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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Elite partnership

University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness

Published in Health Club Management 2020 issue 6
The new gym has a diverse range of equipment from Matrix
The new gym has a diverse range of equipment from Matrix

Functionality for both the student gym and the human performance centre was key, but the visual impact was also a driving factor,” explains Elaine Limond, assistant dean of sport. “We chose to work with Matrix Fitness because their tender demonstrated their experience working with universities, their understanding of our vision and the added value they bring to their clients.”

The new commercial gym has a mix of Matrix Fitness cardio equipment with 7xi entertainment consoles, the Matrix Versa Dual Strength series of resistance equipment and – due to student demand – an increased free weights area and functional training space, including a Matrix Double Mega Rack.

Human performance lab
The teaching space comprises a 550sq m Human Performance Centre with a 70sq m human performance lab that includes a multitude of elite performance equipment and incorporates two 84 inch computer screens for teaching purposes, to show live data from the force plate under the 35m sprint track.

“Both facilities are on the top floor of a stunning new building,” Limond continues. “The power racks run down the full length of a glass wall and are the first things visitors see, creating an impressive visual effect.

“Our staff and students love the new offering and, having opened before lockdown began, our members had a chance to enjoy the new facilities.

“Within the first week of opening, gym memberships had increased by 50 per cent. Now we’re looking forward to welcoming our community back.”

Delivering on a vision
“The Matrix Fitness team was supportive and responded quickly to all our needs,” explains Limond. “They brought our vision to life and offered valuable insights throughout, making suggestions for many things we hadn’t considered.

“With their support, we’ve futureproofed the facility, while still offering flexibility, which is important, as sport is a growth area within the University.

“The equipment fitted the bill in terms of functionality and visuals.

Student support
The facilities give students insights into elite performance training methods in preparation for careers after graduating. They also attract athletes in a wide range of disciplines who are excited to train within the centre, further supporting student development.

Stephen Nutt, head of sales for the education market at Matrix Fitness added: “This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install.

“The team involved academic staff – a refreshing approach that enabled us to design and create these elite performance facilities in record time.”

Find out more: www.matrixfitness.co.uk

Elaine Limond, UCB
“The Matrix team brought our vision to life and offered valuable insights throughout, to enable us to futureproof the facility”
Stephen Nutt, Matrix
“This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Matrix fitness, University College Birmingham,university gyms, gym redevelopment
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features

Supplier showcase: Elite partnership

University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness

Published in Health Club Management 2020 issue 6
The new gym has a diverse range of equipment from Matrix
The new gym has a diverse range of equipment from Matrix

Functionality for both the student gym and the human performance centre was key, but the visual impact was also a driving factor,” explains Elaine Limond, assistant dean of sport. “We chose to work with Matrix Fitness because their tender demonstrated their experience working with universities, their understanding of our vision and the added value they bring to their clients.”

The new commercial gym has a mix of Matrix Fitness cardio equipment with 7xi entertainment consoles, the Matrix Versa Dual Strength series of resistance equipment and – due to student demand – an increased free weights area and functional training space, including a Matrix Double Mega Rack.

Human performance lab
The teaching space comprises a 550sq m Human Performance Centre with a 70sq m human performance lab that includes a multitude of elite performance equipment and incorporates two 84 inch computer screens for teaching purposes, to show live data from the force plate under the 35m sprint track.

“Both facilities are on the top floor of a stunning new building,” Limond continues. “The power racks run down the full length of a glass wall and are the first things visitors see, creating an impressive visual effect.

“Our staff and students love the new offering and, having opened before lockdown began, our members had a chance to enjoy the new facilities.

“Within the first week of opening, gym memberships had increased by 50 per cent. Now we’re looking forward to welcoming our community back.”

Delivering on a vision
“The Matrix Fitness team was supportive and responded quickly to all our needs,” explains Limond. “They brought our vision to life and offered valuable insights throughout, making suggestions for many things we hadn’t considered.

“With their support, we’ve futureproofed the facility, while still offering flexibility, which is important, as sport is a growth area within the University.

“The equipment fitted the bill in terms of functionality and visuals.

Student support
The facilities give students insights into elite performance training methods in preparation for careers after graduating. They also attract athletes in a wide range of disciplines who are excited to train within the centre, further supporting student development.

Stephen Nutt, head of sales for the education market at Matrix Fitness added: “This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install.

“The team involved academic staff – a refreshing approach that enabled us to design and create these elite performance facilities in record time.”

Find out more: www.matrixfitness.co.uk

Elaine Limond, UCB
“The Matrix team brought our vision to life and offered valuable insights throughout, to enable us to futureproof the facility”
Stephen Nutt, Matrix
“This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
http://www.leisureopportunities.com/images/2020/392166_632813.jpg
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Matrix fitness, University College Birmingham,university gyms, gym redevelopment
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As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Resolute™ Strength
Precor
Resolute™ Strength - New Selectorized Strength Line From Precor Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness software
Go Do.Fitness: Fitness software
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Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Lee Valley Regional Park Authority
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Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
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Diary dates
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Diary dates
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Online,
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Diary dates
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Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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