GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

New Opening: Dublin’s finest

Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision

Published in Health Club Management 2020 issue 3
Eden One in Dublin
Eden One in Dublin
We wanted to develop a destination which offers everything. People shouldn’t need several memberships to get what they want for their wellness. Eden One brings it all under one roof

At the end of 2018, I was standing outside Number One Ballsbridge in Dublin,” explains industry veteran Charlie Bourne. “The venue was already home to high-end apartments, retail and businesses. It took me less than 30 seconds to agree to develop a health club. I wanted to do something different and create a first – not just in Ireland but anywhere.”

Bourne, who’s been in the industry for 27 years, had previously partnered with the same developers to create a club in West London.

That location maxed out its membership within four months of opening, due to its location, design-led aesthetic and focus on creating a quality customer experience. Bourne wanted to do the same in Dublin.

“We’d learned a lot from our previous developments in London,” he says. “But people in Dublin have different expectations of luxury leisure and we knew exactly what we wanted to achieve.

“The initial aim was to provide the best gym in Dublin,” he says. “Then we decided to also create the best spa in the city – we looked at examples of compact spas, boutique gyms and member experiences to find our formula.”

The business model
Taking inspiration from best-in-class examples in health clubs around the world, Bourne developed a brand new combination of facilities for Eden One.

“We’ve built a state-of-the-art gym, and a luxury spa of a size that is typically associated with a hotel, and we’ve combined it with a members’ club for dining and networking,” he says. “Crucially, we’ve done all of this without including accommodation.”

Bourne says the Eden One club and its Eden Elements spa give people a single place to come for all their fitness, leisure and meeting space needs, to combat the fragmented nature of the leisure industry, which sometimes struggles to meet the demands of busy consumers.

“We wanted to develop a destination that offers everything,” he explains. “People shouldn’t need several memberships of different facilities to get what they want for their wellness. Eden One brings it all under one roof.”

The club is part of the Number 1 Residences mixed-use development, which includes 70 high-end one- and two-bed rental apartments of around 1,350sq ft, as well as upper floor penthouses with sea views ranging in size from 1,300 to 1,950sq ft and the Galileo Penthouse – a 9th floor four-bed apartment extending to 2,400sq ft.

Designed by LUCA interiors the apartment has private lift access and a 1,750sq ft roof terrace with lounge, relaxation and dining areas and views over the city.

Being part of this development creates a catchment of high net worth individuals and this, plus the club’s aspirations, are driving Eden One’s pricing strategy, which ranges from €1,440 to €3,360 a year, plus a €500 joining fee.

A launch offer of a 20 per cent discount on rates is also currently available, with prices fixed for two years.

A day pass at €175 allows people to enjoy a taster, including two treatments in the spa, lunch and access to the gym.

Customer journeys
The club has a footprint of 24,000sq ft, but while a health club of this size would usually have between 3,000 and 4,000 members, Bourne has capped the Eden One membership at 1,000. “We want our members to always get the personal attention they need,” he explains.

To support this vision, Eden One has developed distinctly different journeys for spa and gym customers.

Members enter the club through the Orangerie, a lounge that’s shared with Number 1 Residences, complete with sofas, tables and a range of different workstations.

From the Orangerie a lift takes members up to the health club, where the reception and members’ lounge opens out into a welcoming space, with food served from breakfast to 6.00pm and a more formal dinner until 7.00pm.

The members’ lounge stays open for drinks until 11.00pm with award winning mixologist Mossy Lelys creating smoothies, mocktails and cocktails to order. As part of their membership, members are permitted to bring up to four guests into the club to eat and to drink.

From here, the member journey splits – gym members scan in to the fitness space, and spa visitors head into private changing and relaxation rooms.

The gym
Eden One has 7,500sq ft of gym space, with Technogym cardio and resistance kit, including Artis and Skill Line.

“The gym is equipped so people have a complete choice of workout equipment,” says Bourne. “The gym floor has also been designed so our trainers can host small group classes.”

