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FITNESS, HEALTH, WELLNESS

features

News report: Fuelling fitness

Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs. Health Club Management's Kim Megson reports

By Kim Megson | Published in Health Club Management 2018 issue 5
'Get Pumped'
'Get Pumped'
We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car - Alfred Byun, senior associate, Gensler

The rising demand for electric cars has promoted visionary architects Gensler to image a time when gas stations are no longer needed and can be repurposed as fitness hubs.

The proposal, called Get Pumped, is a long-term vision for adaptive reuse, created in partnership with Reebok.

Gensler have imagined various ways in which these redundant facilities could become community spaces which are dedicated to wellbeing – “where people can prioritise their mental and physical wellness and access fuel for their bodies."

Scaled to fit the opportunity
Alfred Byun, senior associate at Gensler, said: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm shop all in one place, while also charging your electric car from renewable sources.”

The concept takes on three different forms, reflecting the different types of gas/petrol stations which are scattered across the US – The Network, for major interstate rest stops; The Oasis, for larger gas stations and The Community Center for local and small town gas stations (see details, left).

Austin Malleolo, head of fitness facilities at Reebok said: “Reebok believes that we’re always training to be our best. This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy.

“Consumers may not need gas stations anymore, but instead of wasting them, we’re advocating recycling them, and maximizing the space so that they become places of community.”

In the spotlight: Get Pumped’s Fitness Hubs

The Network

Major interstate rest stops will be reimagined as places where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils classes, and running trails.

There'll also be a range of wellness activities and services on offer, from massage treatments to mindfulness and meditation. A range of healthy food and food shopping options will also be available.

The Oasis

Larger gas stations that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There will be real food offerings from farms to table eateries and juice bars, as well as yoga and meditation pods. The exteriors will provide sustenance in the form of herb gardens and outdoor tracks where you can run in the fresh air.

The Community Center

Small town gas stations will be transformed in four ways for communities to enhance their healthy life. People will be able to charge electric cars, attend nutrition classes and access minimarts offering local, healthy food. Pop-up trucks will offer crossfit and spinning classes.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cooper says the company keeps breaking the rules to stay fresh
Cooper says the company keeps breaking the rules to stay fresh
Gymbox clubs are designed by architects with a retail and nightclub design background
Gymbox clubs are designed by architects with a retail and nightclub design background
Dance workout ‘Throw some shade’ at Gymbox
Dance workout ‘Throw some shade’ at Gymbox
a huge, immersive space that opens out onto the gym floor
a huge, immersive space that opens out onto the gym floor
https://www.leisureopportunities.co.uk/images/469525_260892.jpg
What will we do with petrol stations once renewables have taken over? Turn them into fitness hubs, say Gensler and Reebok...
Kim Megson, Journalist, Leisure Media Austin Malleolo, head of fitness facilities, Reebok Alfred Byun, senior associate, Gensler,Gensler, Reebok, Get Pumped, fitness hubs,
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features

News report: Fuelling fitness

Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs. Health Club Management's Kim Megson reports

By Kim Megson | Published in Health Club Management 2018 issue 5
'Get Pumped'
'Get Pumped'
We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car - Alfred Byun, senior associate, Gensler

The rising demand for electric cars has promoted visionary architects Gensler to image a time when gas stations are no longer needed and can be repurposed as fitness hubs.

The proposal, called Get Pumped, is a long-term vision for adaptive reuse, created in partnership with Reebok.

Gensler have imagined various ways in which these redundant facilities could become community spaces which are dedicated to wellbeing – “where people can prioritise their mental and physical wellness and access fuel for their bodies."

Scaled to fit the opportunity
Alfred Byun, senior associate at Gensler, said: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm shop all in one place, while also charging your electric car from renewable sources.”

The concept takes on three different forms, reflecting the different types of gas/petrol stations which are scattered across the US – The Network, for major interstate rest stops; The Oasis, for larger gas stations and The Community Center for local and small town gas stations (see details, left).

Austin Malleolo, head of fitness facilities at Reebok said: “Reebok believes that we’re always training to be our best. This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy.

“Consumers may not need gas stations anymore, but instead of wasting them, we’re advocating recycling them, and maximizing the space so that they become places of community.”

In the spotlight: Get Pumped’s Fitness Hubs

The Network

Major interstate rest stops will be reimagined as places where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils classes, and running trails.

There'll also be a range of wellness activities and services on offer, from massage treatments to mindfulness and meditation. A range of healthy food and food shopping options will also be available.

The Oasis

Larger gas stations that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There will be real food offerings from farms to table eateries and juice bars, as well as yoga and meditation pods. The exteriors will provide sustenance in the form of herb gardens and outdoor tracks where you can run in the fresh air.

The Community Center

Small town gas stations will be transformed in four ways for communities to enhance their healthy life. People will be able to charge electric cars, attend nutrition classes and access minimarts offering local, healthy food. Pop-up trucks will offer crossfit and spinning classes.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cooper says the company keeps breaking the rules to stay fresh
Cooper says the company keeps breaking the rules to stay fresh
Gymbox clubs are designed by architects with a retail and nightclub design background
Gymbox clubs are designed by architects with a retail and nightclub design background
Dance workout ‘Throw some shade’ at Gymbox
Dance workout ‘Throw some shade’ at Gymbox
a huge, immersive space that opens out onto the gym floor
a huge, immersive space that opens out onto the gym floor
https://www.leisureopportunities.co.uk/images/469525_260892.jpg
What will we do with petrol stations once renewables have taken over? Turn them into fitness hubs, say Gensler and Reebok...
Kim Megson, Journalist, Leisure Media Austin Malleolo, head of fitness facilities, Reebok Alfred Byun, senior associate, Gensler,Gensler, Reebok, Get Pumped, fitness hubs,
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The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
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The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
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The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
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Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
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UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
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Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
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Company profile: Centrica Business Solutions
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Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
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Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
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Diary dates
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Diary dates
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Diary dates
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