GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Ledsnaps Ltd
Ledsnaps Ltd
Ledsnaps Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Speedflex: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM magazine
The new Gold’s Gym is the greenest gym in the world. It’s CO2 neutral and received a Platinum LEED Certification
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Editor's letter
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM Magazine
Specifier
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Speedflex: Thriving together

Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex

Published in Health Club Management 2020 issue 6
Studios are welcoming for all age groups, while the concept is non-DOMS
Studios are welcoming for all age groups, while the concept is non-DOMS

Leading HIIT training specialist Speedflex is working with Everyone Active to create the ultimate group fitness experience.

The concept, FORTIS Powered by Speedflex, takes place in stunning new boutique studios, specially created within Everyone Active centres.

These offer Speedflex’s famous, ‘HIIT without the hurt’, a high-energy group workout in a boutique setting, which leaves participants free of next-day-DOMS.

The concept
Everyone Active wanted something to elevate the member experience and the partners began discussions in July 2019, entering into a joint venture to create an experience which takes Speedflex to the next level.

It was agreed an exclusive brand would be developed, with Everyone Active creating the look and feel and Speedflex bringing its experience in programming, training and equipment.

“We wanted to create something different for customers,” says Duncan Jefford, regional director for Everyone Active. “Speedflex is unique and the programming, combined with the look and feel of the studios, is different from anything else in the market.

“Because it’s non-DOMS exercise, customers won’t feel muscle soreness the next day, despite having done an intense 30-minute workout. The beauty of it is, you could take a class seven days a week.”

The studios
As Everyone Active has such a wide membership base, from Gen Z through to the over 70s, both brands needed to ensure they created the right environment that would appeal to all.

The goal was to create a contemporary design, without using the dark disco feel which is popular with so many boutiques.

This resulted in a gold scheme that creates a cutting-edge design, while still retaining a warm welcoming feel. Each studio has a textured black matte wall and a neon LED sign displaying the concept strapline.

Ceilings are matte black and lights with gold reflectors help achieve a warm effect.

The studios include FORTIS branded auxiliary stations for an unlimited variety of workouts, combined with a full MYZONE set-up to provide members with heart rate data and feedback on their effort level.

Participant data is displayed on an LED video screen designed to fill almost an entire wall and provide high-quality visuals.

Delivering FORTIS
As a joint venture, both brands are fully invested in the project to ensure the concept delivers the best possible experience.

Everyone Active is using an instructor teaching hybrid model, deploying members of its fitness team who’ve gone through a programme of training with Speedflex’s team of master trainers, while also recruiting new instructors externally.

Each studio has 10 qualified instructors – the aim is to have 120 to 150 within the next year or so.

Plans for the future
Since launching in January 2020, three FORTIS studios have been created; Chichester, Hemel Hempstead and London, with plans to launch 15 in total – three in London and 12 outside.

“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages,” says Paul Ferris, CEO, Speedflex UK and Ireland. “FORTIS, Powered by Speedflex, is the ultimate in inclusive workouts. A 22-year-old member can be in a class with an 82-year-old and they can both work out to their maximum with no aches and pains the next day.

Paul Ferris, Speedflex UK & Ireland
“Everyone Active is the perfect partner for us, as its membership contains such a vast range of ages”
Duncan Jefford, Everyone Active
“The beauty of it is you could take a class seven days a week”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/240667_947265.jpg
Speedflex has partnered with Everyone Active to deliver a new boutique concept
Speedflex, Everyone Active,boutique fitness
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
Latest News
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who ...
Latest News
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered ...
Latest News
Vulnerable young people will be given opportunities to take part in sport and physical activity ...
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Ledsnaps Ltd
Ledsnaps Ltd