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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People profile: Silke Frank

Director: FIBO

Published in Health Club Management 2019 issue 2
Frank says that, for the first time, there will be guided tours to help visitors find their way around 
FIBO 2019
Frank says that, for the first time, there will be guided tours to help visitors find their way around FIBO 2019
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers

Last year was your first as director of FIBO. What did you learn, and what impact has that had on FIBO 2019?
FIBO is a great event. Being the world’s largest trade show for fitness, wellness and health, it’s unique in terms of international reach and relevance. This year we again expect visitors from over 120 nations. However, a trade show of this magnitude is of course also a challenge for visitors who have to find their bearings. Especially in the training and continuous education programme, where the choice is very wide.

In 2018 there were numerous suppliers, ticket types and rooms. This year we have worked on this and pooled all lectures in one place – at the Congress Centrum East of Koelnmesse.

The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers. And now they only need one ticket for everything.

To improve the service for our trade visitors, we’re introducing a Business Weekend this year, with a wider programme offered for trade visitors over the weekend.

Furthermore, there will be fast lanes at the South and North entrances, as well as parking spaces especially reserved for trade visitors, in order to make their visit as pleasant as possible.

What can we expect from FIBO 2019?
For the first time, we’ll be offering guided tours of the themed areas to help visitors find their way around.

Health training will be a focal theme again – a focus that is just as important for fitness clubs as it is for the physiotherapy and medical professions.

We also want to be available for visitors who are still working to get a foot in the door of the fitness industry, who are undergoing training or seeking to build a new business – in the New Business Area they can get in touch with start-up advisers or be inspired by other start-up companies.

Here franchising also plays a major role. Successful franchisees will be presenting their concepts.

How has the industry progressed over the past year?
New growth drivers have emerged, such as the growth in numbers of boutique clubs, especially in the area of HIIT training and – in Germany – in the field of EMS training.

Digitisation is changing this industry and people’s everyday training. It can make training more effective, giving customers access to optimum support and boosting the fun factor – for instance by using VR – as fitness and entertainment grow closer.

Clubs are also gearing up to offer body measurements because people working out want measurable results. This trend is visible at FIBO. A case in point is Bodytracking in 3D, one of the winners of the FIBO Innovation Awards 2018.

The sector clearly also focuses on the competition concept – be this in real small group training sessions and competitions like the Ninja League or purely on a digital level. This way fitness training provides social added value.

What should the industry focus on at this point in time?
To continue the course that’s charted over the past few years: addressing all segments of the population and focusing on health training.

Therapy and training will continue growing together and to really make it happen people must be addressed and supported personally.

Corporate health should not be underestimated as a growing area. This field is primarily about preventive healthcare. Due to demographic changes and skilled labour shortages employees will have to work for longer on the one hand, and on the other, physical fitness is almost a precondition for lasting professional success.

The fitness sector is in a position to give companies helpful options to counteract disorders that are typically associated with office work.

The health and fitness industry should secure this market as a source of revenue and increasingly cooperate with the business community.

What are you most excited about at FIBO 2019?
FIBO brings people together. This is the most important thing. I look forward to meeting a variety of industry professionals from all over the world.

Trade shows are very emotional for me. FIBO creates huge energy and everything revolves around international networking, inspiration and innovation.

At FIBO you can see the directions that the sector is headed.

For us as the FIBO team it is vital to absorb all of the valuable feedback. It’s really only by understanding all the expectations and needs of our exhibitors and visitors that we are able to respond to them in a targeted manner, year after year, to continuously develop the event.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Frank is proud that FIBO is the place for international networking, innovation and inspiration
Frank is proud that FIBO is the place for international networking, innovation and inspiration
https://www.leisureopportunities.co.uk/images/imagesX/757507_296261.jpg
'The new FIBO CAMPUS will have 13 themed sessions, from fitness and health to digitisation.' – Silke Frank, FIBO director, tells us what we can expect from this year's event
Silke Frank, Director: FIBO,Silke Frank, FIBO, FIBO CAMPUS,
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Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
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Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
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F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
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HCM understands researchers are moving closer to creating a pill to mimic some of the ...
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Establishing new data and insight services and strengthening relationships with both government and the NHS ...
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More than one in five (27 per cent) Americans belonged to a health club or ...
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
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Company profiles
Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
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Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

