GET HCM
magazine
Sign up for the free digital edition of HCM magazine and the free weekly HCM ezine
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Cryotherapy: Frozen

Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice

Published in Health Club Management 2019 issue 10
 / SHUTTERSTOCK / JACOB LUND
/ SHUTTERSTOCK / JACOB LUND
Health club: KXU
Where? London
Supplier Zimmer

How long have you been offering cryotherapy?
Two years.

How do you encourage members to try it?
We offer one-off cryo sessions and courses but we also plan cryotherapy into the fitness programmes we create for clients. This can include pre-cooling, post-cooling or, in some cases, both.

Most of our bookings come from us consulting our clients on their aims and history and devising a fitness regime that includes cryo. In this way they know cryo is a serious therapy that can help them achieve their goals better. When it works and they see the results, they really appreciate how important cryotherapy and recovery and preparation are.

How has it been received by members?
Extremely well – we have a 100 per cent return rate.

We’ve seen popularity and demand for cryotherapy grow since we first installed the unit.

We have had multiple success stories from clients who have experienced the benefits of cryotherapy during their fitness journey. Pain and delayed onset muscle soreness is reduced, flexibility increased and stamina and recovery significantly improved. It’s a clever therapy that adapts to clients’ needs, and we find if we consult clients on what they want to achieve and plot cryotherapy at the right points, the results are impressive.

What advice would you give to operators considering offering cryotherapy?
We consult and educate our members throughout their journey. In that way we manage their use of cryotherapy and we’ve seen our uptake of cryo rising as a result.

If we were just to offer cryo as an isolated, standalone therapy, we would get some uptake, but the traction is far greater when it’s integrated into a fully expanded and considered wellness plan.

I also think it’s important that all staff are as positive and energised about cryo as possible and for this reason we’ve made the therapy available to all our staff members. We make sure they’re educated in its benefits and use, so they understand it thoroughly and can talk to clients about it.

KXU integrates cryotherapy into personalised fitness programmes for members
Health club Le Chalet Cryo
Where? London
Supplier Mecotec

How long have you been offering cryotherapy?
Just two months.

How do you encourage your members to try cryotherapy?
We get a lot of walk-ins who are unfamiliar with the benefits of cold therapy. We introduce them to the treatment and explain the range of benefits and what they should expect. We also assess what they need, to find the best plan for them.

How has it been received by members?
Excellently. We are located in an area where people work long, exhausting hours and don’t always have the time for self care. Our clients can be in and out of a cryotherapy session within 15 minutes and then attend their meetings feeling re-energised and clear minded.

Our customers have reported experiencing improved sleep quality after just the first session. Those who train a lot have also reported having a much faster recovery and say that cryotherapy delays the onset of muscle soreness.

What advice would you give to operators considering offering cryotherapy?
Ensure your staff are well educated on cryotherapy and its benefits and that they know enough to be able to cater for every type of customer’s needs.

Le Chalet Cryo is introducing people to the benefits of cryotherapy
Health club °CRYO Health Dubai
Where? Dubai
Supplier °CRYO Science
A cryotherapy offering in Dubai’s desert climate has proved very popular

How long have you been offering cryotherapy?
We’ve been offering °CRYO Science equipment for two years.

How has it been received by members?
Our clients love the °CRYO Arctic machine and it is our top selling treatment. Ever since we got the machine we have seen an increased retention rate. Clients are very happy with the results as it provides a private and cosy experience, which looks and feels premium while delivering excellent results.

How do you encourage members to try cryotherapy?
Setting up a business in any country comes with its challenges. But we have experienced several advantages because treatments like cryotherapy were completely brand new to the region in 2013. The idea of freezing people in the desert was just a cool concept straight off the bat. However, this also meant heavily investing in awareness campaigns through marketing and PR for the first two years. Even today, we are consistently working on educating the masses about the various benefits and usability of cryotherapy in the modern healthcare industry.

What advice would you give to operators considering offering cryotherapy?
We would advise they invest in educating their clients about what cryotherapy is – explain the various benefits and focus on how it can impact their lives. Also have influencers who can vouch for the treatment and speak to clients on a human level.

From a service provider perspective, it’s important to invest in the safest and latest cryogenic equipment. Don’t penny pinch with equipment because you will ultimately lose your clients due to a bad experience, faulty machine or worse.


Health club: CryoLabs
Where? Dorset, UK
Supplier CryoAction

How long have you been offering cryotherapy?
18 months

How has it been received by members?
Very enthusiastically – all customers and members absolutely love it. Feedback has been extremely positive from customers, as we see in the reviews posted to our Facebook page.

