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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Operations: Get pedalling – indoor cycling

With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back

Published in Health Club Management 2021 issue 10
Team-based challenges are ideal for newbies, as their results need not show / photo: core health and fitness
Team-based challenges are ideal for newbies, as their results need not show / photo: core health and fitness
Lou Atkinson
Lead master instructor,
Core Health and Fitness
photo: core health and fitness

Technology, data, leaderboards and gamification can vastly elevate the indoor cycling experience. However, these can also be hugely intimidating, either because the numbers, colours and graphics are unfamiliar, or because these tools are being used to create a competitive environment, where a newbie rider immediately knows they will ‘lose’ to more experienced riders.

Coaches need the necessary education and skills to make metrics meaningful to their riders, both experienced and beginner. Generally, asking riders to focus on one metric at a time can reduce cognitive overload. For example, having one stage focused on cadence – RPM) – then the next stage focused on power – Watts – simplifies the workout, and gives the coach time to explain that particular metric and how it can help individuals to get more from their workout.

Where leaderboards and challenges are included in class, making these team-based is ideal for newbies, as they feel connected to the group and able to contribute to their team’s performance, without the pressure of their individual performance being visible. Similarly, having challenges based on metrics other than simply who can hit the highest number can unite the class and give everyone a sense of competence – something that is key to intrinsic motivation for any activity.

Individualised metrics such as relative power (watts/kg) and percentage of maximum heart rate (%HRmax) prevent lighter and older riders from being unfairly disadvantaged, while challenges based on consistency of RPMs or maintaining a sub-maximal intensity give people of all experience levels the chance to make it to the winners’ podium.

Asking riders to focus on one metric at a time can reduce cognitive overload
Katy Sullivan
Master trainer, Matrix Fitness
photo: matrix fitness

It’s understandable that group exercise classes can be extremely intimidating for many people, especially those relatively new to the gym or indoor cycling studio. Walking into a class where everybody seems to know what they’re doing can be very scary for some.

Having taught group cycling classes for over 17 years, I regularly have members saying how nervous they are about it. I instantly put them at ease and remind them that they can make the class as easy or as hard as they want to. It’s their workout, and I am just their guide.

I always make sure I’m early to every class and that I’m always the first person in the studio to greet everyone as they show up and reassure those participating for the first time. I’m also approached by many new members at the end of class to ask how they can make their seat more comfortable, and this is the perfect time to talk about padded cycling shorts, cycling shoes and generally anything that will make the ride more comfortable so that they will be more inclined to come back.

I remind members that they can make the class as easy or as hard as they want to
Coaching members on the right kit and settings can improve retention / photo: matrix mx18
photo: matrix MX18
Martin Franklin
CEO, Les Mills Europe
photo: les mills

For our recent Global Fitness Report, market research company Qualtrics spoke to over 12,000 people from across the globe about their exercise habits, with 69 per cent stating their level of fitness was somewhere between a complete beginner to intermediate.

Of those surveyed, only 7 per cent said they actually take part in indoor cycling classes currently and 12 per cent said they would consider taking part in an indoor cycling class in the future. Clearly there’s work still to be done in encouraging people to take part in indoor cycling classes.

For operators, virtual classes represent a key opportunity for breaking down barriers, and many of our operator partners have cited their success using this model. Virtual on-demand classes can be a relatively easy solution for operators, with beginner classes enabling new clients to take sessions in their own time and at their own pace. Research shows that 12 per cent of those who take part in virtual classes then go on to take part in live classes.

Virtual is also a great opportunity to educate beginners in a safe, non-threatening environment. Experience-led classes, with their exciting visuals, can reduce levels of perceived exertion and provide audio visual distraction. This can lead to greater enjoyment, higher retention, better results, and less intimidation factor for newcomers. Our immersive cycle experience, The Trip, has proven hugely successful with operators in attracting and retaining first timers.

