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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Precor: The power of networking

Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening

Published in Health Club Management 2021 issue 5
Aneurin Leisure has installed Precor’s 800-line cardio at all three of its sites / photo: Aneurin Leisure
Aneurin Leisure has installed Precor’s 800-line cardio at all three of its sites / photo: Aneurin Leisure

Welsh leisure trust, Aneurin Leisure, in partnership with Blaenau Gwent County Borough Council, forged ahead with full gym refurbishments in all three of its sites, despite the pandemic, with the centres each offering a hybrid in-person and digital gym solution for returning and new members.

Following the £600,000 refurbishment, Ebbw Vale Sports Centre, Abertillery Sports Centre and Tredegar Sports Centre each feature a full complement of Precor strength, cardio and functional equipment, with Precor’s networked fitness solution and Advagym by Sony together ensuring a strong focus on digital connectivity throughout.

Tom Kivell, Aneurin Leisure’s fitness development manager, says: “We decided to refurbish the three facilities as our previous kit was eight years old and very dated. We started the process in September 2019, but the pandemic put everything on hold. Considering the impact coronavirus has had on our sector, everyone’s mindset has been understandably cautious.

“We could easily have stalled our redevelopment plans, but thanks to the government furlough scheme, access to new grants and careful budgeting, we knew we could invest, grow and set ourselves up to thrive after reopening. We saw this time as an opportunity to strike and to come out of lockdown with a new offer and a competitive edge in our area.”

The cutting-edge facilities now each offer Precor’s top-of-the-range 800-line cardio in the all-new Black Pearl All Tungsten colourway, with P82 touch-screen consoles and the Preva networked fitness solution.

In addition to delivering content via the gym’s cardio machines, Aneurin Leisure opted to complement Precor’s new Resolute Strength line with Advagym by Sony – the unique solution that guides exercisers in using the machine safely, by loading each sensor with how-to videos, as well as logging every rep and exercise completed.

Steve Carter, managing director of Precor UK, says: “In bucking the trend and choosing to future-proof its facilities now, Aneurin Leisure is testimony to the fact that our industry can come out of the pandemic fighting fit. In choosing to partner with Precor, Aneurin Leisure is putting technology at the forefront of its offer to ensure it can engage with and attract members from all demographics and provide a best-in-class offer in the area.”

www.precor.com

"We saw this time as an opportunity to strike and to come out of lockdown with a new offer and a competitive edge" –  Tom Kivell, Aneurin Leisure

Aneurin Leisure is putting technology at the forefront of its offer to ensure it can engage with members from all demographics" –  Steve Carter, Precor UK

https://www.leisureopportunities.co.uk/images/2021/942590_152361.jpg
'We saw this as an opportunity to strike and come out of lockdown with a new offer and a competitive edge' says Tom Kivell, Aneurin Leisure
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features

Supplier showcase: Precor: The power of networking

Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening

Published in Health Club Management 2021 issue 5
Aneurin Leisure has installed Precor’s 800-line cardio at all three of its sites / photo: Aneurin Leisure
Aneurin Leisure has installed Precor’s 800-line cardio at all three of its sites / photo: Aneurin Leisure

Welsh leisure trust, Aneurin Leisure, in partnership with Blaenau Gwent County Borough Council, forged ahead with full gym refurbishments in all three of its sites, despite the pandemic, with the centres each offering a hybrid in-person and digital gym solution for returning and new members.

Following the £600,000 refurbishment, Ebbw Vale Sports Centre, Abertillery Sports Centre and Tredegar Sports Centre each feature a full complement of Precor strength, cardio and functional equipment, with Precor’s networked fitness solution and Advagym by Sony together ensuring a strong focus on digital connectivity throughout.

Tom Kivell, Aneurin Leisure’s fitness development manager, says: “We decided to refurbish the three facilities as our previous kit was eight years old and very dated. We started the process in September 2019, but the pandemic put everything on hold. Considering the impact coronavirus has had on our sector, everyone’s mindset has been understandably cautious.

“We could easily have stalled our redevelopment plans, but thanks to the government furlough scheme, access to new grants and careful budgeting, we knew we could invest, grow and set ourselves up to thrive after reopening. We saw this time as an opportunity to strike and to come out of lockdown with a new offer and a competitive edge in our area.”

The cutting-edge facilities now each offer Precor’s top-of-the-range 800-line cardio in the all-new Black Pearl All Tungsten colourway, with P82 touch-screen consoles and the Preva networked fitness solution.

In addition to delivering content via the gym’s cardio machines, Aneurin Leisure opted to complement Precor’s new Resolute Strength line with Advagym by Sony – the unique solution that guides exercisers in using the machine safely, by loading each sensor with how-to videos, as well as logging every rep and exercise completed.

Steve Carter, managing director of Precor UK, says: “In bucking the trend and choosing to future-proof its facilities now, Aneurin Leisure is testimony to the fact that our industry can come out of the pandemic fighting fit. In choosing to partner with Precor, Aneurin Leisure is putting technology at the forefront of its offer to ensure it can engage with and attract members from all demographics and provide a best-in-class offer in the area.”

www.precor.com

"We saw this time as an opportunity to strike and to come out of lockdown with a new offer and a competitive edge" –  Tom Kivell, Aneurin Leisure

Aneurin Leisure is putting technology at the forefront of its offer to ensure it can engage with members from all demographics" –  Steve Carter, Precor UK

https://www.leisureopportunities.co.uk/images/2021/942590_152361.jpg
'We saw this as an opportunity to strike and come out of lockdown with a new offer and a competitive edge' says Tom Kivell, Aneurin Leisure
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A cross-party DCMS Committee in the UK has called on the government to launch a ...
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Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
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Nearly half (49 per cent) of health club members in the US who've cancelled their ...
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Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
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As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Video Gallery
MyZone Group Ltd
Pendex
FreeMotion Fitness
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
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Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
Uniforms
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SpaBooker: Spa software
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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tbc, Dunedin, New Zealand
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