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Health Club Management

Health Club Management

features

HCM People: Hannah LanelFounder: The Fore

With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life

Published in Health Club Management 2019 issue 6
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE

Boutique concept The Fore has opened in London’s Kings Cross with a new signature class concept using bodyweight training and treadmills. The Fore promises two trainers per class, to deliver a personalised experience and check form and technique.

The boutique is the brainchild of Hannah Lanel who has a ‘whole human’ approach, designed to make everyday access to wellness so ubiquitous it becomes a natural part of daily life.

The destination boutique focuses on functional fitness and wellness and at 5,500sq ft over two floors, offers personal training, classes and access to alternative practitioners.

There’s also a shared workspace, a café, juice, smoothie bar, retail area and workshop space for events and pop-ups.

Fit for life
Lanel has identified four pillars of wellness around which she’s build the brand: physical, emotional, social and intellectual. “We deliver an inclusive and enriching shared experience that helps people get fit for life by making access to every day wellness so compelling that it simply becomes a way of life,” she explains. “We break down barriers to exercise and get people moving properly.

“They get fit fast, and the strength this brings gives them confidence and peace of mind. This intelligent approach to training means people quickly come to know about training frequency, intensity, and functional fitness.”

The signature class uses the Technogym Skillmill. Lanel says: “This combination allows us to train people through resisted rotation and proper posterior chain running. We designed the class so people understand the key elements of each move. They learn about individual patterns of movement, and can apply it to how they move in everyday life.”

“We chose this treadmill for the quality of the movement,” she says. “The long, steep curve means you run with a natural stride, using your glutes, hamstrings, and calves to drive the belt underneath you. You’re actively running against resistance and this trains your true running style. It’s different from a standard treadmill.”

Personalisation
Lanel has extensive experience in the market and was previously involved with Equilibrium in West London, where she trained celebrities and pro-athletes.

“The boutique market is huge, and offers customers a lot of choice and variety,” says Hannah. “But with that comes the risk of a depersonalised experience, where the customer feels like a number. At The Fore, we’ve set out to offer the complete opposite to this. We treat customers as individuals. You’ll be greeted by name, but we’ll also remember how your most recent class went. We’ll know about past injuries and any aches and pains. Our classes focus on the way the client moves, and we progress them from there.”

Achieve the impossible
“Nobody else has two trainers per class, with one devoted to correcting customers’ form,” says Lanel. “Once you train this way – with rotation, body weight, and resistance running – you’ll build a better body.

“We’re helping people achieve what they once thought impossible. And that gives them confidence and self-esteem,” she continues.

“We fix people, and this creates clients for life. Our level of care and service breeds loyalty and community. People just want to be recognised, and that’s what we do.”

The Fore engages members in an intelligent approach to training
The Fore engages members in an intelligent approach to training
The Fore is part of the redevelopment of the King’s Cross area of London
The Fore is part of the redevelopment of the King’s Cross area of London
Lanel is building a community at The Fore, based on technical training
Lanel is building a community at The Fore, based on technical training
http://www.leisureopportunities.com/images/imagesX/982968_294319.jpg
'With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life' – says The Fore founder Hannah Lanel
Hannah Lanel, Founder: The Fore,Hannah Lanel, The Fore, boutique,
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features

HCM People: Hannah LanelFounder: The Fore

With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life

Published in Health Club Management 2019 issue 6
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE

Boutique concept The Fore has opened in London’s Kings Cross with a new signature class concept using bodyweight training and treadmills. The Fore promises two trainers per class, to deliver a personalised experience and check form and technique.

The boutique is the brainchild of Hannah Lanel who has a ‘whole human’ approach, designed to make everyday access to wellness so ubiquitous it becomes a natural part of daily life.

The destination boutique focuses on functional fitness and wellness and at 5,500sq ft over two floors, offers personal training, classes and access to alternative practitioners.

There’s also a shared workspace, a café, juice, smoothie bar, retail area and workshop space for events and pop-ups.

Fit for life
Lanel has identified four pillars of wellness around which she’s build the brand: physical, emotional, social and intellectual. “We deliver an inclusive and enriching shared experience that helps people get fit for life by making access to every day wellness so compelling that it simply becomes a way of life,” she explains. “We break down barriers to exercise and get people moving properly.

“They get fit fast, and the strength this brings gives them confidence and peace of mind. This intelligent approach to training means people quickly come to know about training frequency, intensity, and functional fitness.”

The signature class uses the Technogym Skillmill. Lanel says: “This combination allows us to train people through resisted rotation and proper posterior chain running. We designed the class so people understand the key elements of each move. They learn about individual patterns of movement, and can apply it to how they move in everyday life.”

“We chose this treadmill for the quality of the movement,” she says. “The long, steep curve means you run with a natural stride, using your glutes, hamstrings, and calves to drive the belt underneath you. You’re actively running against resistance and this trains your true running style. It’s different from a standard treadmill.”

Personalisation
Lanel has extensive experience in the market and was previously involved with Equilibrium in West London, where she trained celebrities and pro-athletes.

“The boutique market is huge, and offers customers a lot of choice and variety,” says Hannah. “But with that comes the risk of a depersonalised experience, where the customer feels like a number. At The Fore, we’ve set out to offer the complete opposite to this. We treat customers as individuals. You’ll be greeted by name, but we’ll also remember how your most recent class went. We’ll know about past injuries and any aches and pains. Our classes focus on the way the client moves, and we progress them from there.”

Achieve the impossible
“Nobody else has two trainers per class, with one devoted to correcting customers’ form,” says Lanel. “Once you train this way – with rotation, body weight, and resistance running – you’ll build a better body.

“We’re helping people achieve what they once thought impossible. And that gives them confidence and self-esteem,” she continues.

“We fix people, and this creates clients for life. Our level of care and service breeds loyalty and community. People just want to be recognised, and that’s what we do.”

The Fore engages members in an intelligent approach to training
The Fore engages members in an intelligent approach to training
The Fore is part of the redevelopment of the King’s Cross area of London
The Fore is part of the redevelopment of the King’s Cross area of London
Lanel is building a community at The Fore, based on technical training
Lanel is building a community at The Fore, based on technical training
http://www.leisureopportunities.com/images/imagesX/982968_294319.jpg
'With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life' – says The Fore founder Hannah Lanel
Hannah Lanel, Founder: The Fore,Hannah Lanel, The Fore, boutique,
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DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
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Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
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Featured supplier: Matrix strengthens Porsche partnership with new installs at performance centre
Porsche recognises that the most important component of any vehicle is the driver.
Featured supplier news
Featured supplier: Pavigym: helping gyms and boutique studios fight back against noise
With noise complaints against gyms on the rise, limiting noise isn’t only beneficial to users - it could also be crucial to your business.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Exercise equipment
Eleiko Sport AB: Exercise equipment
Flooring
Total Vibration Solutions Ltd: Flooring
Member access schemes
Move GB: Member access schemes
Management software
Fisikal: Management software
Locking solutions
Ojmar: Locking solutions
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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TVS Sports Surfaces
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