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Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Trend Gazing

Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021

Published in Health Club Management 2020 issue 10
It’s not about gyms vs at-home fitness – it’s all just health
It’s not about gyms vs at-home fitness – it’s all just health
Data partners, such as Volution, can help you develop smarter ways to deliver content, advice and support to your members – in a way which adds value to the member’s lifestyle, while keeping them engaged with the brand

1 It’s all about content – but premium content
We exist in a content economy. While all brands are potential ‘publishers’, it’s premium content that will win the day. Not least because quality content can become a revenue stream – either by attracting a loyal following or by creating a demand for the content.

At the height of the first COVID-19 wave, many operators looked to deliver online classes. However, some brands broadcast questionable content: sessions streamed from messy bedrooms, unprepared instructors, sound quality issues – we could go on.

As we move into an era where online streaming becomes the norm, we expect to see the quality of content improving. There are some quick wins that can be adopted to achieve this, but the winners will be operators who begin using data delivered via an appropriate trackable platform, to inform and guide decisions and actions.

2 It’s not about gyms vs at-home fitness – it’s all just health
Many of us wear health trackables and use the data to better understand what improves our health and people are already monitoring and using the data to drive action and behaviour.

This is creating a huge opportunity for fitness brands and clubs are now also picking this up by creating hybrid club models.

We expect to see further integration of the different aspects of health monitoring. Operators will begin using their own bespoke platforms and online virtual hubs to bring data together and support customers with focused and personalised health content.

Creating bespoke online branded health hubs, for example, will be a great way to achieve this. We see clubs developing online virtual hubs, where members can book and attend live streaming or on-demand PT sessions and group classes, as well as downloading and consuming blogs about nutrition and listening to podcasts about mindfulness.

We also see an increased demand for a holistic approach to proactively managing health in a 360-degree way – which, for operators, could mean generating an upturn in revenue, engagement and value.

3Wearables and the importance of data
Wearables will only grow in popularity. Market research firm IDTechEx predicts the value of the wearable market will reach US$100bn by 2023, while penetration rates among adult users will grow to 25.3 per cent by 2023 from a base of 18.1 per cent in 2017.

According to IBM Watson, the average person will generate more than 1m gigabytes of health-related data in their lifetime. But how can we realise the full potential of this data?

Data can be collected and analysed in a destination, such as your own online virtual hub, (as touched on in #2). Data partners, such as Volution, can help operators develop smarter ways to deliver content, support and advice to their members – in a way which adds value to the member’s lifestyle, while keeping them engaged with the brand.

4 Forget the silos – it’s all about integration and collaboration
We’re all part of the same sector and we need to work together to move it forward. This in mind, we expect to see more integration and collaboration between technology and data solution providers in 2021.

A tech solution seldom offers a one stop shop but, rather, a piece of a larger puzzle or a simple plug-in. Having more integration and collaboration between providers and suppliers will deliver more intelligent solutions and outcomes for operators.

5 More partnerships please!
We also expect to see more partnerships between suppliers, which bring down barriers and break the mould. The driver for this is that the sector has woken up to the reality that it needs to diversify and keep innovating in order to generate commercial returns.

6 The rising stars of your team
Influencers are a key part of the social media ecosystem and are often more trusted than ‘traditional’ celebrities.

Every operator has at least one standout instructor or coach; someone who makes members want to return time after time. We expect operators to increasingly bottle this “magic” and use it to inspire, motivate and ultimately drive more revenue.

Savvy operators will use data-driven online virtual hubs, giving members access to their superstar trainers and increasing member-trainer touchpoints and interactions through online training, coaching, classes, and support.

When done right, this can significantly boost engagement and retention rates, not to mention giving the operators data-rich information to learn from.

Having a ‘superstar’ member of staff front a club’s online content can also help attract new members – as well as removing barriers for existing members to take part in classes.

7 Leverage your facility through ‘fitfluencers’
Alongside maximising the potential of their own superstar team, we predict an increase in clubs streaming sessions led by ‘fitfluencers’, to complement their in-house staff.

This could take the form of an Instagram-famous yoga teacher streaming a single class a week, adding a sprinkling of stardust to elevate an operator’s business.

To learn how Volution can help your facility/brand to harness the industry’s biggest trends through data, visit: www.volution.fit

Andy Hall is COO of data and tech solutions brand, Volution

Data can be collected and analysed in a destination, such as your own online virtual hub
Data can be collected and analysed in a destination, such as your own online virtual hub
https://www.leisureopportunities.co.uk/images/2020/75962_92668.jpg
Andy Hall, COO of Volution, looks at the trends emerging in the global fitness market in 2021 @Volution_fit
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Latest News
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...
Latest News
The UK government is exploring whether incentivising people financially to take part in physical activity ...
Latest News
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing ...
Latest News
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as ...
Latest News
The merger of two tech firms will result in the creation of a business software ...
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3d Leisure has put the current lockdown to good use, by stepping in to help ...
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Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Featured supplier news
Featured supplier: How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Supplier Showcases
Supplier showcase - Fisikal
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness equipment
Precor: Fitness equipment
Management software
fibodo Limited: Management software
Member feedback software
AskNicely: Member feedback software
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Trend Gazing

Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021

Published in Health Club Management 2020 issue 10
It’s not about gyms vs at-home fitness – it’s all just health
It’s not about gyms vs at-home fitness – it’s all just health
Data partners, such as Volution, can help you develop smarter ways to deliver content, advice and support to your members – in a way which adds value to the member’s lifestyle, while keeping them engaged with the brand

1 It’s all about content – but premium content
We exist in a content economy. While all brands are potential ‘publishers’, it’s premium content that will win the day. Not least because quality content can become a revenue stream – either by attracting a loyal following or by creating a demand for the content.

