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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
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Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
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Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
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Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
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Find ways to come together and flourish. Even when you’re a group of competitors, you can make it work for everyone when you all listen with respect
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Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
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HCM letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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The team manager of Mahindra Racing talks to Kate Cracknell about creating a new corporate culture in a competitive world – one that places employee wellbeing first
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Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
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How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
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Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Featured supplier news
Featured supplier: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Work Out to Help Out

There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 1
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
Time to get back to exercise and get fit to fight COVID / photo: Eldar Nurkovic
New research from Public Health England shows that more than 70 per cent of adults want to get healthier in 2021

Losing new year trade as a result of lockdown is a hard blow for the industry and we’re backing ukactive in fighting for sector-specific support, such as VAT relief, to help through this challenging time.

As part of our contribution to this lobbying, HCM has launched a Parliamentary Petition, calling on the UK government to fund a Work Out to Help Out scheme to relaunch the sector when lockdown ends. We’re also calling for gyms to reopen in the first wave, to avoid a repetition of the ‘pubs before gyms’ debacle of 2020.

We hope you’ll sign the petition and urge your members to do the same, so we can show the strength of support for the sector. You can find it at www.HCMmag.com/petition.

Work Out to Help Out would act as a reboot of the traditional new year membership surge, incentivising people to join a gym, club or leisure centre to get fit.

New research from Public Health England shows that 70 per cent of adults ‘want to get healthier’ in 2021, indicating that the scheme would be pushing on an open door.

Operators rely on the new year sign-ups, with up to 30 per cent of new members joining during this period and if we’re unable to claw back this business, it will weaken the sector and reduce exercise options for consumers.

With government support and awareness-raising, we believe Work Out To Help Out would be a turning point for the health of the nation and would set us on the path to recovery after a winter of enforced sedentary behaviour and declining vitality and mental health.

Last year, the government backed the Eat Out to Help Out scheme and spent £.5bn of public money picking up a proportion of people’s restaurant and bar tabs.

We believe the health and fitness sector is equally deserving of support and that using government money to fatten everyone up was not the wisest move, in the middle of a pandemic driven by a virus which preys on people with excess body fat.

We hope this year, the government will back gyms, so we can support people to get fit to fight COVID.

There’s never been a more important time to (re)make the case for putting prevention at the heart of policymaking, as there are daily reminders we’ve lost our way when it comes to health strategy. A study by the University of Cambridge has identified 689 failed policies over a 30 year period in the fight to address the obesity crisis, for example.

We’re trying to vaccinate our way out of this crisis while denying people access to health-giving activity, rather than broadening the approach to utilise the power of prevention.

We must reboot our policies with a focus on helping people to be more healthy, reopening regulated, COVID-secure wellness environments such as gyms and spas and educating people – especially children – in self-care, so we are better-placed to win this battle and the battles to come.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/983979_371752.jpg
The pandemic has shown the need for us to embrace prevention in all areas of life
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Featured supplier news
Featured supplier: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Precor UK
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