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FITNESS, HEALTH, WELLNESS

features

Promotion: Perfect Cardio

Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4

Published in Health Club Management 2023 issue 11
TrainMore is using the SE4 consoles in its new club in the Netherlands / LIFE FITNESS
TrainMore is using the SE4 consoles in its new club in the Netherlands / LIFE FITNESS

When Life Fitness wanted to discover what was really important in a cardio console, it went to the people who matter – health club owners and exercisers – to discover the perfect pillars of cardio.

“We did two different sets of research,” says product director Nick Yogerst. “The first was with facility owner/operators with a focus on understanding what features they were looking for and what they were looking to provide for their exercisers. The second was centered on helping us understand how exercisers interact with our consoles: how they navigate the interface and what they’re looking for during their workout.”

Yogerst’s team then established three key console pillars for cardio exercisers: Pillar 1: immersive experiences through high quality touchscreens and sound plus easy-to-use features. Pillar 2: connectivity with the user’s own devices and easy-to-read metrics. Pillar 3: personalised guidance such as guided classes and suggestions to improve workouts.

A new direction
Life Fitness took all this information back to its development teams and used it to guide the design of its latest and greatest console: the Discover SE4.

Available in two sizes, 16” and 24”, the SE4 offers members an immersive and intuitive user interface. Its edge-to-edge high-definition touchscreen display provides vivid imagery, regardless of ambient light and is extremely responsive.

Attracted by its innovative functionality and integration with the user, TrainMore in the Netherlands was one of the first to install the Life Fitness SE4 in its recent opening – Trainmore Noordermarkt.

A new generation of connectivity
Life Fitness’ latest console comes with best-in-class connectivity so exercisers with their own wearables or mobile devices can seamlessly sync via Bluetooth or NFC and even wirelessly charge their phone or tablet while they train.

To ensure the SE4 meets – and exceeds – all the personalised guidance requirements of the third pillar, it comes fully equipped with Life Fitness On Demand+. This gives facility owners access to a built-in library of on-demand classes for each cardio unit, plus the ability to upload their own custom videos, allowing them to put their own brand at the forefront of the cardio console experience.

The brand-building possibilities of the SE4 go even further, thanks to its customisable interface. The console’s customisation options range from adding different attract screens, to uploading customer videos and messages. All this helps operators deliver a unique experience for exercisers, while keeping their brand front and centre. For example, allowing operators to add logos, digital marketing assets and personal training videos to enhance the club’s brand and essence.

Although the SE4’s sleek look and equally sleek design mean it fits perfectly into TrainMore’s stylish clubs, the Life Fitness name is a guarantee of quality and the kind of durability that every fitness facility requires.

"Dutch operator TrainMore was one of the first in the world to install the Life Fitness SE4" –  Nick Yogerst, Life Fitness

The new SE4 console from Life Fitness / LIFE FITNESS
The new SE4 console from Life Fitness / LIFE FITNESS
https://www.leisureopportunities.co.uk/images/2023/455928_936525.jpg
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
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features

Promotion: Perfect Cardio

Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4

Published in Health Club Management 2023 issue 11
TrainMore is using the SE4 consoles in its new club in the Netherlands / LIFE FITNESS
TrainMore is using the SE4 consoles in its new club in the Netherlands / LIFE FITNESS

When Life Fitness wanted to discover what was really important in a cardio console, it went to the people who matter – health club owners and exercisers – to discover the perfect pillars of cardio.

“We did two different sets of research,” says product director Nick Yogerst. “The first was with facility owner/operators with a focus on understanding what features they were looking for and what they were looking to provide for their exercisers. The second was centered on helping us understand how exercisers interact with our consoles: how they navigate the interface and what they’re looking for during their workout.”

Yogerst’s team then established three key console pillars for cardio exercisers: Pillar 1: immersive experiences through high quality touchscreens and sound plus easy-to-use features. Pillar 2: connectivity with the user’s own devices and easy-to-read metrics. Pillar 3: personalised guidance such as guided classes and suggestions to improve workouts.

A new direction
Life Fitness took all this information back to its development teams and used it to guide the design of its latest and greatest console: the Discover SE4.

Available in two sizes, 16” and 24”, the SE4 offers members an immersive and intuitive user interface. Its edge-to-edge high-definition touchscreen display provides vivid imagery, regardless of ambient light and is extremely responsive.

Attracted by its innovative functionality and integration with the user, TrainMore in the Netherlands was one of the first to install the Life Fitness SE4 in its recent opening – Trainmore Noordermarkt.

A new generation of connectivity
Life Fitness’ latest console comes with best-in-class connectivity so exercisers with their own wearables or mobile devices can seamlessly sync via Bluetooth or NFC and even wirelessly charge their phone or tablet while they train.

To ensure the SE4 meets – and exceeds – all the personalised guidance requirements of the third pillar, it comes fully equipped with Life Fitness On Demand+. This gives facility owners access to a built-in library of on-demand classes for each cardio unit, plus the ability to upload their own custom videos, allowing them to put their own brand at the forefront of the cardio console experience.

The brand-building possibilities of the SE4 go even further, thanks to its customisable interface. The console’s customisation options range from adding different attract screens, to uploading customer videos and messages. All this helps operators deliver a unique experience for exercisers, while keeping their brand front and centre. For example, allowing operators to add logos, digital marketing assets and personal training videos to enhance the club’s brand and essence.

Although the SE4’s sleek look and equally sleek design mean it fits perfectly into TrainMore’s stylish clubs, the Life Fitness name is a guarantee of quality and the kind of durability that every fitness facility requires.

"Dutch operator TrainMore was one of the first in the world to install the Life Fitness SE4" –  Nick Yogerst, Life Fitness

The new SE4 console from Life Fitness / LIFE FITNESS
The new SE4 console from Life Fitness / LIFE FITNESS
https://www.leisureopportunities.co.uk/images/2023/455928_936525.jpg
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
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As Planet Fitness announces strong year-end results there are reports the company is planning a ...
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The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data ...
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Xponential Fitness has told HCM it will vigorously defend itself against claims made in a ...
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“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder, ...
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More consumers are realising meditation is beneficial, but many give up because it’s difficult to ...
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Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
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Company profile: Virtuagym
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
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Click on a catalogue to view it online
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Greenwich Leisure Limited press release: LLDC awards GLL new contract to continue as operator of Queen Elizabeth Park’s Copper Box Arena
A decade on from the London 2012 Olympic and Paralympic Games, the London Legacy Development Corporation (LLDC) has appointed charitable social enterprise GLL, the operating contract for the Copper Box Arena at Queen Elizabeth Olympic Park; continuing to build on the venue’s hugely successful legacy.
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Elevate Arena press release: Future Fit returns as Elevate’s official Education Partner for 2024
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Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
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Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
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Exhibition Centre , Cologne, Germany
Diary dates
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Diary dates
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Worldwide, Various,
Diary dates
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Diary dates
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Diary dates
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