What advice would you give to operators considering offering cryotherapy?
First, determine if you are aiming to target the spa market or the professional/clinical market and then choose your chamber accordingly. Speak to other operators to check whether or not manufacturers’ claims as to operating temperatures are true rather than ‘optimistic’ and find out whether proper maintenance and servicing are available at short notice if anything goes wrong.

Cryolabs advises determining your market before choosing a chamber
Want to offer cryotherapy?
Elena Lapetra, director of Stronger Studios shares her tips on getting started with cryotherapy and the main factors to consider
Elena Lapetra

OPERATIONS
Start with a split timetable of available slots and grow it to include walk-in customers. Time the slots around other behaviours and demographics, for example, before work and around noon, office workers will be searching for brain fog relief and after a high intensity exercise class, people will want to optimise their recovery.

Choose your demographics, choose their benefit driver and create your timetable and messaging around it.

CHOOSING YOUR UNIT
Experts say anything above -100 degrees Celsius does not give a cryogenic effect, so ensure your chamber can offer sessions below this level. Equally as important is the way air circulates inside the chamber. Ensure the one you choose doesn’t let the air concentrate in the space from the waist down.

You’ll also need to consider whether the cryotherapy chamber can be programmed to automatically turn on in the morning, whether it needs any drying time or down time each day and how long it will take to reach the optimal temperature – all of these factors will impact your operations.

HEALTH AND SAFETY
Not all chambers get approval for insurance coverage; so ask that question early on in the process. Also make sure your service cover supports you not only for remote support and login for quick fixes, but also for on-site support with a good response time.

DOWN TO BUSINESS
It’s best practice for clubs to work with their cryo partners to design ROI guidelines and a longer-term business plan. Successful business models would expect to return their investment in around 12 months.

OTHER CONSIDERATIONS
When it comes to cryotherapy, the list of claimed benefits can be split into physical performance and mental performance. The most-cited are reduction of recovery time and pain management.

However, cryotherapy is not magic! Doing it once is unlikely to yield results, therefore, make sure your first-timer sessions are a great experience, but are also educational, taking your business beyond just an Instagram post.

http://www.leisureopportunities.com/images/imagesX/575915_706343.jpg
Cryotherapy is taking off, with many people attracted by a raft of cited benefits. Cryo operators offer their advice...
KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios,KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Technogym: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

Cryotherapy: Frozen

Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice

Published in Health Club Management 2019 issue 10
 / SHUTTERSTOCK / JACOB LUND
/ SHUTTERSTOCK / JACOB LUND
Health club: KXU
Where? London
Supplier Zimmer

How long have you been offering cryotherapy?
Two years.

How do you encourage members to try it?
We offer one-off cryo sessions and courses but we also plan cryotherapy into the fitness programmes we create for clients. This can include pre-cooling, post-cooling or, in some cases, both.

Most of our bookings come from us consulting our clients on their aims and history and devising a fitness regime that includes cryo. In this way they know cryo is a serious therapy that can help them achieve their goals better. When it works and they see the results, they really appreciate how important cryotherapy and recovery and preparation are.

How has it been received by members?
Extremely well – we have a 100 per cent return rate.

We’ve seen popularity and demand for cryotherapy grow since we first installed the unit.

We have had multiple success stories from clients who have experienced the benefits of cryotherapy during their fitness journey. Pain and delayed onset muscle soreness is reduced, flexibility increased and stamina and recovery significantly improved. It’s a clever therapy that adapts to clients’ needs, and we find if we consult clients on what they want to achieve and plot cryotherapy at the right points, the results are impressive.

What advice would you give to operators considering offering cryotherapy?
We consult and educate our members throughout their journey. In that way we manage their use of cryotherapy and we’ve seen our uptake of cryo rising as a result.

If we were just to offer cryo as an isolated, standalone therapy, we would get some uptake, but the traction is far greater when it’s integrated into a fully expanded and considered wellness plan.

I also think it’s important that all staff are as positive and energised about cryo as possible and for this reason we’ve made the therapy available to all our staff members. We make sure they’re educated in its benefits and use, so they understand it thoroughly and can talk to clients about it.

KXU integrates cryotherapy into personalised fitness programmes for members
Health club Le Chalet Cryo
Where? London
Supplier Mecotec

How long have you been offering cryotherapy?
Just two months.

How do you encourage your members to try cryotherapy?
We get a lot of walk-ins who are unfamiliar with the benefits of cold therapy. We introduce them to the treatment and explain the range of benefits and what they should expect. We also assess what they need, to find the best plan for them.

How has it been received by members?
Excellently. We are located in an area where people work long, exhausting hours and don’t always have the time for self care. Our clients can be in and out of a cryotherapy session within 15 minutes and then attend their meetings feeling re-energised and clear minded.

