GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

IHRSA: China intel

A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports

Published in Health Club Management 2021 issue 4
The fitness industry in China is growing rapidly, and the long-term outlook is positive / photo: JR-50/shutterstock
The fitness industry in China is growing rapidly, and the long-term outlook is positive / photo: JR-50/shutterstock
China’s fitness market is becoming more and more attractive to investors both home and abroad

IHRSA recently partnered with ChinaFit to commission an evaluation of the Chinese fitness industry as a benchmark for post-pandemic analysis.

The comprehensive study – The 2019-2020 China Health and Fitness Market White Paper – focuses on market size data from the top 18 cities in China, including Shanghai, Beijing, Shenzhen, Guangzhou, Shenyang, Tianjin, Jinan, Qingdao, Hangzhou, Suzhou, Nanjing, Chongqing, Chengdu, Wuhan, Changsha, Xi’an, Zhengzhou and Kunming.

Overall, these cities had a total of 8.8 million members and 27,600 health and fitness clubs in 2019, generating US$4.9 billion in revenue (33.7 billion RMB).

Only about 3.8 per cent of these gyms were managed by one of the top ten industry brands, according to the report, showing that the industry has a low concentration ratio, and has yet to establish strong leading brands in the region.

China’s member penetration rate in the 18 cities studied reached between 3-6 per cent in 2019. The gap with developed Asian markets (~10 per cent penetration rate in Japan and Korea) is gradually narrowing, and there is still considerable room for improvement compared with penetration rates of 10-20 per cent in Europe and North America, according to Deloitte.

“The report is a valuable resource for industry stakeholders across the globe,” says Melissa Rodriguez, senior research manager at IHRSA. “The in-depth analysis of the unique fitness landscape in China provides club operators, suppliers, and investors with the intel needed to evaluate development and expansion opportunities.”

Overall, the report shows an industry that is rapidly growing and, despite the pandemic, a positive long-term outlook.

“China’s fitness market is becoming more and more attractive to investors both at home and abroad,” said Alan MacCharles, Deloitte China commercial strategy and research partner. “In order to deep dive into the Chinese fitness industry and understand the market dynamics and future trends, we are honoured to be commissioned to conduct research and analysis on the Chinese fitness industry and to author this report.”

Key takeaways
The report includes a section detailing COVID-19’s impact on the Chinese fitness industry and lessons learned from the pandemic. Key takeaways include:

• With the domestic pandemic being brought under control, over 90 per cent of gyms and fitness studios have been gradually reopened.

• Traffic remains at 70-80 per cent of pre-pandemic levels.

• The full recovery of the industry remains uncertain, depending on the control of further outbreaks.

• From a long-term perspective, the pandemic has increased people’s awareness of health and fitness on a national scale.

• The fitness industry, as a core sector of the health industry, will continue to grow and diversify – the long-term outlook is positive.

• The pandemic has accelerated the digitisation of the fitness industry and as gym operators roll out online content and services to maintain and expand customer relationships, consumers are becoming more familiar with home fitness and online fitness.

• In recent years, the industry standardisation level has continuously improved as the market adjusts itself. The Matthew effect has gradually emerged, and the decentralised market is transforming to a relatively concentrated market. COVID-19 has accelerated industry reshuffling.

• After the epidemic, fitness brands will focus on improving in these five areas: business model, store expansion, product and service offerings, maintaining members, and online operation.

Kirsten Walsh is associate publisher at IHRSA Download the report: www.ihrsa.org/publications Key contact: Adrian Xu, Deloitte China at [email protected]

https://www.leisureopportunities.co.uk/images/2021/704257_310090.jpg
A new report by Deloitte analyses the growth of the Chinese fitness industry and its outlook. Kristen Walsh takes a closer look...
HCM magazine
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM magazine
HCM People

Ben Alderton

Founder, Solo 60
We see a world where every major city has access to Solo 60
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM Magazine
Profile
When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
HCM Magazine
Research
Physical activity gives structure and meaning to people’s lives, according to new research
HCM Magazine
Supplier showcase
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Opinion
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Latest News
Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is ...
Latest News
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of ...
Latest News
The number of active memberships across European health clubs fell by roughly 10 million – ...
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Management software
fibodo Limited: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

