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Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Pitbull and Tony RobbinsFounders and advisers, Grit Bxng

Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars

Published in Health Club Management 2019 issue 7
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins

American rapper Pitbull and life coach guru Tony Robbins are part of the team working on New York boutique Grit Bxng, which opens its first site – a 5,500sq ft flagship near Union Square – this summer.

Venture capitalist and billionaire Tim Draper has invested in the company – Change your Life LLC – while the business will be run by entrepreneur Bill Zanker, founder of training company The Learning Annex, along with his daughter Ediva Zanker and his son Dylan Zanker.

The Grit Bxng offer is based on a 50-minute signature method delivering HIIT group classes, with the “fundamentals of boxing at its core”.

Night club vibe
The 5,000sq ft club’s interior will feature a light and sound system designed to make a workout feel like a night out, with music playlists curated by Pitbull and motivational content – featuring Robbins – beamed on giant video screens.

Classes will take place in a three-module studio with treadmills, punch bags and benches.

Guests can also hang out in a fully licenced bar in the studio lounge – reputedly a first in New York City.

Grit Bxng is currently auditioning trainers from around the world, offering to pay US$1,000 an hour for those with star drawing power.

“Parents often tell their children to become doctors or lawyers,” said Zanker. “But now parents will encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars of today.”

Guests will also be able to provide a star rating for their instructors and pay them tips through the Grit Bxng app, using the same approach as Uber.

Motivational messages
Robbins revealed his passion is to motivate people beyond the self-help programmes he’s famous for, saying: “My life is about working with people to change their bodies, change their relationships, and change their lives.

Grit Bxng will provide a space and experience unlike any other.”

Pitbull – whose real name is Armando Perez – added: “With each new project I approach, the words ‘you can’t’ and ‘no’ are just motivators that propel me to succeed and fuel my fire.

“That mentality is exactly what Grit Bxng embodies to me.”

Bitcoin pioneer
The operator believes it will be the first to accept Bitcoin. Tim Draper said: “Grit Bxng will be the first studio chain to accept Bitcoin. Within three years, most other chains, like Soulcycle and Barry’s Bootcamp, will be accepting Bitcoin. Grit Bxng will be the first of many.”

The club’s social media message is, ‘Don’t follow us on Instagram, come work out instead’.

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Grit Bxng in New York has been designed for millennials
Grit Bxng in New York has been designed for millennials
https://www.leisureopportunities.co.uk/images/imagesX/522589_319949.jpg
'Parents often tell their children to become doctors or lawyers, but now they'll encourage them to become fitness pros' – says rapper Pitbull, talking about his new boutique gym with life coach guru Tony Robbins...
Pitbull, Tony Robbins & Bill Zanker, Founders and advisers, Grit Bxng,Pitbull, Tony Robbins, Bill Zanker, Grit Bxng, boutique gym,
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Locations worldwide,
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21-24 Sep 2021
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04-07 Nov 2021
Exhibition Centre , Cologne, Germany
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Diary dates

features

HCM People: Pitbull and Tony RobbinsFounders and advisers, Grit Bxng

Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars

Published in Health Club Management 2019 issue 7
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
From left: Pitbull, Tony Robbins and Bill Zanker are part of the team launching Grit Bxng, a new boutique gym
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins

American rapper Pitbull and life coach guru Tony Robbins are part of the team working on New York boutique Grit Bxng, which opens its first site – a 5,500sq ft flagship near Union Square – this summer.

Venture capitalist and billionaire Tim Draper has invested in the company – Change your Life LLC – while the business will be run by entrepreneur Bill Zanker, founder of training company The Learning Annex, along with his daughter Ediva Zanker and his son Dylan Zanker.

The Grit Bxng offer is based on a 50-minute signature method delivering HIIT group classes, with the “fundamentals of boxing at its core”.

Night club vibe
The 5,000sq ft club’s interior will feature a light and sound system designed to make a workout feel like a night out, with music playlists curated by Pitbull and motivational content – featuring Robbins – beamed on giant video screens.

Classes will take place in a three-module studio with treadmills, punch bags and benches.

Guests can also hang out in a fully licenced bar in the studio lounge – reputedly a first in New York City.

Grit Bxng is currently auditioning trainers from around the world, offering to pay US$1,000 an hour for those with star drawing power.

“Parents often tell their children to become doctors or lawyers,” said Zanker. “But now parents will encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars of today.”

Guests will also be able to provide a star rating for their instructors and pay them tips through the Grit Bxng app, using the same approach as Uber.

Motivational messages
Robbins revealed his passion is to motivate people beyond the self-help programmes he’s famous for, saying: “My life is about working with people to change their bodies, change their relationships, and change their lives.

Grit Bxng will provide a space and experience unlike any other.”

Pitbull – whose real name is Armando Perez – added: “With each new project I approach, the words ‘you can’t’ and ‘no’ are just motivators that propel me to succeed and fuel my fire.

“That mentality is exactly what Grit Bxng embodies to me.”

Bitcoin pioneer
The operator believes it will be the first to accept Bitcoin. Tim Draper said: “Grit Bxng will be the first studio chain to accept Bitcoin. Within three years, most other chains, like Soulcycle and Barry’s Bootcamp, will be accepting Bitcoin. Grit Bxng will be the first of many.”

The club’s social media message is, ‘Don’t follow us on Instagram, come work out instead’.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Grit Bxng in New York has been designed for millennials
Grit Bxng in New York has been designed for millennials
https://www.leisureopportunities.co.uk/images/imagesX/522589_319949.jpg
'Parents often tell their children to become doctors or lawyers, but now they'll encourage them to become fitness pros' – says rapper Pitbull, talking about his new boutique gym with life coach guru Tony Robbins...
Pitbull, Tony Robbins & Bill Zanker, Founders and advisers, Grit Bxng,Pitbull, Tony Robbins, Bill Zanker, Grit Bxng, boutique gym,
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Latest News
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
fibodo Limited: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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