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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Group exercise: The power of groupness

Does your fitness studio offer the antidote to tech-driven loneliness?

Published in Health Club Management 2019 issue 11
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found

We know it's been hailed as the answer to any number of ailments – heart disease, depression and chronic back pain, to name a few. But could exercise also be the antidote to a more modern phenomenon – tech-driven loneliness?

As the proliferation of smartphones, social media and remote working continues to erode human touchpoints in our lives, particularly among the younger generations, loneliness is becoming a major social issue.

According to a 2018 survey from The Economist and the Kaiser Family Foundation (KFF), more than two in ten adults in the United States (22 per cent) and the United Kingdom (23 per cent) say they always or often feel lonely, lack companionship, or feel left out or isolated. The survey cited technology as a major contributor.

Now, new research suggests health clubs could have a major role to play in strengthening communities and helping people to digitally disconnect and get back to their real-world roots by reaping the benefits of shared exercise experiences.

Published recently in the Journal of Sport, Exercise and Performance Psychology, the Les Mills Groupness Study found that gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise. It identified the powerful role that ‘the group effect’ can play in positively influencing a health club member’s overall workout experience – and their intention to return.

“What our findings show is that we really are social animals when it comes to working out,” says Les Mills head of research Bryce Hastings. “When you maximise the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion during a group exercise class.”

The groupness factor was also cited as an influence on member retention, chiming with research which found group exercisers are less likely to cancel than gym-only members.

Instructors' contribution
“We now also know that increased groupness is correlated with a stronger intention to return, which may affect adherence. In other words, it’s all-encompassing for the club member,” Hastings adds, noting that the group exercise instructor plays a crucial role in maximising the group effect.

“Instructors are armed with the knowledge, skills and experience to know how to help people feel as though they’re working out as a true group, with shared goals," he explains.

“It’s their ability to connect with the individuals in the group and create a sense of ‘we’ in a class that produces a very positive overall experience. They take what we know from science and bring it to life for club members.”

The methodology
The study saw 97 adulttake part in a variety of Les Mills group fitness classes, including cv athletic conditioning, such as cycling, martial arts-inspired workouts, synchronised strength training using weights, and HIIT sessions.

The findings suggested that participants rated groupness higher for synchronised workouts such as Les Mills Bodycombat (where people are moving together) than “off the beat” workout programmes such as Les Mills Grit.

Growing body of evidence
The study adds to a mounting body of research that underlines the importance of group dynamics for enhancing exercise experiences. This includes the Les Mills Get Fit Together study and research into the effects of the Les Mills CXWORX workout on medical students’ stress levels and quality of life.

During the Get Fit Together study in 2012, participants reported the greatest levels of satisfaction when they felt more involved in the group activity. This trial of 25 sedentary adults found that group workouts alone can produce the physiological and musculoskeletal health benefits that are vital to a healthy lifestyle.

In 2017, Dr Dayna Yorks from the University of New England College of Osteopathic Medicine found that people who took part in a study that investigated the impact of the CXWORX class scored significantly higher in terms of stress-reduction and physical, mental, and emotional quality of life compared to those people who worked out alone.

With group exercise accounting for up to 50 per cent of attendances in many health clubs, the findings shed fresh light on the specific social benefits clubs are well-placed to provide and which can help members tackle loneliness and stay motivated.

At a time when Virtual and On Demand workouts are growing in popularity – with 85 per cent of gym members now also working out at home – the groupness study underlines the benefits of offering live group workouts in a club.

“Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation clubs can offer members,” says Phillip Mills, executive director of Les Mills International.

“As a result of this study, we now have the evidence to show how much is actually at play within a group of exercisers. And by cranking up the levels of groupness, we have the power to create the ultimate exercise experience for club members.”

Bryce Hastings
"When you maximize the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion" - Bryce Hastings, Les Mills head of research
Phillip Mills
"Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation that clubs can offer members" - Phillip Mills, executive director, Les Mills
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The study looked at a range of synchronised workout programmes
The study looked at a range of synchronised workout programmes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
http://www.leisureopportunities.com/images/imagesX/306194_103306.jpg
The recently published Les Mills Groupness Study found that gym attendees experience increased level of individual enjoyment, exertion and satisfaction as a result of group exercise...
Bryce Hastings, Les Mills head of research Phillip Mills, executive director, Les Mills,group exercise, Les Mills, groupness,
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
We offer career progression and decent pay and retain 85–90% of staff each year
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
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As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
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Diary dates
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Messe Stuttgart, Germany
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22-23 Sep 2020
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Pinggu, Beijing, China
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Online,
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27-28 Nov 2020
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
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features

Group exercise: The power of groupness

Does your fitness studio offer the antidote to tech-driven loneliness?

Published in Health Club Management 2019 issue 11
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found

We know it's been hailed as the answer to any number of ailments – heart disease, depression and chronic back pain, to name a few. But could exercise also be the antidote to a more modern phenomenon – tech-driven loneliness?

As the proliferation of smartphones, social media and remote working continues to erode human touchpoints in our lives, particularly among the younger generations, loneliness is becoming a major social issue.

According to a 2018 survey from The Economist and the Kaiser Family Foundation (KFF), more than two in ten adults in the United States (22 per cent) and the United Kingdom (23 per cent) say they always or often feel lonely, lack companionship, or feel left out or isolated. The survey cited technology as a major contributor.

Now, new research suggests health clubs could have a major role to play in strengthening communities and helping people to digitally disconnect and get back to their real-world roots by reaping the benefits of shared exercise experiences.

Published recently in the Journal of Sport, Exercise and Performance Psychology, the Les Mills Groupness Study found that gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise. It identified the powerful role that ‘the group effect’ can play in positively influencing a health club member’s overall workout experience – and their intention to return.

“What our findings show is that we really are social animals when it comes to working out,” says Les Mills head of research Bryce Hastings. “When you maximise the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion during a group exercise class.”

The groupness factor was also cited as an influence on member retention, chiming with research which found group exercisers are less likely to cancel than gym-only members.

Instructors' contribution
“We now also know that increased groupness is correlated with a stronger intention to return, which may affect adherence. In other words, it’s all-encompassing for the club member,” Hastings adds, noting that the group exercise instructor plays a crucial role in maximising the group effect.

“Instructors are armed with the knowledge, skills and experience to know how to help people feel as though they’re working out as a true group, with shared goals," he explains.

“It’s their ability to connect with the individuals in the group and create a sense of ‘we’ in a class that produces a very positive overall experience. They take what we know from science and bring it to life for club members.”

The methodology
The study saw 97 adulttake part in a variety of Les Mills group fitness classes, including cv athletic conditioning, such as cycling, martial arts-inspired workouts, synchronised strength training using weights, and HIIT sessions.

The findings suggested that participants rated groupness higher for synchronised workouts such as Les Mills Bodycombat (where people are moving together) than “off the beat” workout programmes such as Les Mills Grit.

Growing body of evidence
The study adds to a mounting body of research that underlines the importance of group dynamics for enhancing exercise experiences. This includes the Les Mills Get Fit Together study and research into the effects of the Les Mills CXWORX workout on medical students’ stress levels and quality of life.

During the Get Fit Together study in 2012, participants reported the greatest levels of satisfaction when they felt more involved in the group activity. This trial of 25 sedentary adults found that group workouts alone can produce the physiological and musculoskeletal health benefits that are vital to a healthy lifestyle.

In 2017, Dr Dayna Yorks from the University of New England College of Osteopathic Medicine found that people who took part in a study that investigated the impact of the CXWORX class scored significantly higher in terms of stress-reduction and physical, mental, and emotional quality of life compared to those people who worked out alone.

With group exercise accounting for up to 50 per cent of attendances in many health clubs, the findings shed fresh light on the specific social benefits clubs are well-placed to provide and which can help members tackle loneliness and stay motivated.

At a time when Virtual and On Demand workouts are growing in popularity – with 85 per cent of gym members now also working out at home – the groupness study underlines the benefits of offering live group workouts in a club.

“Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation clubs can offer members,” says Phillip Mills, executive director of Les Mills International.

“As a result of this study, we now have the evidence to show how much is actually at play within a group of exercisers. And by cranking up the levels of groupness, we have the power to create the ultimate exercise experience for club members.”

Bryce Hastings
"When you maximize the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion" - Bryce Hastings, Les Mills head of research
Phillip Mills
"Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation that clubs can offer members" - Phillip Mills, executive director, Les Mills
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The study looked at a range of synchronised workout programmes
The study looked at a range of synchronised workout programmes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
http://www.leisureopportunities.com/images/imagesX/306194_103306.jpg
The recently published Les Mills Groupness Study found that gym attendees experience increased level of individual enjoyment, exertion and satisfaction as a result of group exercise...
Bryce Hastings, Les Mills head of research Phillip Mills, executive director, Les Mills,group exercise, Les Mills, groupness,
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
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DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
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Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE webinar Thursday 6 August
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Technogym: Exercise equipment
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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