IHRSA: China intel

A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports

Published in Health Club Management 2021 issue 4
The fitness industry in China is growing rapidly, and the long-term outlook is positive / photo: JR-50/shutterstock
The fitness industry in China is growing rapidly, and the long-term outlook is positive / photo: JR-50/shutterstock
China’s fitness market is becoming more and more attractive to investors both home and abroad

IHRSA recently partnered with ChinaFit to commission an evaluation of the Chinese fitness industry as a benchmark for post-pandemic analysis.

The comprehensive study – The 2019-2020 China Health and Fitness Market White Paper – focuses on market size data from the top 18 cities in China, including Shanghai, Beijing, Shenzhen, Guangzhou, Shenyang, Tianjin, Jinan, Qingdao, Hangzhou, Suzhou, Nanjing, Chongqing, Chengdu, Wuhan, Changsha, Xi’an, Zhengzhou and Kunming.

Overall, these cities had a total of 8.8 million members and 27,600 health and fitness clubs in 2019, generating US$4.9 billion in revenue (33.7 billion RMB).

Only about 3.8 per cent of these gyms were managed by one of the top ten industry brands, according to the report, showing that the industry has a low concentration ratio, and has yet to establish strong leading brands in the region.

China’s member penetration rate in the 18 cities studied reached between 3-6 per cent in 2019. The gap with developed Asian markets (~10 per cent penetration rate in Japan and Korea) is gradually narrowing, and there is still considerable room for improvement compared with penetration rates of 10-20 per cent in Europe and North America, according to Deloitte.

“The report is a valuable resource for industry stakeholders across the globe,” says Melissa Rodriguez, senior research manager at IHRSA. “The in-depth analysis of the unique fitness landscape in China provides club operators, suppliers, and investors with the intel needed to evaluate development and expansion opportunities.”

Overall, the report shows an industry that is rapidly growing and, despite the pandemic, a positive long-term outlook.

“China’s fitness market is becoming more and more attractive to investors both at home and abroad,” said Alan MacCharles, Deloitte China commercial strategy and research partner. “In order to deep dive into the Chinese fitness industry and understand the market dynamics and future trends, we are honoured to be commissioned to conduct research and analysis on the Chinese fitness industry and to author this report.”

Key takeaways
The report includes a section detailing COVID-19’s impact on the Chinese fitness industry and lessons learned from the pandemic. Key takeaways include:

• With the domestic pandemic being brought under control, over 90 per cent of gyms and fitness studios have been gradually reopened.

• Traffic remains at 70-80 per cent of pre-pandemic levels.

• The full recovery of the industry remains uncertain, depending on the control of further outbreaks.

• From a long-term perspective, the pandemic has increased people’s awareness of health and fitness on a national scale.

• The fitness industry, as a core sector of the health industry, will continue to grow and diversify – the long-term outlook is positive.

• The pandemic has accelerated the digitisation of the fitness industry and as gym operators roll out online content and services to maintain and expand customer relationships, consumers are becoming more familiar with home fitness and online fitness.

• In recent years, the industry standardisation level has continuously improved as the market adjusts itself. The Matthew effect has gradually emerged, and the decentralised market is transforming to a relatively concentrated market. COVID-19 has accelerated industry reshuffling.

• After the epidemic, fitness brands will focus on improving in these five areas: business model, store expansion, product and service offerings, maintaining members, and online operation.

Kirsten Walsh is associate publisher at IHRSA Download the report: www.ihrsa.org/publications Key contact: Adrian Xu, Deloitte China at [email protected]

https://www.leisureopportunities.co.uk/images/2021/704257_310090.jpg
A new report by Deloitte analyses the growth of the Chinese fitness industry and its outlook. Kristen Walsh takes a closer look...
Latest News
Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is ...
Latest News
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of ...
Latest News
The number of active memberships across European health clubs fell by roughly 10 million – ...
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Management software
fibodo Limited: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition