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Core Health & Fitness
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: The personal touch - Physical Company

SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city

Published in Health Club Management 2020 issue 8
The gym specialises in bodyweight training, so kit has a minimal presence
The gym specialises in bodyweight training, so kit has a minimal presence

When personal training brand SIX3NINE – operating in London’s Covent Garden since 2012 – decided to open its second London-based studio, it turned to Physical Company to help replicate the atmosphere and brand of its inaugural site.

SIX3NINE’s Dan Baldwin explains: “It wasn’t just about bringing across the décor and logo, although Physical Company absolutely delivered here through custom-branded equipment, it was about ensuring the whole place feels like the first site: the flow between equipment, the floor space, the cool selection of kit.”

Innovative design helped achieve this goal. “For example, building squat racks and Olympic lifting platforms into the floor has created a seamless flow around the gym,” says Baldwin.

Crucially, Baldwin also wanted smaller equipment to be as multi-functional as possible, given the one big difference between site one and this new site off Liverpool Street: the addition of a studio for group exercise and small group training. “Having equipment that can be moved from one area to another, and that has more than one function, is very useful,” he says.

‘Brilliant’ storage
Storage was another key requirement, as Baldwin explains: “Our training focuses on free weights and bodyweight, teaching clients to better use their bodies through everyday movements.

“To reinforce the idea that your body is the equipment, we wanted people’s first reaction to be: ‘Where’s all the kit?’ Physical Company’s storage solutions are brilliant in this respect, seamlessly blending our equipment into the background when not in use.”

He continues: “But what really stood out, and the reason we would definitely work with Physical again for future sites, was the customer service. From our first meeting, it was such an easy relationship: the way they handled our account and our needs was so personal and so responsive.”

Physical Company sales and marketing director James Anderson comments: “With its focus on quality – on creating the best possible space to support its training ethos – it has been an absolute pleasure to work with SIX3NINE on this project. We very much look forward to supporting the team as the brand continues to grow.”

“What really stood out, and the reason we would definitely work with Physical again, was the customer service”
Dan Baldwin, SIX3NINE

“It has been a pleasure to work with SIX3NINE on creating the best possible space to support its training ethos”
James Anderson, Physical Company

Physical kit list
SIX3NINE Gun Street, London

• Custom turf track

• Ecore Monster flooring

• Integrated lifting platforms

• Bespoke Exigo rig with two squat stations

• Wall-mounted squat station

• 2 x Exigo DAPs

• 8mm flooring

• Free weights and functional kit: plyo boxes, PBX bags, slam balls, bars, rubber bumpers, dumbbells, Pump sets

• Storage units

• Custom-branded benches

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/58949_862075.jpg
Personal training brand SIX3NINE partnered with Physical Company to fit out its second London studio
Physical Company, SIX3NINE ,fitness equipment, gym equipment
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features

Supplier showcase: The personal touch - Physical Company

SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city

Published in Health Club Management 2020 issue 8
The gym specialises in bodyweight training, so kit has a minimal presence
The gym specialises in bodyweight training, so kit has a minimal presence

When personal training brand SIX3NINE – operating in London’s Covent Garden since 2012 – decided to open its second London-based studio, it turned to Physical Company to help replicate the atmosphere and brand of its inaugural site.

SIX3NINE’s Dan Baldwin explains: “It wasn’t just about bringing across the décor and logo, although Physical Company absolutely delivered here through custom-branded equipment, it was about ensuring the whole place feels like the first site: the flow between equipment, the floor space, the cool selection of kit.”

Innovative design helped achieve this goal. “For example, building squat racks and Olympic lifting platforms into the floor has created a seamless flow around the gym,” says Baldwin.

Crucially, Baldwin also wanted smaller equipment to be as multi-functional as possible, given the one big difference between site one and this new site off Liverpool Street: the addition of a studio for group exercise and small group training. “Having equipment that can be moved from one area to another, and that has more than one function, is very useful,” he says.

‘Brilliant’ storage
Storage was another key requirement, as Baldwin explains: “Our training focuses on free weights and bodyweight, teaching clients to better use their bodies through everyday movements.

“To reinforce the idea that your body is the equipment, we wanted people’s first reaction to be: ‘Where’s all the kit?’ Physical Company’s storage solutions are brilliant in this respect, seamlessly blending our equipment into the background when not in use.”

He continues: “But what really stood out, and the reason we would definitely work with Physical again for future sites, was the customer service. From our first meeting, it was such an easy relationship: the way they handled our account and our needs was so personal and so responsive.”

Physical Company sales and marketing director James Anderson comments: “With its focus on quality – on creating the best possible space to support its training ethos – it has been an absolute pleasure to work with SIX3NINE on this project. We very much look forward to supporting the team as the brand continues to grow.”

“What really stood out, and the reason we would definitely work with Physical again, was the customer service”
Dan Baldwin, SIX3NINE

“It has been a pleasure to work with SIX3NINE on creating the best possible space to support its training ethos”
James Anderson, Physical Company

Physical kit list
SIX3NINE Gun Street, London

• Custom turf track

• Ecore Monster flooring

• Integrated lifting platforms

• Bespoke Exigo rig with two squat stations

• Wall-mounted squat station

• 2 x Exigo DAPs

• 8mm flooring

• Free weights and functional kit: plyo boxes, PBX bags, slam balls, bars, rubber bumpers, dumbbells, Pump sets

• Storage units

• Custom-branded benches

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/58949_862075.jpg
Personal training brand SIX3NINE partnered with Physical Company to fit out its second London studio
Physical Company, SIX3NINE ,fitness equipment, gym equipment
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PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
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Gyms are right near the bottom of the list in terms of places people have ...
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A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
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UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
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More videos:
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Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
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Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
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Click on a catalogue to view it online
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Member feedback software
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Servicesport UK Limited: Independent service & maintenance
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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fibodo Limited: Management software
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11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
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Lee Valley Regional Park Authority
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Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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