Our customers have reported experiencing improved sleep quality after just the first session. Those who train a lot have also reported having a much faster recovery and say that cryotherapy delays the onset of muscle soreness.

What advice would you give to operators considering offering cryotherapy?
Ensure your staff are well educated on cryotherapy and its benefits and that they know enough to be able to cater for every type of customer’s needs.

Le Chalet Cryo is introducing people to the benefits of cryotherapy
Health club °CRYO Health Dubai
Where? Dubai
Supplier °CRYO Science
A cryotherapy offering in Dubai’s desert climate has proved very popular

How long have you been offering cryotherapy?
We’ve been offering °CRYO Science equipment for two years.

How has it been received by members?
Our clients love the °CRYO Arctic machine and it is our top selling treatment. Ever since we got the machine we have seen an increased retention rate. Clients are very happy with the results as it provides a private and cosy experience, which looks and feels premium while delivering excellent results.

How do you encourage members to try cryotherapy?
Setting up a business in any country comes with its challenges. But we have experienced several advantages because treatments like cryotherapy were completely brand new to the region in 2013. The idea of freezing people in the desert was just a cool concept straight off the bat. However, this also meant heavily investing in awareness campaigns through marketing and PR for the first two years. Even today, we are consistently working on educating the masses about the various benefits and usability of cryotherapy in the modern healthcare industry.

What advice would you give to operators considering offering cryotherapy?
We would advise they invest in educating their clients about what cryotherapy is – explain the various benefits and focus on how it can impact their lives. Also have influencers who can vouch for the treatment and speak to clients on a human level.

From a service provider perspective, it’s important to invest in the safest and latest cryogenic equipment. Don’t penny pinch with equipment because you will ultimately lose your clients due to a bad experience, faulty machine or worse.


Health club: CryoLabs
Where? Dorset, UK
Supplier CryoAction

How long have you been offering cryotherapy?
18 months

How has it been received by members?
Very enthusiastically – all customers and members absolutely love it. Feedback has been extremely positive from customers, as we see in the reviews posted to our Facebook page.

What advice would you give to operators considering offering cryotherapy?
First, determine if you are aiming to target the spa market or the professional/clinical market and then choose your chamber accordingly. Speak to other operators to check whether or not manufacturers’ claims as to operating temperatures are true rather than ‘optimistic’ and find out whether proper maintenance and servicing are available at short notice if anything goes wrong.

Cryolabs advises determining your market before choosing a chamber
Want to offer cryotherapy?
Elena Lapetra, director of Stronger Studios shares her tips on getting started with cryotherapy and the main factors to consider
Elena Lapetra

OPERATIONS
Start with a split timetable of available slots and grow it to include walk-in customers. Time the slots around other behaviours and demographics, for example, before work and around noon, office workers will be searching for brain fog relief and after a high intensity exercise class, people will want to optimise their recovery.

Choose your demographics, choose their benefit driver and create your timetable and messaging around it.

CHOOSING YOUR UNIT
Experts say anything above -100 degrees Celsius does not give a cryogenic effect, so ensure your chamber can offer sessions below this level. Equally as important is the way air circulates inside the chamber. Ensure the one you choose doesn’t let the air concentrate in the space from the waist down.

You’ll also need to consider whether the cryotherapy chamber can be programmed to automatically turn on in the morning, whether it needs any drying time or down time each day and how long it will take to reach the optimal temperature – all of these factors will impact your operations.

HEALTH AND SAFETY
Not all chambers get approval for insurance coverage; so ask that question early on in the process. Also make sure your service cover supports you not only for remote support and login for quick fixes, but also for on-site support with a good response time.

DOWN TO BUSINESS
It’s best practice for clubs to work with their cryo partners to design ROI guidelines and a longer-term business plan. Successful business models would expect to return their investment in around 12 months.

OTHER CONSIDERATIONS
When it comes to cryotherapy, the list of claimed benefits can be split into physical performance and mental performance. The most-cited are reduction of recovery time and pain management.

However, cryotherapy is not magic! Doing it once is unlikely to yield results, therefore, make sure your first-timer sessions are a great experience, but are also educational, taking your business beyond just an Instagram post.

http://www.leisureopportunities.com/images/imagesX/575915_706343.jpg
Cryotherapy is taking off, with many people attracted by a raft of cited benefits. Cryo operators offer their advice...
KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios,KXU, Zimmer, Le Chalet Cryo, Mecotec, Cryo Health Dubai, Cryo Science, CryoLabs, CryoAction, Elena Lapetra, Stronger Studios
Latest News
Technogym has announced the launch of live and on-demand classes. The new content will be ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Technogym: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Locking solutions
Monster Padlocks: Locking solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym