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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Funxtion unveils new Portal

Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef

Published in Health Club Management 2022 issue 3

Funxtion is enhancing its platform with an emphasis on making it easier for brands to attract and retain members using customer-generated data and content.

The pandemic has accelerated the need for operators to understand the needs and wishes of customers across all channels in order to provide real added value. Despite operators working hard to create enough content to satisfy their customers, they’re still missing the data and insights to deliver a personalised service that reflects their members’ unique preferences and interests.

Data-driven content
Funxtion’s new direction will make use of the full potential of smart data to help operators compete against challenging fitness competition online.

All Funxtion, third party and client-created content that’s uploaded to the platform will be combined into one structure and measured in the same way, regardless of whether it’s an on-demand class, workout, training plan, or single exercise.

This will unlock the potential for operators to access a wealth of data they can use to determine what content matches their customer demands and what will increase the chances of their members returning.

In light of constantly changing customer demands, Funxtion’s vision is to open up the potential for predictive modelling that helps operators quickly react to what their customers are going to request and in what quantities. To facilitate this, Funxtion will focus on allowing operators to combine on-demand classes and workouts to create specific training plans, as well as uploading and creating other user-driven materials, such as new member onboarding programmes.

Easy integration
Funxtion’s enhanced platform allows operators to access and play data-driven content via an enhanced API that supports SDK, mobile, web and in-club applications. This pivot amplifies Funxtion’s 360º vision by facilitating intelligent content across all platforms, opening up the opportunity for existing partners in the fitness industry and new markets that need smart content.

More: www.funxtion.com

"Smart content is the future of fitness, with the potential to impact exercisers in the same way that targeted ads revolutionised the online advertising industry" – Ernst de Neef, CEO

The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The Portal 
enables operators to access a wealth of data
The Portal enables operators to access a wealth of data
https://www.leisureopportunities.co.uk/images/2022/738359_315277.jpg
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
HCM magazine
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
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After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
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Teenage girls are not voluntarily leaving activity, they’re being pushed out as a consequence of deep-rooted gender stereotypes
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Simple therapeutic massage techniques are guided by the physiotherapist experts from the Joint Dynamics physiotherapy clinic in Hong Kong
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Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
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Everyone's talking about
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
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Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM People
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
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HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
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Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
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Latest News
Virgin Active and Myrtha Wellness have joined forces to open a health club and wellness ...
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Featured supplier news
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Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
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Video Gallery
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Company profiles
Company profile: Life Fitness
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GANTNER optimizes and simplifies the organisation of fitness clubs....
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Salt therapy products
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Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Sponsored: Funxtion unveils new Portal

Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef

Published in Health Club Management 2022 issue 3

Funxtion is enhancing its platform with an emphasis on making it easier for brands to attract and retain members using customer-generated data and content.

The pandemic has accelerated the need for operators to understand the needs and wishes of customers across all channels in order to provide real added value. Despite operators working hard to create enough content to satisfy their customers, they’re still missing the data and insights to deliver a personalised service that reflects their members’ unique preferences and interests.

Data-driven content
Funxtion’s new direction will make use of the full potential of smart data to help operators compete against challenging fitness competition online.

All Funxtion, third party and client-created content that’s uploaded to the platform will be combined into one structure and measured in the same way, regardless of whether it’s an on-demand class, workout, training plan, or single exercise.

This will unlock the potential for operators to access a wealth of data they can use to determine what content matches their customer demands and what will increase the chances of their members returning.

In light of constantly changing customer demands, Funxtion’s vision is to open up the potential for predictive modelling that helps operators quickly react to what their customers are going to request and in what quantities. To facilitate this, Funxtion will focus on allowing operators to combine on-demand classes and workouts to create specific training plans, as well as uploading and creating other user-driven materials, such as new member onboarding programmes.

Easy integration
Funxtion’s enhanced platform allows operators to access and play data-driven content via an enhanced API that supports SDK, mobile, web and in-club applications. This pivot amplifies Funxtion’s 360º vision by facilitating intelligent content across all platforms, opening up the opportunity for existing partners in the fitness industry and new markets that need smart content.

More: www.funxtion.com

"Smart content is the future of fitness, with the potential to impact exercisers in the same way that targeted ads revolutionised the online advertising industry" – Ernst de Neef, CEO

The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The new Funxtion system gives high level consumer insights / PHOTO: Jacob Lund/shutterstock
The Portal 
enables operators to access a wealth of data
The Portal enables operators to access a wealth of data
https://www.leisureopportunities.co.uk/images/2022/738359_315277.jpg
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
Latest News
Virgin Active and Myrtha Wellness have joined forces to open a health club and wellness ...
Latest News
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, ...
Latest News
F45 has launched a corporate partnership programme which will enable businesses to open an F45 ...
Latest News
A two-year research project will look to find ways to transform the UK's physical activity ...
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: GANTNER
GANTNER optimizes and simplifies the organisation of fitness clubs....
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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