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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Fisikal: Revolutionising PT engagement

Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal

Published in Health Club Management 2022 issue 3
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal

Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.

“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.

“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.

“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.

“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.

“All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.

“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.

“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.

Our partnership with Fisikal has been instrumental to the success of our PT booking integration.

Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.

In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”

www.fisikal.com

"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level " – Keith Shaw, head of personal training, Fitness First UK

Fisikal integrates with the FFX app / photo: Fisikal
Fisikal integrates with the FFX app / photo: Fisikal
https://www.leisureopportunities.co.uk/images/2022/947842_49389.jpg
Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal
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features

Supplier showcase: Fisikal: Revolutionising PT engagement

Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal

Published in Health Club Management 2022 issue 3
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal

Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.

“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.

“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.

“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.

“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.

“All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.

“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.

“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.

Our partnership with Fisikal has been instrumental to the success of our PT booking integration.

Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.

In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”

www.fisikal.com

"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level " – Keith Shaw, head of personal training, Fitness First UK

Fisikal integrates with the FFX app / photo: Fisikal
Fisikal integrates with the FFX app / photo: Fisikal
https://www.leisureopportunities.co.uk/images/2022/947842_49389.jpg
Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
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A young girl has died following an incident at the David Lloyd gym at Capability ...
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Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
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SpaBooker: Spa software
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
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Diary dates
25-28 Oct 2022
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Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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