revealed a potential solution to age-related diseases which works on a systemic ...
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Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street, ...
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A nation divided by Brexit could be united by diverting focus to a "more pressing ...
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Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, ...
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Physical fitness has been associated with better brain structure and brain functioning in adults. The ...
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Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
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DFC: We do more...
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DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
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Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Deloitte UK: Professional services
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Ojmar: Locking solutions
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International SPA Association - iSPA: Trade associations
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Hutchison Technologies: Audio visual
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Comfort Zone - Davines S.p.A: Skincare
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Diary dates
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Locations worldwide,
Diary dates
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