Virtual is also a great opportunity to educate beginners in a safe, non-threatening environment
Immersive cycling experience, The Trip, is popular with beginners / photo: les mills - the trip
Richard Sheen
Commercial sales director, Pulse Fitness
photo: pulse fitness

On the surface, indoor cycling classes might seem intimidating; the dark room, the disco lights and close proximity to others. Some people put all group exercise classes into the same pot, seeing them all as difficult and something they don’t know anything about. In reality, indoor cycling classes are much easier to get to grips with than other group exercise classes, as you don’t need to be able to move to the beat, and once you’re set up and on the bike, all you need to do is pedal!

Offer a short drop-in before the class for newbies to get help setting up their bike, and receive a quick run through of what to expect. Consider creating video content for your social media channels, or even to play on a screen outside the studio. When members know what to expect, they find new experiences much less intimidating.

When members know what to expect, they find new experiences much less intimidating
When members know what to expect they find new experiences less intimidating / photo: pulse fitness
Marvin Burton
Training and experience specialist, Life Fitness
photo: Life Fitness Cycling

It’s important for each rider to be able to personalise their experience and their ride relative to their own ability and fitness level.

We also work with our partners to consider the exercise environment, room design, sound, and use of workout data, to educate participants. We refer to this as our ‘ICG ecosystem’, which helps to build fitness communities and to attract and retain members. We’re able to create customised workout experiences in a group indoor cycling setting on the ICG bikes through a training system called Coach-By-Color.

This calculates the workout level based on a short test and we recommend this is test completed prior to an exerciser’s first class – although it can be estimated and modified during the workout at any time.

What this means is that users are riding at a percentage of ability that’s relative to them – so you can have an elite athlete next to a complete novice, both participating in the same workout, and at a level of exertion aligned to their specific fitness levels.

Create customised workout experiences in a group indoor cycling setting
https://www.leisureopportunities.co.uk/images/2021/448024_998450.jpg
Indoor cycling classes can be intimidating to the uninitiated. Suppliers share their tips on how to encourage beginners into the cycling studio
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With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
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Click on a catalogue to view it online
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Diary dates
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features

Operations: Get pedalling – indoor cycling

With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back

Published in Health Club Management 2021 issue 10
Team-based challenges are ideal for newbies, as their results need not show / photo: core health and fitness
Team-based challenges are ideal for newbies, as their results need not show / photo: core health and fitness
Lou Atkinson
Lead master instructor,
Core Health and Fitness
photo: core health and fitness

Technology, data, leaderboards and gamification can vastly elevate the indoor cycling experience. However, these can also be hugely intimidating, either because the numbers, colours and graphics are unfamiliar, or because these tools are being used to create a competitive environment, where a newbie rider immediately knows they will ‘lose’ to more experienced riders.

Coaches need the necessary education and skills to make metrics meaningful to their riders, both experienced and beginner. Generally, asking riders to focus on one metric at a time can reduce cognitive overload. For example, having one stage focused on cadence – RPM) – then the next stage focused on power – Watts – simplifies the workout, and gives the coach time to explain that particular metric and how it can help individuals to get more from their workout.

Where leaderboards and challenges are included in class, making these team-based is ideal for newbies, as they feel connected to the group and able to contribute to their team’s performance, without the pressure of their individual performance being visible. Similarly, having challenges based on metrics other than simply who can hit the highest number can unite the class and give everyone a sense of competence – something that is key to intrinsic motivation for any activity.

Individualised metrics such as relative power (watts/kg) and percentage of maximum heart rate (%HRmax) prevent lighter and older riders from being unfairly disadvantaged, while challenges based on consistency of RPMs or maintaining a sub-maximal intensity give people of all experience levels the chance to make it to the winners’ podium.

Asking riders to focus on one metric at a time can reduce cognitive overload
Katy Sullivan
Master trainer, Matrix Fitness
photo: matrix fitness

It’s understandable that group exercise classes can be extremely intimidating for many people, especially those relatively new to the gym or indoor cycling studio. Walking into a class where everybody seems to know what they’re doing can be very scary for some.

