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Health Club Management

Health Club Management

features

HCM People: Pitbull and Tony RobbinsFounders and advisers, Grit Bxng

Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars

Published in Health Club Management 2019 issue 7
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins

American rapper Pitbull and life coach guru Tony Robbins are part of the team working on New York boutique Grit Bxng, which opens its first site – a 5,500sq ft flagship near Union Square – this summer.

Venture capitalist and billionaire Tim Draper has invested in the company – Change your Life LLC – while the business will be run by entrepreneur Bill Zanker, founder of training company The Learning Annex, along with his daughter Ediva Zanker and his son Dylan Zanker.

The Grit Bxng offer is based on a 50-minute signature method delivering HIIT group classes, with the “fundamentals of boxing at its core”.

Night club vibe
The 5,000sq ft club’s interior will feature a light and sound system designed to make a workout feel like a night out, with music playlists curated by Pitbull and motivational content – featuring Robbins – beamed on giant video screens.

Classes will take place in a three-module studio with treadmills, punch bags and benches.

Guests can also hang out in a fully licenced bar in the studio lounge – reputedly a first in New York City.

Grit Bxng is currently auditioning trainers from around the world, offering to pay US$1,000 an hour for those with star drawing power.

“Parents often tell their children to become doctors or lawyers,” said Zanker. “But now parents will encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars of today.”

Guests will also be able to provide a star rating for their instructors and pay them tips through the Grit Bxng app, using the same approach as Uber.

Motivational messages
Robbins revealed his passion is to motivate people beyond the self-help programmes he’s famous for, saying: “My life is about working with people to change their bodies, change their relationships, and change their lives.

Grit Bxng will provide a space and experience unlike any other.”

Pitbull – whose real name is Armando Perez – added: “With each new project I approach, the words ‘you can’t’ and ‘no’ are just motivators that propel me to succeed and fuel my fire.

“That mentality is exactly what Grit Bxng embodies to me.”

Bitcoin pioneer
The operator believes it will be the first to accept Bitcoin. Tim Draper said: “Grit Bxng will be the first studio chain to accept Bitcoin. Within three years, most other chains, like Soulcycle and Barry’s Bootcamp, will be accepting Bitcoin. Grit Bxng will be the first of many.”

The club’s social media message is, ‘Don’t follow us on Instagram, come work out instead’.

Grit Bxng in New York has been designed for millennials
Grit Bxng in New York has been designed for millennials
http://www.leisureopportunities.com/images/imagesX/522589_319949.jpg
'Parents often tell their children to become doctors or lawyers, but now they'll encourage them to become fitness pros' – says rapper Pitbull, talking about his new boutique gym with life coach guru Tony Robbins...
Pitbull, Tony Robbins & Bill Zanker, Founders and advisers, Grit Bxng,Pitbull, Tony Robbins, Bill Zanker, Grit Bxng, boutique gym,
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features

HCM People: Pitbull and Tony RobbinsFounders and advisers, Grit Bxng

Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars

Published in Health Club Management 2019 issue 7
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins

American rapper Pitbull and life coach guru Tony Robbins are part of the team working on New York boutique Grit Bxng, which opens its first site – a 5,500sq ft flagship near Union Square – this summer.

Venture capitalist and billionaire Tim Draper has invested in the company – Change your Life LLC – while the business will be run by entrepreneur Bill Zanker, founder of training company The Learning Annex, along with his daughter Ediva Zanker and his son Dylan Zanker.

The Grit Bxng offer is based on a 50-minute signature method delivering HIIT group classes, with the “fundamentals of boxing at its core”.

Night club vibe
The 5,000sq ft club’s interior will feature a light and sound system designed to make a workout feel like a night out, with music playlists curated by Pitbull and motivational content – featuring Robbins – beamed on giant video screens.

Classes will take place in a three-module studio with treadmills, punch bags and benches.

Guests can also hang out in a fully licenced bar in the studio lounge – reputedly a first in New York City.

Grit Bxng is currently auditioning trainers from around the world, offering to pay US$1,000 an hour for those with star drawing power.

“Parents often tell their children to become doctors or lawyers,” said Zanker. “But now parents will encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars of today.”

Guests will also be able to provide a star rating for their instructors and pay them tips through the Grit Bxng app, using the same approach as Uber.

Motivational messages
Robbins revealed his passion is to motivate people beyond the self-help programmes he’s famous for, saying: “My life is about working with people to change their bodies, change their relationships, and change their lives.

Grit Bxng will provide a space and experience unlike any other.”

Pitbull – whose real name is Armando Perez – added: “With each new project I approach, the words ‘you can’t’ and ‘no’ are just motivators that propel me to succeed and fuel my fire.

“That mentality is exactly what Grit Bxng embodies to me.”

Bitcoin pioneer
The operator believes it will be the first to accept Bitcoin. Tim Draper said: “Grit Bxng will be the first studio chain to accept Bitcoin. Within three years, most other chains, like Soulcycle and Barry’s Bootcamp, will be accepting Bitcoin. Grit Bxng will be the first of many.”

The club’s social media message is, ‘Don’t follow us on Instagram, come work out instead’.

Grit Bxng in New York has been designed for millennials
Grit Bxng in New York has been designed for millennials
http://www.leisureopportunities.com/images/imagesX/522589_319949.jpg
'Parents often tell their children to become doctors or lawyers, but now they'll encourage them to become fitness pros' – says rapper Pitbull, talking about his new boutique gym with life coach guru Tony Robbins...
Pitbull, Tony Robbins & Bill Zanker, Founders and advisers, Grit Bxng,Pitbull, Tony Robbins, Bill Zanker, Grit Bxng, boutique gym,
Latest News
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) ...
Latest News
Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state ...
Latest News
Real estate developers are increasingly looking to tap into the "great opportunities" being offered by ...
Latest News
The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across ...
Latest News
A health and wellbeing club which combines exercise and physical activity classes with mental and ...
Latest News
VivaFit has entered the Spanish fitness market with the opening of a studio in capital ...
Latest News
John Treharne, founder of The Gym Group, has been appointed chair of boutique fitness brand ...
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Featured supplier news
Featured supplier: FunXtion makes fitness as integral to life as brushing your teeth
FunXtion delivers a complete, wrap-around exercise experience.
Featured supplier news
Featured supplier: Gympass brings together corporate workforces and leisure operators
The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Optimum Nutrition for Health and Performance.
Optimum Nutrition
Optimum Nutrition for Health and Performance is an Association for Nutrition (AfN) certified nutrition course & approved for CPD points from REPs and CIMSPA. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Eleiko Sport AB: Exercise equipment
Management software
Fisikal: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
ResortSuite: Spa software
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
Diary dates
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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