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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
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features

Supplier showcase: Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
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The number of people in the US with a health club membership has increased by ...
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Latest News
A global touch study has been launched to “explore our attitudes towards the physical experience ...
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Food labelling that shows the amount of exercise needed to burn off the calories in ...
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The team at unusually named studio //3877 has created a boxing gym in Washington, D.C., ...
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Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Audio visual
Hutchison Technologies: Audio visual
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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