GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
HCM magazine
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM magazine
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM Magazine
One of the biggest benefits of glute training is the prevention of lower back pain, as they play a huge role in stabilising the trunk
HCM Magazine
Opinion
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
News report
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Latest News
Gym and health club members in England have flocked back to fitness facilities in droves ...
Latest News
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership ...
Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Opinion
promotion
Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Software
Volution.fit: Software
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
fibodo Limited: Management software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
Latest News
Gym and health club members in England have flocked back to fitness facilities in droves ...
Latest News
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership ...
Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Opinion
promotion
Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Software
Volution.fit: Software
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
fibodo Limited: Management software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
fibodo Limited
fibodo Limited