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Ineos Hygienics
Ineos Hygienics
Ineos Hygienics
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Hussle: Come out of lockdown fighting fit

Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly

Published in Health Club Management 2021 issue 3
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club

The biggest challenge facing UK operators is getting members back after lockdown.

While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.

Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.

With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.

Partnership working
Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.

“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.

“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.

“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.

Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.

New for 2021
The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.

“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.

“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”

More: www.hussle.com/list-my-gym

Photo: Charing cross sports club

"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM, Charing Cross Sports Club

/ PHOTO: Charing Cross Sports Club
/ PHOTO: Charing Cross Sports Club
https://www.leisureopportunities.co.uk/images/2021/537404_86067.jpg
Hussle’s announces the launch of its new Membership Conversion Service
HCM magazine
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Interview
It’s a beautiful vision but there’s a lot of hard work ahead
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
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Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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Policy
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
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Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
HCM Magazine
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Featured supplier news
Featured supplier news: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier news: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
Service Sport: Uniforms
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Hussle: Come out of lockdown fighting fit

Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly

Published in Health Club Management 2021 issue 3
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club

The biggest challenge facing UK operators is getting members back after lockdown.

While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.

Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.

With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.

Partnership working
Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.

“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.

“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.

“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.

Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.

New for 2021
The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.

“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.

“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”

More: www.hussle.com/list-my-gym

Photo: Charing cross sports club

"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM, Charing Cross Sports Club

/ PHOTO: Charing Cross Sports Club
/ PHOTO: Charing Cross Sports Club
https://www.leisureopportunities.co.uk/images/2021/537404_86067.jpg
Hussle’s announces the launch of its new Membership Conversion Service
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Featured supplier news
Featured supplier news: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier news: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
Service Sport: Uniforms
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Ineos Hygienics
Ineos Hygienics