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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People profile: Justine Williams

Les Mills BORN TO MOVE Business Development Manager

Published in Health Club Management 2017 issue 6
Williams wants to link the penpal scheme with Change 4 Life
Williams wants to link the penpal scheme with Change 4 Life
I came up with the pen pal scheme as a way of engaging schools: they can use Born to Move as a cross curricular activity, allowing youngsters to learn about different languages, countries and cultures.

What is Born to Move?
Set up over five years ago, this programme is the first from Les Mills to be aimed at children. As the early years are a critical window for forming positive habits, we are on a mission to get more children moving.

BORN TO MOVE uses dance, yoga, martial arts and athletic skills set to music. There are a number of classes aimed at different age groups: starting with two to three-year-olds and going up to adolescents.

The programme fits in with education, public sector, charitable and CSR agendas. A research study with Edge Hill University showed that two 30-minute Born to Move classes per week brought increased muscular and cardiovascular benefits, as well as improved confidence in being active and provided increased levels of physical activity to support a PE lesson, where the focus is on learning skills.

What was the motivation for setting it up?
Young people are born to move, but in our modern world they are losing out on the opportunities for active play and the fundamental skills and self esteem which that develops. Reduced physical activity is a major contributor to chronic health problems and there’s growing evidence of a direct link between fitness and academic and social success.

How did the pen pal scheme come about?
My role is to introduce BORN TO MOVE to sectors focusing on improving levels of youth physical activity, demonstrating how flexible and adaptive the programming can be in different sectors. I came up with the pen pal scheme as a way of engaging schools: they can use BORN TO MOVE as a cross curricular activity, allowing youngsters to link being active with learning about different languages, countries and cultures.

So far we have kicked off one successful project, linking a Yorkshire primary school with a school in Shenzhen, China. The children filmed themselves doing the same workout, shared the results and then wrote letters to each other, asking questions like what they ate for breakfast and if they had any pets. The letters were posted and they were all delighted to receive letters from across the world.

How are you planning to take the programme forward?
Going forward, we want to encourage more schools, in more countries, to get involved. As well as networking with schools, I’m speaking to ukactive about how to roll it out.
Ultimately, I would love to be involved with Change 4 Life and also get the pen pal scheme working outside of schools as well, which is something the health and fitness sector could engage with.

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A letter between students
A letter between students
Pupils in Shenzhen, China were linked up with a school in Yorkshire
Pupils in Shenzhen, China were linked up with a school in Yorkshire
https://www.leisureopportunities.co.uk/images/530653_77699.jpg
Justin Williams on Les Mills' Born to Move programme, getting kids active through dance, yoga, martial arts and athletic skills set to music.
Justine Williams, Les Mills BORN TO MOVE Business Development Manager,Justine Williams, Les Mills, BORN TO MOVE,
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Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
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You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
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21-24 Sep 2021
Messe Stuttgart, Germany
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28-29 Sep 2021
ExCeL London, London, United Kingdom
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04-07 Nov 2021
Exhibition Centre , Cologne, Germany
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01-03 Feb 2022
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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features

People profile: Justine Williams

Les Mills BORN TO MOVE Business Development Manager

Published in Health Club Management 2017 issue 6
Williams wants to link the penpal scheme with Change 4 Life
Williams wants to link the penpal scheme with Change 4 Life
I came up with the pen pal scheme as a way of engaging schools: they can use Born to Move as a cross curricular activity, allowing youngsters to learn about different languages, countries and cultures.

What is Born to Move?
Set up over five years ago, this programme is the first from Les Mills to be aimed at children. As the early years are a critical window for forming positive habits, we are on a mission to get more children moving.

BORN TO MOVE uses dance, yoga, martial arts and athletic skills set to music. There are a number of classes aimed at different age groups: starting with two to three-year-olds and going up to adolescents.

The programme fits in with education, public sector, charitable and CSR agendas. A research study with Edge Hill University showed that two 30-minute Born to Move classes per week brought increased muscular and cardiovascular benefits, as well as improved confidence in being active and provided increased levels of physical activity to support a PE lesson, where the focus is on learning skills.

What was the motivation for setting it up?
Young people are born to move, but in our modern world they are losing out on the opportunities for active play and the fundamental skills and self esteem which that develops. Reduced physical activity is a major contributor to chronic health problems and there’s growing evidence of a direct link between fitness and academic and social success.

How did the pen pal scheme come about?
My role is to introduce BORN TO MOVE to sectors focusing on improving levels of youth physical activity, demonstrating how flexible and adaptive the programming can be in different sectors. I came up with the pen pal scheme as a way of engaging schools: they can use BORN TO MOVE as a cross curricular activity, allowing youngsters to link being active with learning about different languages, countries and cultures.

So far we have kicked off one successful project, linking a Yorkshire primary school with a school in Shenzhen, China. The children filmed themselves doing the same workout, shared the results and then wrote letters to each other, asking questions like what they ate for breakfast and if they had any pets. The letters were posted and they were all delighted to receive letters from across the world.

How are you planning to take the programme forward?
Going forward, we want to encourage more schools, in more countries, to get involved. As well as networking with schools, I’m speaking to ukactive about how to roll it out.
Ultimately, I would love to be involved with Change 4 Life and also get the pen pal scheme working outside of schools as well, which is something the health and fitness sector could engage with.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A letter between students
A letter between students
Pupils in Shenzhen, China were linked up with a school in Yorkshire
Pupils in Shenzhen, China were linked up with a school in Yorkshire
https://www.leisureopportunities.co.uk/images/530653_77699.jpg
Justin Williams on Les Mills' Born to Move programme, getting kids active through dance, yoga, martial arts and athletic skills set to music.
Justine Williams, Les Mills BORN TO MOVE Business Development Manager,Justine Williams, Les Mills, BORN TO MOVE,
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
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Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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