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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Harley PasternakTrainer and author

Having someone just feeling comfortable walking into the gym is important

Published in Health Club Management 2020 issue 10
Pasternak is a New York Times bestselling author / PHOTO: HARLEY PASTERNAK
Pasternak is a New York Times bestselling author / PHOTO: HARLEY PASTERNAK

The future of working out in the age of COVID-19 will be a hybrid of at-gym and in-home fitness, with an increasing focus on digital offerings, predicts celebrity trainer Harley Pasternak.

Pasternak is a personal trainer and nutritionist, who made his name working with celebrities including Halle Berry, Orlando Bloom and Rachael Weisz. He also has a fitness gym facility design business, and works as Global Fitness Advisor for Four Seasons Hotels & Resorts.

“I think fitness providers will be okay,” he said, talking to HCM. “I think things will come back to very close to what they were before the pandemic, but there will be more of a focus on hygiene, ventilation and private spaces to work out. More home fitness will exist than before, but people will come back to gyms for the social aspect and for pieces of equipment that it doesn’t make sense to have at home.”

His advice to gym operators is to, “Think about who’s going to be using your facility. How you cater for them, how you prioritise function over form, create different spaces for different people with different goals and comfort levels.

“With COVID-19, the idea of creating personal pods where people can exercise in a very hygienic and private way is a new area we haven’t looked at yet. And whenever you can create an outdoor amenity, that’s also very helpful.”

He also advises gym operators to increase their use of digital workout offerings. “It’s the future and present,” he said. “From a staffing and financial perspective it makes so much sense. You’re able to personalise things even more digitally than you are with one person in a class. A machine can keep track more and knows way more exercises.”

Attracting new members
With COVID-19 acting as an incentive for many to lose weight, Pasternak advises gyms to become more welcoming for people at the start of their fitness journey.

“Keep it simple,” he said. “Not all workouts have to be an hour and half long with 20 exercises. Having someone just feeling comfortable walking into the gym is important. Maybe giving them two simple moves to start with. I think people should start on free weights rather than machines – if machines are people’s first exposure to resistance exercise, they can actually create bad habits, but as they become more advanced, they can be great tools for variation and isolation.”

Forme Life
Pasternak is behind the design and development of several pieces of widely-used strength equipment, and is always on the lookout for the next big thing in fitness, he said. When he was asked to be chief fitness adviser for recently-launched Forme Life – a full length mirror designed by Yves Behar with resistance training equipment and a touch screen experience, offering a wide range of live and on demand workouts – he was instantly keen.

“When Trent Ward, the founder of Forme Life, approached me as they were developing this product, I thought, yes! I’m hitching my wagon to this horse,” he said. “I was very excited – it’s going to be a revolutionary product.”

Forme Life comes in two models: Full Studio and Screen-Only Studio. When turned off, it becomes a sleek full length mirror designed to blend into the home.

“If the Mirror is an audio cassette and Tonal is a CD, Forme Life is today’s modern digital music,” said Pasternak. “This is what I’ve been telling my clients to hold out for.”

Looking ahead, Pasternak’s gym design company has a range of gym designs underway, including several for Four Seasons, and an updated version of his bestselling The Body Reset Diet book is due to come out early in early 2021.

The rules for fitness
Pasternak shares his five daily habits for fitness with HCM

1 Create a daily step goal – aim for 12,000 steps per day, ideally outside of a gym

2 Try to get at least seven hours of quality sleep per night

3 Unplug from technology for at least an hour a day

4 Eat well – three meals and two snacks, consisting of protein, fibre and healthy fats and keep your sugar intake below 30 grams a day

5 Push something, pull something or lift something for 10 minutes every day

“We’ve put too much focus on mechanical and group programmed cardio. If you look at the healthiest populations in the world, these are people who walk anywhere from two to four times more per day than the average American. “Walking can be done by anybody, at any time and in any place”
Harley Pasternak BIO

Pasternak holds a MSc in exercise physiology and nutritional sciences from the University of Toronto and an honours Degree in kinesiology from the University of Western Ontario. He is also certified by The American College of Sports Medicine and The Canadian Society of Exercise Physiology, and served as an exercise and nutrition scientist for Canada’s Department of National Defense.

Pasternak is a New York Times bestselling author whose books include 5-Factor Fitness, 5-Factor Diet, The 5-Factor World Diet, and The Body Reset Diet. Harley’s titles have been translated into 14 languages in over 25 countries around the globe.

Pasternak has been involved with the concept and design of Forme Life, a new piece of home workout equipment / PHOTO: FORME LIFE
Pasternak has been involved with the concept and design of Forme Life, a new piece of home workout equipment / PHOTO: FORME LIFE
Pasternak is chief fitness advisor for Forme Life / PHOTO: FORME LIFE
Pasternak is chief fitness advisor for Forme Life / PHOTO: FORME LIFE
Pasternak designs gyms and workout protocols for Four Seasons Hotels & Resorts / PHOTO: FOUR SEASONS HOTELS & RESORTS
Pasternak designs gyms and workout protocols for Four Seasons Hotels & Resorts / PHOTO: FOUR SEASONS HOTELS & RESORTS
Pasternak holds a MSc in exercise physiology and nutritional sciences / PHOTO: HARLEY PASTERNAK
Pasternak holds a MSc in exercise physiology and nutritional sciences / PHOTO: HARLEY PASTERNAK
https://www.leisureopportunities.co.uk/images/2020/877105_83665.jpg
The celebrity trainer and author is working with Four Seasons Hotels & Resorts to elevate their fitness offering
HCM magazine
HCM People

Nick Whitcombe

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Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
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Promotion
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HCM People
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
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Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Harley PasternakTrainer and author

Having someone just feeling comfortable walking into the gym is important

Published in Health Club Management 2020 issue 10
Pasternak is a New York Times bestselling author / PHOTO: HARLEY PASTERNAK
Pasternak is a New York Times bestselling author / PHOTO: HARLEY PASTERNAK

The future of working out in the age of COVID-19 will be a hybrid of at-gym and in-home fitness, with an increasing focus on digital offerings, predicts celebrity trainer Harley Pasternak.

