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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
People
One day, as our estate continues to grow, it might even be that we create an Evolution Wellness membership and app – a way of aggregating across the total portfolio, allowing people to consume any of our brands by using credits from their digital membership
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HCM people

Groupe Arkose

Groupe Arkose: co-founders
Bouldering is more than a trend: it’s fun and healthy, strongly aspirational, easily accessible, highly motivating and promotes social interaction
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Kam Panesar

Awakn: Founder and CEO
Years of studying the greats – Michael Jordan, Kobe Bryant, Albert Einstein, Steve Jobs – combined with my own life lessons – led to the Awakn 7 pillars process and my goal to Awakn London
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Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members
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Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
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Running
How many of your members pound the treadmill with poor technique, risking injury and hating every leaden-legged second of it? It doesn’t have to be this way according to Danny Dreyer, founder of ChiRunning, who says he can turn anyone into a runner. Kath Hudson discovers how
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We talk to two high-end operators who've established a valuable USP by offering EMS training
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Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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features

Promotional feature: BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
Latest News
Tech giant Apple is venturing further into the wellness space by launching a new Apple ...
Latest News
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been ...
Latest News
Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC) will officially open on 24 January. The ...
Latest News
Snap Fitness has made international expansion its priority for 2020, with plans to enter new ...
Latest News
Action PR have created a new studio design for Everyone Active 's Fortis Powered by ...
Latest News
Gold's Gym completed 22 US franchise agreements and a total of 35 new openings worldwide ...
Latest News
F45 is expanding its UK footprint with the launch of two new studios in Manchester. ...
Latest News
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: Nutrition tips for a healthy life
A healthy diet has massive benefits for your health, both inside and out.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Spa software
SpaBooker: Spa software
Professional services
Deloitte UK: Professional services
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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