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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People: Isabel Van De Keere, Immersive Rehab

CEO and founder, Immersive Rehab

Published in Health Club Management 2017 issue 9
DR Isabel Van De Keere
DR Isabel Van De Keere
If there was a physio clinic in the gym, with VR equipment, patients might be more motivated to do their exercises

Immersive’ is the buzzword in fitness at the moment, as gyms and suppliers strive to find new ways to make people forget they’re exercising. Now, healthtech entrepreneur Dr Isabel Van De Keere is applying the same principle to the area of rehabilitation.

Last year the former medical technology consultant founded Immersive Rehab – a startup that creates virtual reality (VR) games designed to increase the effectiveness of physical rehabilitation after injury.

“Traditional physiotherapy is quite boring for the patient,” says Dr Van De Keere. “People get demotivated and frustrated.”

On the gym floor
This is particularly true for injured gym-goers. Many are non-compliant with the physiotherapist-prescribed exercises they need to do to get back into action – further delaying their recovery. But Dr Van De Keere believes that the introduction of VR machines in gyms could change this.

“When physios give patients an exercise to do at home, most people don’t do it. But if there was a physio clinic in the gym, with VR equipment, people might be more motivated to do their prescribed exercises there. That way they can still go to the gym, so they don’t lose their routine. They won’t be doing their normal programme, but they’ll be getting rehabilitated in a fun and engaging way.”

Dr Van De Keere explains that with virtual reality games, patients become motivated to challenge themselves further than they would in a normal physio session.

“You can really mix up the way exercises are delivered,” she says. “And because patients are inside the virtual environment, they feel empowered. It takes them out of the white-walled, clinical environment and puts them somewhere new and interesting. It also gives them a sense of control over their surroundings.”

VR in the future
While Dr Van De Keere’s software is currently aimed at helping patients who have suffered from neurological trauma, such as stroke, traumatic brain injury and spinal cord injury, she has also worked with athletes including Paralympic rower David Smith, and says the potential for treating sports and exercise injuries is high.

“For athletes who are injured and can’t be out there playing their sport, it can be depressing. In VR they can be on a virtual football pitch, for example, doing their rehab exercises with a virtual ball. It strengthens their mental state and is more motivating than doing those exercises within the four white walls of a physio clinic.”

Unsurprisingly, Dr Van De Keere is also a big believer in VR as a tool to get people more active.

“The headsets will become more comfortable and will be more like normal glasses at some point. It will take some time but it’ll happen,” she says.

“Then we’ll be able to have people on the exercise bike or the treadmill who are immersed in an environment, like the mountains. Looking at a TV screen that’s showing a forest won’t make you feel like you’re there. But VR can.”

VR can transport patients from the white walls of the clinic to somewhere more interesting
VR can transport patients from the white walls of the clinic to somewhere more interesting
http://www.leisureopportunities.com/images/439283_120006.jpg
"If there was a physio clinic in the gym, with VR equipment, patients might be more motivated to do their exercises" – Dr Van De Keere of Immersive Rehab discusses the benefits of VR in gyms...
People
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Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
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There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
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features

People: Isabel Van De Keere, Immersive Rehab

CEO and founder, Immersive Rehab

Published in Health Club Management 2017 issue 9
DR Isabel Van De Keere
DR Isabel Van De Keere
If there was a physio clinic in the gym, with VR equipment, patients might be more motivated to do their exercises

Immersive’ is the buzzword in fitness at the moment, as gyms and suppliers strive to find new ways to make people forget they’re exercising. Now, healthtech entrepreneur Dr Isabel Van De Keere is applying the same principle to the area of rehabilitation.

Last year the former medical technology consultant founded Immersive Rehab – a startup that creates virtual reality (VR) games designed to increase the effectiveness of physical rehabilitation after injury.

“Traditional physiotherapy is quite boring for the patient,” says Dr Van De Keere. “People get demotivated and frustrated.”

On the gym floor
This is particularly true for injured gym-goers. Many are non-compliant with the physiotherapist-prescribed exercises they need to do to get back into action – further delaying their recovery. But Dr Van De Keere believes that the introduction of VR machines in gyms could change this.

“When physios give patients an exercise to do at home, most people don’t do it. But if there was a physio clinic in the gym, with VR equipment, people might be more motivated to do their prescribed exercises there. That way they can still go to the gym, so they don’t lose their routine. They won’t be doing their normal programme, but they’ll be getting rehabilitated in a fun and engaging way.”

Dr Van De Keere explains that with virtual reality games, patients become motivated to challenge themselves further than they would in a normal physio session.

“You can really mix up the way exercises are delivered,” she says. “And because patients are inside the virtual environment, they feel empowered. It takes them out of the white-walled, clinical environment and puts them somewhere new and interesting. It also gives them a sense of control over their surroundings.”

VR in the future
While Dr Van De Keere’s software is currently aimed at helping patients who have suffered from neurological trauma, such as stroke, traumatic brain injury and spinal cord injury, she has also worked with athletes including Paralympic rower David Smith, and says the potential for treating sports and exercise injuries is high.

“For athletes who are injured and can’t be out there playing their sport, it can be depressing. In VR they can be on a virtual football pitch, for example, doing their rehab exercises with a virtual ball. It strengthens their mental state and is more motivating than doing those exercises within the four white walls of a physio clinic.”

Unsurprisingly, Dr Van De Keere is also a big believer in VR as a tool to get people more active.

“The headsets will become more comfortable and will be more like normal glasses at some point. It will take some time but it’ll happen,” she says.

“Then we’ll be able to have people on the exercise bike or the treadmill who are immersed in an environment, like the mountains. Looking at a TV screen that’s showing a forest won’t make you feel like you’re there. But VR can.”

VR can transport patients from the white walls of the clinic to somewhere more interesting
VR can transport patients from the white walls of the clinic to somewhere more interesting
http://www.leisureopportunities.com/images/439283_120006.jpg
"If there was a physio clinic in the gym, with VR equipment, patients might be more motivated to do their exercises" – Dr Van De Keere of Immersive Rehab discusses the benefits of VR in gyms...
Latest News
A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
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Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Matrix Fitness
Matrix strives to offer equipment that will captivate your members, is easy to maintain, and ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Design consultants
Zynk Design Consultants: Design consultants
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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