GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Premier Software Solutions
Premier Software Solutions
Premier Software Solutions
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Promotional feature: EMS: ensuring a successful business venture

When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest

Published in Health Club Management 2019 issue 9
EMS sessions are short, allowing studios to train more clients
EMS sessions are short, allowing studios to train more clients

It is known that 80 per cent of all new start-up businesses fail within two years and 55 per cent of all small businesses in the UK don’t grow big enough to hit the VAT threshold. The fitness industry is no different, with countless entrepreneurs searching for a way to break into this extremely crowded market and build a successful brand. Electro Muscle Stimulation (EMS) training is helping many studios find that innovative and stand-out method to help them take off.

This effective product can be a firm foundation of building a great business. We spoke to Constantin Hampe, CEO at Surge Fitness – the first EMS boutique studio in London – and Mark Holland, master franchisor for Bodystreet – the most prolific EMS Global franchise – to understand more about how they grew their respective, successful EMS businesses.

Surge Fitness – Boutique fitness solution
Surge Fitness set up in June 2017, becoming the first EMS boutique studio in London. Since then, it has seen growth and increases in incremental revenue. Based on this success, it is now looking to expand throughout the country with new locations over the coming year.

“EMS training is the perfect fitness solution for a boutique studio offering. Sold in 20-minute sessions, you are able to train a huge number of clients throughout the day, offering a scientifically-backed, progressive workout to help them reach their goals,” says Hampe.

“The key to our success has been through developing a quality-assured service which members value, respect and love. We provide ongoing training for all our staff, ensuring they are up to date with the latest training methods, techniques and education. We only offer EMS at Surge, so we have to be experts in that field, consistently delivering training in line with the highest standards. We also ensure every member feels welcome, providing access to large changing room facilities, complementary towels and beauty products, free water and training kit. We know how limited people are on time, so we make it as easy for them as possible to get in, work hard and enjoy their session in a timely manner.”

"EMS lends itself to a wide demographic – from professionals looking for a time-efficient workout, to mums wanting to tone up and squeeze in a session, as well as older adults hoping to reduce sarcopenia and improve their posture and athletes seeking performance enhancement. EMS has enabled us to open our doors to a huge variety of individuals that other training methods would not allow for. Also key to tapping into this diverse market was our choice of location, which needed to put us in striking distance of all these people at once. Hammersmith has been perfect for that.

"The set up of our studio has also played an important role too. Our venue is open plan, with large glass windows so passers-by and other members can look inside and see each other training. EMS is very unique and most people have no prior knowledge of it, so it often sparks questions from people wanting to know more. This allows us to capitalise on footfall in the area and we make sure to take advantage of this initial intrigue by offering a free first training session. Our retention rates are extremely high, so it clearly works.

"We appreciate there can be an element of intimidation when it comes to any form of fitness, but particularly EMS. That’s why we’ve worked hard to build a community at Surge, whereby members feel comfortable training next to each other, celebrate each other’s successes and help to raise the profile of EMS through word of mouth. We highlight member wins on our social channels, championing them and making them feel valued and proud of their achievements, whilst at the same time showcasing the effectiveness of EMS.

"Such is the success we’ve seen over the past two years, that we're currently in the process of finding new sites to expand further throughout London and the rest of the UK. Each new studio will offer the same luxury experience, on top of the high-quality training service. We want Surge to be associated with quality, making members feel valued no matter the location they walk into.”

Bodystreet – A Franchised model
Global EMS market leaders Bodystreet successfully use franchising to help franchises launch and grow their own business. With financial backing, business support and pre-prepared marketing materials, the brand has so far helped owners to open eight locations in the UK and is on track for 12 by the end of the year.

Mark Holland explains, “At Bodystreet, we’ve proven how successful a franchised model can be. We’ve grown consistently month-on-month, with membership increasing by 25 per cent in January 2019 alone. It’s not just the fact that EMS training works and gets results, but the business model is set up to ensure success. Every potential client that walks through one of our studio doors knows exactly the level of quality they will receive, with a degree of service they can expect.

"In a traditional business set up, it’s inevitable that mistakes will be made in the developmental stages. Franchising comes into its own here as you are following a well walked path, where everything has been done before. The common mistakes of business ownership have been learned; easing your own journey.

"Franchising ensures mutual benefits for both parties – franchisee and franchisor – as each has a vested interest in the studio’s success. You can draw upon each side’s strengths and knowledge. For example, Bodystreet has key target cities we are looking to open a studio in – like Leeds, Exeter, Birmingham and Manchester – and we can use the knowledge of local trainers in these areas to understand the best locations for our target demographic, to set up in. Equally, prospective owners can come to us, looking to feed from our knowledge of setting up a studio; short cutting their own learning process. If they can show a passion for the brand and the desire to bring EMS to their market, we would love to have them on board.

"Once part of the team, we help the studio to write a business plan, find the right members of staff, offer and launch marketing collateral, monitor growth and set benchmarks to ensure success. Our franchisees are able to access bulk discounts on fit out costs, nutrition supplements and consumables at better prices than it would do to set up alone. We make setting up a business manageable and affordable. It’s no wonder over 95 per cent* of all franchises are successful.