Having taught group cycling classes for over 17 years, I regularly have members saying how nervous they are about it. I instantly put them at ease and remind them that they can make the class as easy or as hard as they want to. It’s their workout, and I am just their guide.

I always make sure I’m early to every class and that I’m always the first person in the studio to greet everyone as they show up and reassure those participating for the first time. I’m also approached by many new members at the end of class to ask how they can make their seat more comfortable, and this is the perfect time to talk about padded cycling shorts, cycling shoes and generally anything that will make the ride more comfortable so that they will be more inclined to come back.

I remind members that they can make the class as easy or as hard as they want to
Coaching members on the right kit and settings can improve retention / photo: matrix mx18
photo: matrix MX18
Martin Franklin
CEO, Les Mills Europe
photo: les mills

For our recent Global Fitness Report, market research company Qualtrics spoke to over 12,000 people from across the globe about their exercise habits, with 69 per cent stating their level of fitness was somewhere between a complete beginner to intermediate.

Of those surveyed, only 7 per cent said they actually take part in indoor cycling classes currently and 12 per cent said they would consider taking part in an indoor cycling class in the future. Clearly there’s work still to be done in encouraging people to take part in indoor cycling classes.

For operators, virtual classes represent a key opportunity for breaking down barriers, and many of our operator partners have cited their success using this model. Virtual on-demand classes can be a relatively easy solution for operators, with beginner classes enabling new clients to take sessions in their own time and at their own pace. Research shows that 12 per cent of those who take part in virtual classes then go on to take part in live classes.

Virtual is also a great opportunity to educate beginners in a safe, non-threatening environment. Experience-led classes, with their exciting visuals, can reduce levels of perceived exertion and provide audio visual distraction. This can lead to greater enjoyment, higher retention, better results, and less intimidation factor for newcomers. Our immersive cycle experience, The Trip, has proven hugely successful with operators in attracting and retaining first timers.

Virtual is also a great opportunity to educate beginners in a safe, non-threatening environment
Immersive cycling experience, The Trip, is popular with beginners / photo: les mills - the trip
Richard Sheen
Commercial sales director, Pulse Fitness
photo: pulse fitness

On the surface, indoor cycling classes might seem intimidating; the dark room, the disco lights and close proximity to others. Some people put all group exercise classes into the same pot, seeing them all as difficult and something they don’t know anything about. In reality, indoor cycling classes are much easier to get to grips with than other group exercise classes, as you don’t need to be able to move to the beat, and once you’re set up and on the bike, all you need to do is pedal!

Offer a short drop-in before the class for newbies to get help setting up their bike, and receive a quick run through of what to expect. Consider creating video content for your social media channels, or even to play on a screen outside the studio. When members know what to expect, they find new experiences much less intimidating.

When members know what to expect, they find new experiences much less intimidating
When members know what to expect they find new experiences less intimidating / photo: pulse fitness
Marvin Burton
Training and experience specialist, Life Fitness
photo: Life Fitness Cycling

It’s important for each rider to be able to personalise their experience and their ride relative to their own ability and fitness level.

We also work with our partners to consider the exercise environment, room design, sound, and use of workout data, to educate participants. We refer to this as our ‘ICG ecosystem’, which helps to build fitness communities and to attract and retain members. We’re able to create customised workout experiences in a group indoor cycling setting on the ICG bikes through a training system called Coach-By-Color.

This calculates the workout level based on a short test and we recommend this is test completed prior to an exerciser’s first class – although it can be estimated and modified during the workout at any time.

What this means is that users are riding at a percentage of ability that’s relative to them – so you can have an elite athlete next to a complete novice, both participating in the same workout, and at a level of exertion aligned to their specific fitness levels.

Create customised workout experiences in a group indoor cycling setting
https://www.leisureopportunities.co.uk/images/2021/448024_998450.jpg
Indoor cycling classes can be intimidating to the uninitiated. Suppliers share their tips on how to encourage beginners into the cycling studio
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
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People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
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Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products.
Featured supplier news
Featured supplier news: INTEGRATE INNOVATE INVIGORATE with Power Plate
Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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