People profile: Silke Frank

Director: FIBO

Published in Health Club Management 2019 issue 2
Frank says that, for the first time, there will be guided tours to help visitors find their way around 
FIBO 2019
Frank says that, for the first time, there will be guided tours to help visitors find their way around FIBO 2019
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers

Last year was your first as director of FIBO. What did you learn, and what impact has that had on FIBO 2019?
FIBO is a great event. Being the world’s largest trade show for fitness, wellness and health, it’s unique in terms of international reach and relevance. This year we again expect visitors from over 120 nations. However, a trade show of this magnitude is of course also a challenge for visitors who have to find their bearings. Especially in the training and continuous education programme, where the choice is very wide.

In 2018 there were numerous suppliers, ticket types and rooms. This year we have worked on this and pooled all lectures in one place – at the Congress Centrum East of Koelnmesse.

The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers. And now they only need one ticket for everything.

To improve the service for our trade visitors, we’re introducing a Business Weekend this year, with a wider programme offered for trade visitors over the weekend.

Furthermore, there will be fast lanes at the South and North entrances, as well as parking spaces especially reserved for trade visitors, in order to make their visit as pleasant as possible.

What can we expect from FIBO 2019?
For the first time, we’ll be offering guided tours of the themed areas to help visitors find their way around.

Health training will be a focal theme again – a focus that is just as important for fitness clubs as it is for the physiotherapy and medical professions.

We also want to be available for visitors who are still working to get a foot in the door of the fitness industry, who are undergoing training or seeking to build a new business – in the New Business Area they can get in touch with start-up advisers or be inspired by other start-up companies.

Here franchising also plays a major role. Successful franchisees will be presenting their concepts.

How has the industry progressed over the past year?
New growth drivers have emerged, such as the growth in numbers of boutique clubs, especially in the area of HIIT training and – in Germany – in the field of EMS training.

Digitisation is changing this industry and people’s everyday training. It can make training more effective, giving customers access to optimum support and boosting the fun factor – for instance by using VR – as fitness and entertainment grow closer.

Clubs are also gearing up to offer body measurements because people working out want measurable results. This trend is visible at FIBO. A case in point is Bodytracking in 3D, one of the winners of the FIBO Innovation Awards 2018.

The sector clearly also focuses on the competition concept – be this in real small group training sessions and competitions like the Ninja League or purely on a digital level. This way fitness training provides social added value.

What should the industry focus on at this point in time?
To continue the course that’s charted over the past few years: addressing all segments of the population and focusing on health training.

Therapy and training will continue growing together and to really make it happen people must be addressed and supported personally.

Corporate health should not be underestimated as a growing area. This field is primarily about preventive healthcare. Due to demographic changes and skilled labour shortages employees will have to work for longer on the one hand, and on the other, physical fitness is almost a precondition for lasting professional success.

The fitness sector is in a position to give companies helpful options to counteract disorders that are typically associated with office work.

The health and fitness industry should secure this market as a source of revenue and increasingly cooperate with the business community.

What are you most excited about at FIBO 2019?
FIBO brings people together. This is the most important thing. I look forward to meeting a variety of industry professionals from all over the world.

Trade shows are very emotional for me. FIBO creates huge energy and everything revolves around international networking, inspiration and innovation.

At FIBO you can see the directions that the sector is headed.

For us as the FIBO team it is vital to absorb all of the valuable feedback. It’s really only by understanding all the expectations and needs of our exhibitors and visitors that we are able to respond to them in a targeted manner, year after year, to continuously develop the event.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Frank is proud that FIBO is the place for international networking, innovation and inspiration
Frank is proud that FIBO is the place for international networking, innovation and inspiration
https://www.leisureopportunities.co.uk/images/imagesX/757507_296261.jpg
'The new FIBO CAMPUS will have 13 themed sessions, from fitness and health to digitisation.' – Silke Frank, FIBO director, tells us what we can expect from this year's event
Silke Frank, Director: FIBO,Silke Frank, FIBO, FIBO CAMPUS,
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
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Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
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Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Company profiles
Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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