Pasternak is a personal trainer and nutritionist, who made his name working with celebrities including Halle Berry, Orlando Bloom and Rachael Weisz. He also has a fitness gym facility design business, and works as Global Fitness Advisor for Four Seasons Hotels & Resorts.

“I think fitness providers will be okay,” he said, talking to HCM. “I think things will come back to very close to what they were before the pandemic, but there will be more of a focus on hygiene, ventilation and private spaces to work out. More home fitness will exist than before, but people will come back to gyms for the social aspect and for pieces of equipment that it doesn’t make sense to have at home.”

His advice to gym operators is to, “Think about who’s going to be using your facility. How you cater for them, how you prioritise function over form, create different spaces for different people with different goals and comfort levels.

“With COVID-19, the idea of creating personal pods where people can exercise in a very hygienic and private way is a new area we haven’t looked at yet. And whenever you can create an outdoor amenity, that’s also very helpful.”

He also advises gym operators to increase their use of digital workout offerings. “It’s the future and present,” he said. “From a staffing and financial perspective it makes so much sense. You’re able to personalise things even more digitally than you are with one person in a class. A machine can keep track more and knows way more exercises.”

Attracting new members
With COVID-19 acting as an incentive for many to lose weight, Pasternak advises gyms to become more welcoming for people at the start of their fitness journey.

“Keep it simple,” he said. “Not all workouts have to be an hour and half long with 20 exercises. Having someone just feeling comfortable walking into the gym is important. Maybe giving them two simple moves to start with. I think people should start on free weights rather than machines – if machines are people’s first exposure to resistance exercise, they can actually create bad habits, but as they become more advanced, they can be great tools for variation and isolation.”

Forme Life
Pasternak is behind the design and development of several pieces of widely-used strength equipment, and is always on the lookout for the next big thing in fitness, he said. When he was asked to be chief fitness adviser for recently-launched Forme Life – a full length mirror designed by Yves Behar with resistance training equipment and a touch screen experience, offering a wide range of live and on demand workouts – he was instantly keen.

“When Trent Ward, the founder of Forme Life, approached me as they were developing this product, I thought, yes! I’m hitching my wagon to this horse,” he said. “I was very excited – it’s going to be a revolutionary product.”

Forme Life comes in two models: Full Studio and Screen-Only Studio. When turned off, it becomes a sleek full length mirror designed to blend into the home.

“If the Mirror is an audio cassette and Tonal is a CD, Forme Life is today’s modern digital music,” said Pasternak. “This is what I’ve been telling my clients to hold out for.”

Looking ahead, Pasternak’s gym design company has a range of gym designs underway, including several for Four Seasons, and an updated version of his bestselling The Body Reset Diet book is due to come out early in early 2021.

The rules for fitness
Pasternak shares his five daily habits for fitness with HCM

1 Create a daily step goal – aim for 12,000 steps per day, ideally outside of a gym

2 Try to get at least seven hours of quality sleep per night

3 Unplug from technology for at least an hour a day

4 Eat well – three meals and two snacks, consisting of protein, fibre and healthy fats and keep your sugar intake below 30 grams a day

5 Push something, pull something or lift something for 10 minutes every day

“We’ve put too much focus on mechanical and group programmed cardio. If you look at the healthiest populations in the world, these are people who walk anywhere from two to four times more per day than the average American. “Walking can be done by anybody, at any time and in any place”
Harley Pasternak BIO

Pasternak holds a MSc in exercise physiology and nutritional sciences from the University of Toronto and an honours Degree in kinesiology from the University of Western Ontario. He is also certified by The American College of Sports Medicine and The Canadian Society of Exercise Physiology, and served as an exercise and nutrition scientist for Canada’s Department of National Defense.

Pasternak is a New York Times bestselling author whose books include 5-Factor Fitness, 5-Factor Diet, The 5-Factor World Diet, and The Body Reset Diet. Harley’s titles have been translated into 14 languages in over 25 countries around the globe.

Pasternak has been involved with the concept and design of Forme Life, a new piece of home workout equipment / PHOTO: FORME LIFE
Pasternak has been involved with the concept and design of Forme Life, a new piece of home workout equipment / PHOTO: FORME LIFE
Pasternak is chief fitness advisor for Forme Life / PHOTO: FORME LIFE
Pasternak is chief fitness advisor for Forme Life / PHOTO: FORME LIFE
Pasternak designs gyms and workout protocols for Four Seasons Hotels & Resorts / PHOTO: FOUR SEASONS HOTELS & RESORTS
Pasternak designs gyms and workout protocols for Four Seasons Hotels & Resorts / PHOTO: FOUR SEASONS HOTELS & RESORTS
Pasternak holds a MSc in exercise physiology and nutritional sciences / PHOTO: HARLEY PASTERNAK
Pasternak holds a MSc in exercise physiology and nutritional sciences / PHOTO: HARLEY PASTERNAK
https://www.leisureopportunities.co.uk/images/2020/877105_83665.jpg
The celebrity trainer and author is working with Four Seasons Hotels & Resorts to elevate their fitness offering
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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