“The proof is in the pudding. Bodystreet launched with a single micro-studio in Munich in Germany in 2007 and since then has grown exponentially with membership levels almost double those of standalone models. With our experience and knowledge of the sector, our goal is to have 200 studios by 2025 in the UK alone. We welcome anyone who is keen to be part of that journey and development to get in touch!”

www.bodystreet.us/home/

Breadth of opportunity
Such is the success that many owners have seen with EMS, the market is continuing to expand. More oversees players are looking to delve into the UK market, such as the EMS BodyPOWER franchise from Denmark, and BIONIC, the Swiss EMS franchise, hoping to capitalise on the potential for growth. This is an exciting time for the EMS sector and as the market grows, there's no time like the present to get on board.

*Source Nat West British Franchise Survey

Constantin Hampe
"EMS training is the perfect fitness solution for a boutique studio offering" - Constantin Hampe, Surge Fitness
Mark Holland, Bodystreet
"It’s not just the fact that EMS training works and gets results, but the business model is set up to ensure success" - Mark Holland, Bodystreet

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: www.miha-bodytec.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EMS appeals to a wider variety of people than other training methods
EMS appeals to a wider variety of people than other training methods
Surge has worked to build a friendly community
Surge has worked to build a friendly community
There are currently eight Bodystreet franchises in the UK
There are currently eight Bodystreet franchises in the UK
http://www.leisureopportunities.com/images/imagesX/745107_716840.jpg
Two Businesses tell HCM how Electro Muscle Stimulation (EMS) has enhanced their business and made them stand out in the market. 'You are able to train a huge number of clients throughout the day, offering a scientifically-backed, progressive workout to help reach their goals' says Surge Fitness CEO, Constantin Hampe. BodyStreet's Mark Holland shares Surge's positivity and explains that the combination of EMS and their franchising model are the key to their success.
EMS, Electro Muscle Stimulation, Fitness, Surge Fitness. Body Street,EMS, Electro Muscle Stimulation, Fitness, Surge Fitness. Body Street
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
During lockdown, 40% of all spend on live streamed and pre-recorded workouts went to businesses those individuals had never physically visited
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
Features
Editor's letter
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
Immunity
Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
Features
Supplier showcase
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
Features
Strength
Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
Features
Finance
Change is coming, with consolidation likely in the market – especially in the boutique sector. Nadim Meer advises operators how to position themselves for investment
Features
Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
Features
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Fitness software
Go Do.Fitness: Fitness software
Design consultants
Zynk Design Consultants: Design consultants
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: EMS: ensuring a successful business venture

When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest

Published in Health Club Management 2019 issue 9
EMS sessions are short, allowing studios to train more clients
EMS sessions are short, allowing studios to train more clients

It is known that 80 per cent of all new start-up businesses fail within two years and 55 per cent of all small businesses in the UK don’t grow big enough to hit the VAT threshold. The fitness industry is no different, with countless entrepreneurs searching for a way to break into this extremely crowded market and build a successful brand. Electro Muscle Stimulation (EMS) training is helping many studios find that innovative and stand-out method to help them take off.

This effective product can be a firm foundation of building a great business. We spoke to Constantin Hampe, CEO at Surge Fitness – the first EMS boutique studio in London – and Mark Holland, master franchisor for Bodystreet – the most prolific EMS Global franchise – to understand more about how they grew their respective, successful EMS businesses.

Surge Fitness – Boutique fitness solution
Surge Fitness set up in June 2017, becoming the first EMS boutique studio in London. Since then, it has seen growth and increases in incremental revenue. Based on this success, it is now looking to expand throughout the country with new locations over the coming year.

“EMS training is the perfect fitness solution for a boutique studio offering. Sold in 20-minute sessions, you are able to train a huge number of clients throughout the day, offering a scientifically-backed, progressive workout to help them reach their goals,” says Hampe.

“The key to our success has been through developing a quality-assured service which members value, respect and love. We provide ongoing training for all our staff, ensuring they are up to date with the latest training methods, techniques and education. We only offer EMS at Surge, so we have to be experts in that field, consistently delivering training in line with the highest standards. We also ensure every member feels welcome, providing access to large changing room facilities, complementary towels and beauty products, free water and training kit. We know how limited people are on time, so we make it as easy for them as possible to get in, work hard and enjoy their session in a timely manner.”

"EMS lends itself to a wide demographic – from professionals looking for a time-efficient workout, to mums wanting to tone up and squeeze in a session, as well as older adults hoping to reduce sarcopenia and improve their posture and athletes seeking performance enhancement. EMS has enabled us to open our doors to a huge variety of individuals that other training methods would not allow for. Also key to tapping into this diverse market was our choice of location, which needed to put us in striking distance of all these people at once. Hammersmith has been perfect for that.

