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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
HCM magazine
HCM People

Ben Alderton

Founder, Solo 60
We see a world where every major city has access to Solo 60
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Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
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Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
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Strength
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
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Supplier showcase
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
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Profile
Kath Hudson talks to the thought-leader and trailblazer
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Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
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Insight
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
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Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
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Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Latest News
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Build back fairer

The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 5
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
We have the opportunity to ‘build back fairer’ / photo: shutterstock/halfpoint
New research by Nuffield Health found people in lower income groups face higher barriers to exercise

As the industry steps up to the task of rebuilding and adapting to post-lockdown realities, many are asking how we can learn, re-set and work towards a better future than the one we were originally destined for – in the days before anyone had even heard of COVID-19.

Significant parts of the sector are off and flying, with consumers flocking back to gyms, studios and health clubs and new investment coming into the market, which is fantastic news, however, the pandemic has exacerbated levels of social inequality and so it’s clear these benefits are not being universally enjoyed.

Too many people are still barred from staying active and new research by healthcare charity and health club operator, Nuffield Health – The Nuffield Health Healthier Nation Index – found people in lower-income groups face higher barriers to exercise.

Although cost was a factor, they were also more likely to say they were embarrassed, didn’t know where to start when it came to getting active, struggled with motivation, or didn’t have time.

People in the lowest income groups also scored at the bottom of the scale when reporting the status of their health, with 20 per cent on the bottom score compared with 11.5 per cent in higher-income groups.

Enabling opportunity for the less well off has traditionally fallen to the public sector rather than the private, but this clear-cut divide is increasingly blurry and today it’s just as likely that public sector offerings will be beyond the pocket of people in less well off social groups, while low-cost commercial offerings or those provided by voluntary organisations may actually be more accessible.

In this issue we’ve invited thought leader Martyn Allison (page 78), to share his views on how the public and trusts sectors can respond to the call for better and fairer access to both facilities and opportunities.

He highlights the fact that in 2019, ‘cost-recovery’ for the UK’s leisure centres stood at 107 per cent – up from 91 per cent in 2014 – meaning 62 per cent of facilities had moved to a position of making a ‘surplus’.

The flipside, however, was that use by people in the bottom two socio-economic groups fell from 62 per cent in 2014 to only 39 per cent in 2019. Effectively, austerity and changing models of provision have shut down options for many of those who need them most and made them more vulnerable to COVID-19 as a result.

So as we rebuild, there’s an opportunity for everyone working in the sector to find ways to welcome people from across our communities into our facilities – in a way that works for them – so the new world we build as we recover from the pandemic is more equal and we not only build back better, we ‘build back fairer’ as well.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/436777_630955.jpg
As we rebuild, there's an opportunity to find ways to welcome all communities into our facilities, says HCM editor Liz Terry
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
Latest News
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the ...
Latest News
The government needs to urgently set out its plans to support physical activity and fitness ...
Latest News
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following ...
Latest News
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, ...
Latest News
A £30m luxury leisure development scheme which has been more than a decade in the ...
Latest News
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The ...
Latest News
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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