Connectivity via Technogym’s mywellness cloud means Eden One can take a member from biometric testing to programming and PT in one seamless journey.

“The mywellness app is a useful tool for providing a seamless member journey with valuable extras,” explains Bourne. “We can run everything from onboarding to assessment and programming via the app, and we’d eventually like 100 per cent member uptake of the technology.”

“The Technogym brand is very design-led, so the aesthetic fits with our vision,” says Bourne. “The kit is innovative, while also being intuitive enough to be used by complete beginners. We’re delighted to have wall-to-wall Technogym equipment on our gym floor and in all our studios.”

The studios
A week after opening, Eden One had a timetable of 90+ studio classes a week up and running, all bookable through the Mindbody platform, with members enjoying an immersive studio experience led by in-house trainers.

“We’ve gathered inspiration from dedicated boutique fitness studios around the world in order to create our three distinct studios,” says Bourne.

The Indoor cycle studio provides an immersive experience with a large wall of LCD screens.

The Mind/Body studio uses AV to create an immersive ambience for yoga, meditation and pilates classes, while the HIIT studio is design-led with a boutique aesthetic – still new to the Irish market – with Technogym Skillrun equipment, Les Mills classes – such as Bodypump – and bespoke Eden classes.

Eden Elements spa
The five treatment room spa is themed around earth, air, water, fire, dark, light, ice and nature, with consideration given to the depth of the experience.

Air in the treatment rooms is 99.98 per cent pure, thanks to a special filter system, shampoos and body washes in the changing areas are bespoke, designed by Bourne’s wife, Claire and a sauna master conducts ceremonies using essential oils.

The spa uses Natura Bissé products for treatments.

A 15m infinity pool with water treadmill jets is separated from a hot hydrotherapy pool by a fire break.

All the fires in Eden One are delivered by a steam, water and light process to make them as environmentally friendly as possible, explains Bourne.

As the new Eden One club in Dublin beds down, Bourne is already turning his thoughts to the next stage, and is envisioning new plans for additional clubs, including a potential expansion into the UK.

Charlie Bourne
"We’ve built a gym, and a spa of a size typically associated with a hotel and combined it with a members’ club for dining and networking" - Charlie Bourne
How much?

All memberships are subject to a one off registration fee of €500

• Black diamond membership
Special customised package
€280/month or €3,360 year*

• Diamond membership
Unlimited access during opening hours
€200/month or €2,400 year*

• Ruby membership
Access Monday - Friday 9am to 4pm
€120/month or €1,440 year*

• Sapphire membership
Access Saturday and Sunday 8am - 10pm
€120/month €1,440 year*

• Emerald membership
Choice of 12, 24 or 48 visits
12 visits €720
24 visits €1152
48 visits €1728

* Includes €200 credit per year for F&B and spa

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Bourne has capped membership at 1,000 to ensure each individual gets the attention they need
Bourne has capped membership at 1,000 to ensure each individual gets the attention they need
Around 90 classes are offered every week, from yoga to Les Mills
Around 90 classes are offered every week, from yoga to Les Mills
The gym is kitted out with equipment from Technogym
The gym is kitted out with equipment from Technogym
The Eden Elements spa is split across two levels: the Fire & Water floor and the Garden floor
The Eden Elements spa is split across two levels: the Fire & Water floor and the Garden floor
The all-day lounge bar, with resident mixologist, creates a club feel at Eden One
The all-day lounge bar, with resident mixologist, creates a club feel at Eden One
Luxurious changing rooms feature shampoos and body washes specially designed by Bourne’s wife, Claire
Luxurious changing rooms feature shampoos and body washes specially designed by Bourne’s wife, Claire
http://www.leisureopportunities.com/images/2020/149743_801078.jpg
Dubbed Ireland's priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. We take a closer look...
Charlie Bourne, MD, Eden One ,Eden One, Luxury health club, wellness, boutique
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
People
We offer career progression and decent pay and retain 85–90% of staff each year
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

New Opening: Dublin’s finest

Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision

Published in Health Club Management 2020 issue 3
Eden One in Dublin
Eden One in Dublin
We wanted to develop a destination which offers everything. People shouldn’t need several memberships to get what they want for their wellness. Eden One brings it all under one roof

At the end of 2018, I was standing outside Number One Ballsbridge in Dublin,” explains industry veteran Charlie Bourne. “The venue was already home to high-end apartments, retail and businesses. It took me less than 30 seconds to agree to develop a health club. I wanted to do something different and create a first – not just in Ireland but anywhere.”

Bourne, who’s been in the industry for 27 years, had previously partnered with the same developers to create a club in West London.

That location maxed out its membership within four months of opening, due to its location, design-led aesthetic and focus on creating a quality customer experience. Bourne wanted to do the same in Dublin.

“We’d learned a lot from our previous developments in London,” he says. “But people in Dublin have different expectations of luxury leisure and we knew exactly what we wanted to achieve.

“The initial aim was to provide the best gym in Dublin,” he says. “Then we decided to also create the best spa in the city – we looked at examples of compact spas, boutique gyms and member experiences to find our formula.”

The business model
Taking inspiration from best-in-class examples in health clubs around the world, Bourne developed a brand new combination of facilities for Eden One.

“We’ve built a state-of-the-art gym, and a luxury spa of a size that is typically associated with a hotel, and we’ve combined it with a members’ club for dining and networking,” he says. “Crucially, we’ve done all of this without including accommodation.”

Bourne says the Eden One club and its Eden Elements spa give people a single place to come for all their fitness, leisure and meeting space needs, to combat the fragmented nature of the leisure industry, which sometimes struggles to meet the demands of busy consumers.

“We wanted to develop a destination that offers everything,” he explains. “People shouldn’t need several memberships of different facilities to get what they want for their wellness. Eden One brings it all under one roof.”

The club is part of the Number 1 Residences mixed-use development, which includes 70 high-end one- and two-bed rental apartments of around 1,350sq ft, as well as upper floor penthouses with sea views ranging in size from 1,300 to 1,950sq ft and the Galileo Penthouse – a 9th floor four-bed apartment extending to 2,400sq ft.

Designed by LUCA interiors the apartment has private lift access and a 1,750sq ft roof terrace with lounge, relaxation and dining areas and views over the city.

Being part of this development creates a catchment of high net worth individuals and this, plus the club’s aspirations, are driving Eden One’s pricing strategy, which ranges from €1,440 to €3,360 a year, plus a €500 joining fee.

A launch offer of a 20 per cent discount on rates is also currently available, with prices fixed for two years.

A day pass at €175 allows people to enjoy a taster, including two treatments in the spa, lunch and access to the gym.

Customer journeys
The club has a footprint of 24,000sq ft, but while a health club of this size would usually have between 3,000 and 4,000 members, Bourne has capped the Eden One membership at 1,000. “We want our members to always get the personal attention they need,” he explains.

To support this vision, Eden One has developed distinctly different journeys for spa and gym customers.

Members enter the club through the Orangerie, a lounge that’s shared with Number 1 Residences, complete with sofas, tables and a range of different workstations.

From the Orangerie a lift takes members up to the health club, where the reception and members’ lounge opens out into a welcoming space, with food served from breakfast to 6.00pm and a more formal dinner until 7.00pm.

The members’ lounge stays open for drinks until 11.00pm with award winning mixologist Mossy Lelys creating smoothies, mocktails and cocktails to order. As part of their membership, members are permitted to bring up to four guests into the club to eat and to drink.

From here, the member journey splits – gym members scan in to the fitness space, and spa visitors head into private changing and relaxation rooms.

The gym
Eden One has 7,500sq ft of gym space, with Technogym cardio and resistance kit, including Artis and Skill Line.

“The gym is equipped so people have a complete choice of workout equipment,” says Bourne. “The gym floor has also been designed so our trainers can host small group classes.”

Connectivity via Technogym’s mywellness cloud means Eden One can take a member from biometric testing to programming and PT in one seamless journey.

“The mywellness app is a useful tool for providing a seamless member journey with valuable extras,” explains Bourne. “We can run everything from onboarding to assessment and programming via the app, and we’d eventually like 100 per cent member uptake of the technology.”

“The Technogym brand is very design-led, so the aesthetic fits with our vision,” says Bourne. “The kit is innovative, while also being intuitive enough to be used by complete beginners. We’re delighted to have wall-to-wall Technogym equipment on our gym floor and in all our studios.”

The studios
A week after opening, Eden One had a timetable of 90+ studio classes a week up and running, all bookable through the Mindbody platform, with members enjoying an immersive studio experience led by in-house trainers.

“We’ve gathered inspiration from dedicated boutique fitness studios around the world in order to create our three distinct studios,” says Bourne.

The Indoor cycle studio provides an immersive experience with a large wall of LCD screens.

The Mind/Body studio uses AV to create an immersive ambience for yoga, meditation and pilates classes, while the HIIT studio is design-led with a boutique aesthetic – still new to the Irish market – with Technogym Skillrun equipment, Les Mills classes – such as Bodypump – and bespoke Eden classes.

Eden Elements spa
The five treatment room spa is themed around earth, air, water, fire, dark, light, ice and nature, with consideration given to the depth of the experience.

Air in the treatment rooms is 99.98 per cent pure, thanks to a special filter system, shampoos and body washes in the changing areas are bespoke, designed by Bourne’s wife, Claire and a sauna master conducts ceremonies using essential oils.

The spa uses Natura Bissé products for treatments.

A 15m infinity pool with water treadmill jets is separated from a hot hydrotherapy pool by a fire break.

All the fires in Eden One are delivered by a steam, water and light process to make them as environmentally friendly as possible, explains Bourne.

As the new Eden One club in Dublin beds down, Bourne is already turning his thoughts to the next stage, and is envisioning new plans for additional clubs, including a potential expansion into the UK.

Charlie Bourne
"We’ve built a gym, and a spa of a size typically associated with a hotel and combined it with a members’ club for dining and networking" - Charlie Bourne
How much?

All memberships are subject to a one off registration fee of €500

• Black diamond membership
Special customised package
€280/month or €3,360 year*

• Diamond membership
Unlimited access during opening hours
€200/month or €2,400 year*

• Ruby membership
Access Monday - Friday 9am to 4pm
€120/month or €1,440 year*

• Sapphire membership
Access Saturday and Sunday 8am - 10pm
€120/month €1,440 year*

• Emerald membership
Choice of 12, 24 or 48 visits
12 visits €720
24 visits €1152
48 visits €1728

* Includes €200 credit per year for F&B and spa

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Bourne has capped membership at 1,000 to ensure each individual gets the attention they need
Bourne has capped membership at 1,000 to ensure each individual gets the attention they need
Around 90 classes are offered every week, from yoga to Les Mills
Around 90 classes are offered every week, from yoga to Les Mills
The gym is kitted out with equipment from Technogym
The gym is kitted out with equipment from Technogym
The Eden Elements spa is split across two levels: the Fire & Water floor and the Garden floor
The Eden Elements spa is split across two levels: the Fire & Water floor and the Garden floor
The all-day lounge bar, with resident mixologist, creates a club feel at Eden One
The all-day lounge bar, with resident mixologist, creates a club feel at Eden One
Luxurious changing rooms feature shampoos and body washes specially designed by Bourne’s wife, Claire
Luxurious changing rooms feature shampoos and body washes specially designed by Bourne’s wife, Claire
http://www.leisureopportunities.com/images/2020/149743_801078.jpg
Dubbed Ireland's priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. We take a closer look...
Charlie Bourne, MD, Eden One ,Eden One, Luxury health club, wellness, boutique
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym