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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People profile: Kira Mahal

Founder, Motivate PT

Published in Health Club Management 2018 issue 10
Mahal: ‘Many people contact us to work with their parents or grandparents’
Mahal: ‘Many people contact us to work with their parents or grandparents’
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life

When and why did you launch MotivatePT?
My husband and I set it up in 2015, after spotting a niche for a London-wide PT company offering a large team of fully vetted, trustworthy PTs. We were both working in banking, which involved long hours in a stressful environment, with little chance to exercise or a social life. I was looking for a PT who would come to my home, but found it difficult, as contacting a PT I found online, with no recommendations, seemed risky.

Our customers like the fact that they have a company to lean on and that our PTs are vetted and well qualified. There isn’t the hassle of handing over cash at the end of a session, or the risk of paying for a block of 10 and the PT disappearing, or being left in the lurch because their PT decides to go away for four weeks. We work hard to match the clients with the PTs and always give them a telephone consultation first to find that match.

How does the service work?
Our team of 50 PTs covers the length and breath of London. We don’t have a facility, but instead we travel to our customers and either do the work out in their home or go outside.
We pride ourselves on being a really professional service: we expect our PTs to get back to clients in a timely manner if there’s a query, to book up their sessions in advance, never to cancel at the last minute and to really look after their clients.

Once we’ve matched a client with their PT, they go to the online portal to fill in health questionnaires, see the profiles and headshots of their PTs and book and pay for sessions. There’s also a shared calendar so they can easily view upcoming sessions.

In the upcoming few months, we’ll also be rolling out a food diary, so clients will be able to input what they’ve eaten and receive feedback from their trainers.

Who are your customers?
Eighty five per cent are individuals and 15 per cent are corporate clients.

The vast majority have previously tried a gym but have failed to get results, usually because they didn’t have enough direction, so they want someone who’ll help them with this by personalising their workouts and activities.

Around 75 per cent of our individual clients are female and, of these, around 40 per cent are pre- or post-natal.

We also have a lot of seniors: many people contact us to work with their parents or grandparents, either to get them more active, or to help them get through some kind of health problem.

One of our goals is to educate our customers and empower them to have the confidence to train independently in between their personal training sessions.

We don’t do before and after shots or sell the ‘transformational dream’: our core message to people is the importance of creating a new lifestyle and being fit for life.

Are you noticing any exciting trends?
It’s great to see that a growing number of people are becoming interested in their wellness and are now prepared to invest in themselves. In the time we’ve been operating we’ve noticed a change in the prioritising of fitness spend and people attaching a higher value to fitness. It’s also great that there’s more of a conversation about mental health and people are realising how good exercise is for the mind.

What are your plans for the future?
Immediate plans include going after the corporate market more aggressively.

This was something we planned to do at the outset, but was shelved as we grew rapidly in other areas.

However, since I come from a corporate background and know there’s a need to bring activity into these stressful, sedentary environments, we’re intending to grow this area. Also, we’re looking to expand the service beyond London and into the Home Counties.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
https://www.leisureopportunities.co.uk/images/523495_120917.png
The CEO of Motivate PT is planning to expand beyond London
Kira Mahal, Founder, Motivate PT,Kira Mahal, Motivate PT,
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17-18 Mar 2023
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features

People profile: Kira Mahal

Founder, Motivate PT

Published in Health Club Management 2018 issue 10
Mahal: ‘Many people contact us to work with their parents or grandparents’
Mahal: ‘Many people contact us to work with their parents or grandparents’
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life

When and why did you launch MotivatePT?
My husband and I set it up in 2015, after spotting a niche for a London-wide PT company offering a large team of fully vetted, trustworthy PTs. We were both working in banking, which involved long hours in a stressful environment, with little chance to exercise or a social life. I was looking for a PT who would come to my home, but found it difficult, as contacting a PT I found online, with no recommendations, seemed risky.

Our customers like the fact that they have a company to lean on and that our PTs are vetted and well qualified. There isn’t the hassle of handing over cash at the end of a session, or the risk of paying for a block of 10 and the PT disappearing, or being left in the lurch because their PT decides to go away for four weeks. We work hard to match the clients with the PTs and always give them a telephone consultation first to find that match.

How does the service work?
Our team of 50 PTs covers the length and breath of London. We don’t have a facility, but instead we travel to our customers and either do the work out in their home or go outside.
We pride ourselves on being a really professional service: we expect our PTs to get back to clients in a timely manner if there’s a query, to book up their sessions in advance, never to cancel at the last minute and to really look after their clients.

Once we’ve matched a client with their PT, they go to the online portal to fill in health questionnaires, see the profiles and headshots of their PTs and book and pay for sessions. There’s also a shared calendar so they can easily view upcoming sessions.

In the upcoming few months, we’ll also be rolling out a food diary, so clients will be able to input what they’ve eaten and receive feedback from their trainers.

Who are your customers?
Eighty five per cent are individuals and 15 per cent are corporate clients.

The vast majority have previously tried a gym but have failed to get results, usually because they didn’t have enough direction, so they want someone who’ll help them with this by personalising their workouts and activities.

Around 75 per cent of our individual clients are female and, of these, around 40 per cent are pre- or post-natal.

We also have a lot of seniors: many people contact us to work with their parents or grandparents, either to get them more active, or to help them get through some kind of health problem.

One of our goals is to educate our customers and empower them to have the confidence to train independently in between their personal training sessions.

We don’t do before and after shots or sell the ‘transformational dream’: our core message to people is the importance of creating a new lifestyle and being fit for life.

Are you noticing any exciting trends?
It’s great to see that a growing number of people are becoming interested in their wellness and are now prepared to invest in themselves. In the time we’ve been operating we’ve noticed a change in the prioritising of fitness spend and people attaching a higher value to fitness. It’s also great that there’s more of a conversation about mental health and people are realising how good exercise is for the mind.

What are your plans for the future?
Immediate plans include going after the corporate market more aggressively.

This was something we planned to do at the outset, but was shelved as we grew rapidly in other areas.

However, since I come from a corporate background and know there’s a need to bring activity into these stressful, sedentary environments, we’re intending to grow this area. Also, we’re looking to expand the service beyond London and into the Home Counties.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
https://www.leisureopportunities.co.uk/images/523495_120917.png
The CEO of Motivate PT is planning to expand beyond London
Kira Mahal, Founder, Motivate PT,Kira Mahal, Motivate PT,
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World Gym International has launched a strength-only gym concept, which it says will cater for ...
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A new open water swimming venue will has been launched in the heart of Canary ...
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Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a ...
Latest News
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions ...
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Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
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Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
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Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Myzone
It’s time to give more people more ways to move. Myzone is an innovative heart ...
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: The Giro d’Italia partners with Technogym for the first indoor cycling jersey
Here’s the first Giro d’Italia indoor jersey, which has been conceived thanks to the collaboration between Technogym and Castelli, both partners of Giro d’Italia Virtual.
Featured press releases
Featured press releases: Pulse Fitness offers market-leading equipment at a fraction of the price with the launch of Pulse Resale
Pulse Fitness offers market-leading equipment at a fraction of the price with the launch of Pulse Resale
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
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On demand
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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