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Health Club Management

Health Club Management

features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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features

Supplier showcase: Corporate fitness - Capitalising on a broader national reach

DW Fitness First and Gympass have extended their partnership to attract more corporate customers

Published in Health Club Management 2020 issue 3
Gympass and DW Fitness First have signed a national deal
Gympass and DW Fitness First have signed a national deal

In August 2017, three DW Fitness First sites were added to the Gympass platform as part of a pilot project designed to increase the clubs’ reach among corporate customers.

After an initial trial period, during which over 80 per cent of those attending DW Fitness First sites through the Gympass platform were new to the facility, DW Fitness First showed no hesitation in extending the partnership to include 88 clubs across the UK.

Such was the success of this rollout, that the final few clubs in the network have now been added to the Gympass platform – totalling 117 sites available to Gympass members across the country.

The second largest operator of gyms in the UK, DW Fitness First is positioned across major cities and retail parks.

With a strong focus on driving incremental users to the sites, and a particular emphasis on capturing opportunities outside London, Gympass has increased DW Fitness First’s exposure and awareness among local businesses, bringing in those who live or work in close proximity to the clubs.

“Since offering our sites to Gympass members, it’s been great to see such an increased footfall to our sites across the UK. It’s been especially encouraging to know that 80 per cent of those people are in fact new to DW Fitness First,” says its managing director, Scott Best. “Our mission statement is to support all people to be active and the partnership with Gympass has enabled us to get closer to this goal. With the full estate now available to the Gympass network, we’re looking forward to building on the success we’ve seen so far.”

Partnershp working
The partnership with DW Fitness First is unique for Gympass, due to having 70 retail stores, as well as physical gyms. This means the business is perfectly placed to provide everyone from the serious athlete to those just looking to move a bit more, with the products, environment and encouragement they need to be active.

The partnership with Gympass has also enabled DW Fitness First to promote its retail offering to a new audience by utilising the reach of the Gympass platform. This, in turn, provides added value to Gympass members.

“Our mission is entirely aligned with DW Fitness First’s,” says Eamon Lloyd, head of partnerships at Gympass. “This has created a great foundation for our partnership and, since working together, we’ve been able to move even closer to defeating inactivity, by breaking down barriers to make exercise more accessible.

“As the second largest operator in the UK, the national reach of DW Fitness First has had real benefits for our corporate partners, who typically have multiple offices across the UK,” says Lloyd. “Whether employees are based in Manchester or Bristol, they’re able to access a site close to them. Together we provide a truly inclusive offer for corporate partners and their workforces.”

One in four adults in England gets less than half an hour of exercise a week. The Gympass/DW Fitness First partnership seeks to improve this, driving their joint mission to defeat inactivity.

To find out more, visit: hs.gympass.com/uk/become-a-partner

Eamon Lloyd, Gympass
"We’ve been able to move even closer to supporting all people to be active, breaking down barriers to make physical activity more accessible" - Eamon Lloyd, Gympass
http://www.leisureopportunities.com/images/2020/755578_68844.jpg
Eamon Lloyd of Gympass tells us about extending their partnership with DW Fitness First to attract more corporate customers
Eamon Lloyd, Gympass,DW Fitness First, Gympass,
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The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free ...
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PureGym has become the latest fitness operator to deploy a digital offering in a bid ...
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A new report has revealed the likely timescales and shape of the UK fitness market's ...
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There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
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Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
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HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
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Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Technogym: Exercise equipment
Fitness equipment
TRX Training: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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