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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Rachael BlumbergPlatefit: creator and founder

People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world

Published in Health Club Management 2019 issue 10
Blumberg is passionate about educating people on the benefits of vibration training
Blumberg is passionate about educating people on the benefits of vibration training

What’s the concept?
Platefit is a premium vibration wellness brand, based in Los Angeles. We offer a wide range of 27-minute workouts centered around Power Plate machines, a medical grade device which uses harmonic vibration. The plates are always moving in three directions – left to right, front to back and up and down - which activate muscles, making them contract 30 to 40 times per second.

We use the science of vibration to wake up cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol.

How did you come up with the idea?
Fourteen years ago, when I was 26 years old, I went to the gym with a friend and saw a vibrating platform in the corner. I asked the fitness instructor what it was, and they didn’t really know how to use it, or show any interest. I had a go for 30 seconds, which changed my life! Intuitively I knew it was amazing and great for the body and I wanted to know more.

That night I went home and started my research, finding out that pro-athletes were using vibration technology, as well as doctors, chiropractors and a range of other health professionals for different applications, including to help fine motor skills and treat Parkinsons. It’s great for increasing power, as well as circulation, range of motion and stretching.

After six sessions I saw a huge difference in my body: I felt leaner, tighter and stronger. I was sold. Shortly afterwards, I quit my job to open a studio. I had the vision of hundreds of studios and making vibration technology available for everybody. I quickly realised that a lot of people didn’t know what it was, so it became another passion project of mine to educate people on its benefits and bring it to the masses.

How did you bring the idea to fruition?
Shortly after quitting my job, I started training Cher on her Power Plate and we decided to open a studio together. Four months in, she decided it wasn’t for her and we closed the studio, but she let me lease the machines really cheaply.

I struck out on my own and found a 200sq ft studio in West Hollywood with very cheap rent, and room for five plates. I painted it myself and brought in a boombox. There was a really affluent school opposite and I started marketing myself there and grew my customer base via word of mouth among the moms.

How has it grown since then?
I met my husband four years ago and got pregnant really quickly and at that point we made the decision for me to teach less and build and expand the brand. He believed my concept was much bigger than ‘the corner of a gym.’ Platefit was born was from that point.

We invested some money in creating a cool brand, formalised a seven day training course, found some instructors and launched the second studio in Brentwood. This was followed a year later by Studio City. We will launch Sycamore in October and are looking to expand by three or four more studios in the next year. Each studio is slightly larger than the last; the upcoming studio is 1,200sq ft and will have 15 Plates.

We have plans to grow across the US and globally. People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world. At the moment we are growing the chain ourselves, but further down the line we may look for financial backing, or franchise the concept.

Who are your customers?
In the early morning we get the young working men and women, and these are followed later on by moms. We also get high school athletes who are competing in sports and want to get stronger, as well as older people. We recommend that people come three or four times a week to get the best results.

How much do you charge?
It is $27 for one class, but we also have packages and memberships and we’re on ClassPass.

Is LA a difficult market to launch health and fitness concepts?
It’s probably the most competitive market in the world for health and fitness, but there are also lots of people who are willing to try new concepts. I think that if Platefit can survive and thrive here then it could work anywhere.
There are some copycat concepts, who have come to our classes and replicated what we do and launched in other places, so they’re doing our research for us.

Class rundown

• AbFIT: focused on building core through exercises and props.

• BarreFIT: Blends elements of Pilates, dance, ballet and barre workouts, with additional emphasis on the core.

• BootcampFIT: High intensity, full body workout.

• Barre/DanceFIT: Involves easy-to-follow dance moves with plyometrics, weights, sculpting and toning exercises.

• Deep Stretch/CelluliteFIT: uses low therapeutic vibrations to enhance a deep stretch, ending with relaxation and a deep tissue massage.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
http://www.leisureopportunities.com/images/imagesX/415509_150621.jpg
LA-based Platefit offers group workouts on Power Plate machines. We chat to founder Rachael Blumberg, who is dedicated to educated the masses on the benefits of vibration training...
Rachael Blumberg, Platefit, Power Plate,vibration training, Platefit, Rachael Blumberg,
People
We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
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As you approach each studio, there’s an area of transition, setting the tone as you move from one space into another, recalibrating your senses. I call it Layers of Wow
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Software
Volution.fit: Software
Locking solutions
Monster Padlocks: Locking solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Technogym: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
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03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Rachael BlumbergPlatefit: creator and founder

People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world

Published in Health Club Management 2019 issue 10
Blumberg is passionate about educating people on the benefits of vibration training
Blumberg is passionate about educating people on the benefits of vibration training

What’s the concept?
Platefit is a premium vibration wellness brand, based in Los Angeles. We offer a wide range of 27-minute workouts centered around Power Plate machines, a medical grade device which uses harmonic vibration. The plates are always moving in three directions – left to right, front to back and up and down - which activate muscles, making them contract 30 to 40 times per second.

We use the science of vibration to wake up cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol.

How did you come up with the idea?
Fourteen years ago, when I was 26 years old, I went to the gym with a friend and saw a vibrating platform in the corner. I asked the fitness instructor what it was, and they didn’t really know how to use it, or show any interest. I had a go for 30 seconds, which changed my life! Intuitively I knew it was amazing and great for the body and I wanted to know more.

That night I went home and started my research, finding out that pro-athletes were using vibration technology, as well as doctors, chiropractors and a range of other health professionals for different applications, including to help fine motor skills and treat Parkinsons. It’s great for increasing power, as well as circulation, range of motion and stretching.

After six sessions I saw a huge difference in my body: I felt leaner, tighter and stronger. I was sold. Shortly afterwards, I quit my job to open a studio. I had the vision of hundreds of studios and making vibration technology available for everybody. I quickly realised that a lot of people didn’t know what it was, so it became another passion project of mine to educate people on its benefits and bring it to the masses.

How did you bring the idea to fruition?
Shortly after quitting my job, I started training Cher on her Power Plate and we decided to open a studio together. Four months in, she decided it wasn’t for her and we closed the studio, but she let me lease the machines really cheaply.

I struck out on my own and found a 200sq ft studio in West Hollywood with very cheap rent, and room for five plates. I painted it myself and brought in a boombox. There was a really affluent school opposite and I started marketing myself there and grew my customer base via word of mouth among the moms.

How has it grown since then?
I met my husband four years ago and got pregnant really quickly and at that point we made the decision for me to teach less and build and expand the brand. He believed my concept was much bigger than ‘the corner of a gym.’ Platefit was born was from that point.

We invested some money in creating a cool brand, formalised a seven day training course, found some instructors and launched the second studio in Brentwood. This was followed a year later by Studio City. We will launch Sycamore in October and are looking to expand by three or four more studios in the next year. Each studio is slightly larger than the last; the upcoming studio is 1,200sq ft and will have 15 Plates.

We have plans to grow across the US and globally. People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world. At the moment we are growing the chain ourselves, but further down the line we may look for financial backing, or franchise the concept.

Who are your customers?
In the early morning we get the young working men and women, and these are followed later on by moms. We also get high school athletes who are competing in sports and want to get stronger, as well as older people. We recommend that people come three or four times a week to get the best results.

How much do you charge?
It is $27 for one class, but we also have packages and memberships and we’re on ClassPass.

Is LA a difficult market to launch health and fitness concepts?
It’s probably the most competitive market in the world for health and fitness, but there are also lots of people who are willing to try new concepts. I think that if Platefit can survive and thrive here then it could work anywhere.
There are some copycat concepts, who have come to our classes and replicated what we do and launched in other places, so they’re doing our research for us.

Class rundown

• AbFIT: focused on building core through exercises and props.

• BarreFIT: Blends elements of Pilates, dance, ballet and barre workouts, with additional emphasis on the core.

• BootcampFIT: High intensity, full body workout.

• Barre/DanceFIT: Involves easy-to-follow dance moves with plyometrics, weights, sculpting and toning exercises.

• Deep Stretch/CelluliteFIT: uses low therapeutic vibrations to enhance a deep stretch, ending with relaxation and a deep tissue massage.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
http://www.leisureopportunities.com/images/imagesX/415509_150621.jpg
LA-based Platefit offers group workouts on Power Plate machines. We chat to founder Rachael Blumberg, who is dedicated to educated the masses on the benefits of vibration training...
Rachael Blumberg, Platefit, Power Plate,vibration training, Platefit, Rachael Blumberg,
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Latest News
Electronics giant LG has entered the fitness and wellness market with the launch of a ...
Latest News
Exercise has been voted the number one way the public can help the NHS – ...
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Hundreds of thousands of small companies in the UK – including those operating in fitness ...
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The government has further extended protection from rent enforcement activity until the end of the ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Featured supplier news
Featured supplier: Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Software
Volution.fit: Software
Locking solutions
Monster Padlocks: Locking solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Technogym: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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