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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
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Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
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Click on a catalogue to view it online
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Management software
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Property & Tenders
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Latest News
4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
Latest News
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a ...
Latest News
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major ...
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Physically active people are 50 per cent more likely to develop higher levels of antibodies ...
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Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Mindbody, Inc
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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