"The set up of our studio has also played an important role too. Our venue is open plan, with large glass windows so passers-by and other members can look inside and see each other training. EMS is very unique and most people have no prior knowledge of it, so it often sparks questions from people wanting to know more. This allows us to capitalise on footfall in the area and we make sure to take advantage of this initial intrigue by offering a free first training session. Our retention rates are extremely high, so it clearly works.

"We appreciate there can be an element of intimidation when it comes to any form of fitness, but particularly EMS. That’s why we’ve worked hard to build a community at Surge, whereby members feel comfortable training next to each other, celebrate each other’s successes and help to raise the profile of EMS through word of mouth. We highlight member wins on our social channels, championing them and making them feel valued and proud of their achievements, whilst at the same time showcasing the effectiveness of EMS.

"Such is the success we’ve seen over the past two years, that we're currently in the process of finding new sites to expand further throughout London and the rest of the UK. Each new studio will offer the same luxury experience, on top of the high-quality training service. We want Surge to be associated with quality, making members feel valued no matter the location they walk into.”

Bodystreet – A Franchised model
Global EMS market leaders Bodystreet successfully use franchising to help franchises launch and grow their own business. With financial backing, business support and pre-prepared marketing materials, the brand has so far helped owners to open eight locations in the UK and is on track for 12 by the end of the year.

Mark Holland explains, “At Bodystreet, we’ve proven how successful a franchised model can be. We’ve grown consistently month-on-month, with membership increasing by 25 per cent in January 2019 alone. It’s not just the fact that EMS training works and gets results, but the business model is set up to ensure success. Every potential client that walks through one of our studio doors knows exactly the level of quality they will receive, with a degree of service they can expect.

"In a traditional business set up, it’s inevitable that mistakes will be made in the developmental stages. Franchising comes into its own here as you are following a well walked path, where everything has been done before. The common mistakes of business ownership have been learned; easing your own journey.

"Franchising ensures mutual benefits for both parties – franchisee and franchisor – as each has a vested interest in the studio’s success. You can draw upon each side’s strengths and knowledge. For example, Bodystreet has key target cities we are looking to open a studio in – like Leeds, Exeter, Birmingham and Manchester – and we can use the knowledge of local trainers in these areas to understand the best locations for our target demographic, to set up in. Equally, prospective owners can come to us, looking to feed from our knowledge of setting up a studio; short cutting their own learning process. If they can show a passion for the brand and the desire to bring EMS to their market, we would love to have them on board.

"Once part of the team, we help the studio to write a business plan, find the right members of staff, offer and launch marketing collateral, monitor growth and set benchmarks to ensure success. Our franchisees are able to access bulk discounts on fit out costs, nutrition supplements and consumables at better prices than it would do to set up alone. We make setting up a business manageable and affordable. It’s no wonder over 95 per cent* of all franchises are successful.

“The proof is in the pudding. Bodystreet launched with a single micro-studio in Munich in Germany in 2007 and since then has grown exponentially with membership levels almost double those of standalone models. With our experience and knowledge of the sector, our goal is to have 200 studios by 2025 in the UK alone. We welcome anyone who is keen to be part of that journey and development to get in touch!”

www.bodystreet.us/home/

Breadth of opportunity
Such is the success that many owners have seen with EMS, the market is continuing to expand. More oversees players are looking to delve into the UK market, such as the EMS BodyPOWER franchise from Denmark, and BIONIC, the Swiss EMS franchise, hoping to capitalise on the potential for growth. This is an exciting time for the EMS sector and as the market grows, there's no time like the present to get on board.

*Source Nat West British Franchise Survey

Constantin Hampe
"EMS training is the perfect fitness solution for a boutique studio offering" - Constantin Hampe, Surge Fitness
Mark Holland, Bodystreet
"It’s not just the fact that EMS training works and gets results, but the business model is set up to ensure success" - Mark Holland, Bodystreet

TEL: +44 (0)208 0680780

EMAIL: [email protected]

WEB: www.miha-bodytec.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
EMS appeals to a wider variety of people than other training methods
EMS appeals to a wider variety of people than other training methods
Surge has worked to build a friendly community
Surge has worked to build a friendly community
There are currently eight Bodystreet franchises in the UK
There are currently eight Bodystreet franchises in the UK
http://www.leisureopportunities.com/images/imagesX/745107_716840.jpg
Two Businesses tell HCM how Electro Muscle Stimulation (EMS) has enhanced their business and made them stand out in the market. 'You are able to train a huge number of clients throughout the day, offering a scientifically-backed, progressive workout to help reach their goals' says Surge Fitness CEO, Constantin Hampe. BodyStreet's Mark Holland shares Surge's positivity and explains that the combination of EMS and their franchising model are the key to their success.
EMS, Electro Muscle Stimulation, Fitness, Surge Fitness. Body Street,EMS, Electro Muscle Stimulation, Fitness, Surge Fitness. Body Street
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
Latest News
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
Latest News
The American Council on Exercise (ACE) is urging US Congress to pass a new law ...
Latest News
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has ...
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Fitness software
Go Do.Fitness: Fitness software
Design consultants
Zynk Design Consultants: Design consultants
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Premier Software Solutions
Premier Software Solutions