At the height of the first COVID-19 wave, many operators looked to deliver online classes. However, some brands broadcast questionable content: sessions streamed from messy bedrooms, unprepared instructors, sound quality issues – we could go on.

As we move into an era where online streaming becomes the norm, we expect to see the quality of content improving. There are some quick wins that can be adopted to achieve this, but the winners will be operators who begin using data delivered via an appropriate trackable platform, to inform and guide decisions and actions.

2 It’s not about gyms vs at-home fitness – it’s all just health
Many of us wear health trackables and use the data to better understand what improves our health and people are already monitoring and using the data to drive action and behaviour.

This is creating a huge opportunity for fitness brands and clubs are now also picking this up by creating hybrid club models.

We expect to see further integration of the different aspects of health monitoring. Operators will begin using their own bespoke platforms and online virtual hubs to bring data together and support customers with focused and personalised health content.

Creating bespoke online branded health hubs, for example, will be a great way to achieve this. We see clubs developing online virtual hubs, where members can book and attend live streaming or on-demand PT sessions and group classes, as well as downloading and consuming blogs about nutrition and listening to podcasts about mindfulness.

We also see an increased demand for a holistic approach to proactively managing health in a 360-degree way – which, for operators, could mean generating an upturn in revenue, engagement and value.

3Wearables and the importance of data
Wearables will only grow in popularity. Market research firm IDTechEx predicts the value of the wearable market will reach US$100bn by 2023, while penetration rates among adult users will grow to 25.3 per cent by 2023 from a base of 18.1 per cent in 2017.

According to IBM Watson, the average person will generate more than 1m gigabytes of health-related data in their lifetime. But how can we realise the full potential of this data?

Data can be collected and analysed in a destination, such as your own online virtual hub, (as touched on in #2). Data partners, such as Volution, can help operators develop smarter ways to deliver content, support and advice to their members – in a way which adds value to the member’s lifestyle, while keeping them engaged with the brand.

4 Forget the silos – it’s all about integration and collaboration
We’re all part of the same sector and we need to work together to move it forward. This in mind, we expect to see more integration and collaboration between technology and data solution providers in 2021.

A tech solution seldom offers a one stop shop but, rather, a piece of a larger puzzle or a simple plug-in. Having more integration and collaboration between providers and suppliers will deliver more intelligent solutions and outcomes for operators.

5 More partnerships please!
We also expect to see more partnerships between suppliers, which bring down barriers and break the mould. The driver for this is that the sector has woken up to the reality that it needs to diversify and keep innovating in order to generate commercial returns.

6 The rising stars of your team
Influencers are a key part of the social media ecosystem and are often more trusted than ‘traditional’ celebrities.

Every operator has at least one standout instructor or coach; someone who makes members want to return time after time. We expect operators to increasingly bottle this “magic” and use it to inspire, motivate and ultimately drive more revenue.

Savvy operators will use data-driven online virtual hubs, giving members access to their superstar trainers and increasing member-trainer touchpoints and interactions through online training, coaching, classes, and support.

When done right, this can significantly boost engagement and retention rates, not to mention giving the operators data-rich information to learn from.

Having a ‘superstar’ member of staff front a club’s online content can also help attract new members – as well as removing barriers for existing members to take part in classes.

7 Leverage your facility through ‘fitfluencers’
Alongside maximising the potential of their own superstar team, we predict an increase in clubs streaming sessions led by ‘fitfluencers’, to complement their in-house staff.

This could take the form of an Instagram-famous yoga teacher streaming a single class a week, adding a sprinkling of stardust to elevate an operator’s business.

To learn how Volution can help your facility/brand to harness the industry’s biggest trends through data, visit: www.volution.fit

Andy Hall is COO of data and tech solutions brand, Volution

Data can be collected and analysed in a destination, such as your own online virtual hub
Data can be collected and analysed in a destination, such as your own online virtual hub
https://www.leisureopportunities.co.uk/images/2020/75962_92668.jpg
Andy Hall, COO of Volution, looks at the trends emerging in the global fitness market in 2021 @Volution_fit
Latest News
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...
Latest News
The UK government is exploring whether incentivising people financially to take part in physical activity ...
Latest News
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing ...
Latest News
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as ...
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Featured supplier news
Featured supplier: How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Supplier Showcases
Supplier showcase - Fisikal
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness equipment
Precor: Fitness equipment
Management software
fibodo Limited: Management software
Member feedback software
AskNicely: Member feedback software
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces