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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Talilla HenchozFounder, Club V

People in Club V trust me and I want to do the best for them and help them progress

Published in Health Club Management 2020 issue 8
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry

When lockdown hit,” says Talilla Henchoz, “I wanted to give back and to help keep people happy and healthy.”

Henchoz, a trained PT, started offering daily live workouts on Instagram for friends and family.

“I turned up to sweat alongside hundreds of people every day for three months,” she says, “until I realised I wanted to offer more – that there was an opportunity to create a new fitness solution based on exercise progression. People were doing workouts online, but they weren’t getting the kind of development in terms of their achievements that they needed to keep motivated, so we tuned into that.”

With her background in the fitness industry (she’s the daughter of Patrick Henchoz, founder of Esporta Health and Fitness Clubs), Henchoz also saw a need for a fully rounded online community to support people through the pandemic and beyond.

The Club V concept
She set about creating it based on the five pillars of sustainable health – body, mind, nutrition, community and sustainability and called it Club V (five).

“My vision for Club V is to build bodies for life,” she says, “My approach is not just to offer another fitness plan designed to ‘burn fat’ and ‘detox’, but a way to hit the reset button and create sustainable, long-term change.

“We want to develop positivity and a supportive community where members feel as though they belong. These are the main drivers behind the club.

“COVID has landed a lot of people in a lonely, negative place,” she explains, “Club V enables members to share and support each other, with a weekly live workout schedule, monthly challenges, recipe booklets, health brand discounts, and content from five health experts; a nutritionist, yoga and pilates instructors, a psychologist and personal trainers. We’re providing an all-inclusive offering.”

Launched on 1 July 2020 off the back of her popular Instagram feed, the club is delivered through a private Facebook group using Facebook Live and already has approaching 1,700 members across 40 countries, paying up to £19.99/month.

Members sign up and pay on the website and are then invited to join the Facebook group, where content is delivered and the content archive is stored.

The number is growing daily and Henchoz decided to cap it at 1,700 to maintain standards. There’s little attrition, so Club V is setting up a waiting list.

Over 25 per cent of members tune in live for workouts, with the rest – many of whom are in different timezones – joining the playback sessions, which include HIIT, strength, low impact, core, yoga and pilates. Sessions are tailored to all abilities.

As part of this new subscription community, Club V showcases and works with industry brands such as JBL audio, WIT Fitness, Grenade Supplements, Yogi Bare and Remedy Kombucha to offer discounts and prizes to support members’ training.

Building a community
Since launching, some members have formed their own WhatsApp groups and meet-ups and made true connections, while getting stronger together every day, says Henchoz. “I believe we can push harder in a team, and that’s what the Club V community focuses on. Growth and accountability all delivered within an online club, where members can share their progress and journey.

“Club V is a family,” she continues, “A safe space for members to connect from all over the world and form relationships. A judgement-free zone where they can share and grow together, which provides routine and stability – an opportunity for people to check in with their mind and body every day.

“We celebrate the highs and lows, and keep it real,” says Henchoz. “Our ethos is focused on what our bodies can DO, not what they look like.

“The power of our community and the collective support between members has been overwhelming,” she adds, citing multiple testimonials from members whose lives have been changed by Club V.

Henchoz, formerly head of brand at 1Rebel in London and a marketing consultant, is using these skills to develop the range of Club V.

“We’ve recently launched our ‘Help to Move’ Initiative,” she says, “which gifts a free membership to someone who can’t join for financial reasons. This is to stay true to why I started the club – to help people through this difficult time.”

The next level
Now Henchoz and the Club V team are looking for additional support from fitness industry experts to help improve their current platform and support the projected exponential growth. “People in Club V trust me, and I want to do the best for them,” she says. “I want to connect with people who can help us progress and improve the Club V offering.

“We want to launch an app, for example” she says, “and we want to make sure we’re using the right platform – we want to refine and continue to develop the offering and to take it to the next level.”

Find out more: www.weareclubv.co.uk

A PT by training, Henchoz built her original audience on Instagram, before launching Club V on Facebook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Club V also offers advice on nutrition, mind, body, community and sustainability
Club V also offers advice on nutrition, mind, body, community and sustainability
Henchoz was formerly head of brand at boutique operator, 1Rebel
Henchoz was formerly head of brand at boutique operator, 1Rebel
https://www.leisureopportunities.co.uk/images/2020/363521_127852.jpg
PT Talilla Henchoz has leveraged her social media following to create an online club based on five pillars of sustainable health
Club V, Talilla Henchoz,fitness, online training, online workout, digital workout, Patrick Henchoz
People
We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
People
People in Club V trust me and I want to do the best for them and help them progress
People
I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
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The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention
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Insight
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Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
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Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]
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Supplier showcase
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
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Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
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features

HCM People: Talilla HenchozFounder, Club V

People in Club V trust me and I want to do the best for them and help them progress

Published in Health Club Management 2020 issue 8
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry

When lockdown hit,” says Talilla Henchoz, “I wanted to give back and to help keep people happy and healthy.”

Henchoz, a trained PT, started offering daily live workouts on Instagram for friends and family.

“I turned up to sweat alongside hundreds of people every day for three months,” she says, “until I realised I wanted to offer more – that there was an opportunity to create a new fitness solution based on exercise progression. People were doing workouts online, but they weren’t getting the kind of development in terms of their achievements that they needed to keep motivated, so we tuned into that.”

With her background in the fitness industry (she’s the daughter of Patrick Henchoz, founder of Esporta Health and Fitness Clubs), Henchoz also saw a need for a fully rounded online community to support people through the pandemic and beyond.

The Club V concept
She set about creating it based on the five pillars of sustainable health – body, mind, nutrition, community and sustainability and called it Club V (five).

“My vision for Club V is to build bodies for life,” she says, “My approach is not just to offer another fitness plan designed to ‘burn fat’ and ‘detox’, but a way to hit the reset button and create sustainable, long-term change.

“We want to develop positivity and a supportive community where members feel as though they belong. These are the main drivers behind the club.

“COVID has landed a lot of people in a lonely, negative place,” she explains, “Club V enables members to share and support each other, with a weekly live workout schedule, monthly challenges, recipe booklets, health brand discounts, and content from five health experts; a nutritionist, yoga and pilates instructors, a psychologist and personal trainers. We’re providing an all-inclusive offering.”

Launched on 1 July 2020 off the back of her popular Instagram feed, the club is delivered through a private Facebook group using Facebook Live and already has approaching 1,700 members across 40 countries, paying up to £19.99/month.

Members sign up and pay on the website and are then invited to join the Facebook group, where content is delivered and the content archive is stored.

The number is growing daily and Henchoz decided to cap it at 1,700 to maintain standards. There’s little attrition, so Club V is setting up a waiting list.

Over 25 per cent of members tune in live for workouts, with the rest – many of whom are in different timezones – joining the playback sessions, which include HIIT, strength, low impact, core, yoga and pilates. Sessions are tailored to all abilities.

As part of this new subscription community, Club V showcases and works with industry brands such as JBL audio, WIT Fitness, Grenade Supplements, Yogi Bare and Remedy Kombucha to offer discounts and prizes to support members’ training.

Building a community
Since launching, some members have formed their own WhatsApp groups and meet-ups and made true connections, while getting stronger together every day, says Henchoz. “I believe we can push harder in a team, and that’s what the Club V community focuses on. Growth and accountability all delivered within an online club, where members can share their progress and journey.

“Club V is a family,” she continues, “A safe space for members to connect from all over the world and form relationships. A judgement-free zone where they can share and grow together, which provides routine and stability – an opportunity for people to check in with their mind and body every day.

“We celebrate the highs and lows, and keep it real,” says Henchoz. “Our ethos is focused on what our bodies can DO, not what they look like.

“The power of our community and the collective support between members has been overwhelming,” she adds, citing multiple testimonials from members whose lives have been changed by Club V.

Henchoz, formerly head of brand at 1Rebel in London and a marketing consultant, is using these skills to develop the range of Club V.

“We’ve recently launched our ‘Help to Move’ Initiative,” she says, “which gifts a free membership to someone who can’t join for financial reasons. This is to stay true to why I started the club – to help people through this difficult time.”

The next level
Now Henchoz and the Club V team are looking for additional support from fitness industry experts to help improve their current platform and support the projected exponential growth. “People in Club V trust me, and I want to do the best for them,” she says. “I want to connect with people who can help us progress and improve the Club V offering.

“We want to launch an app, for example” she says, “and we want to make sure we’re using the right platform – we want to refine and continue to develop the offering and to take it to the next level.”

Find out more: www.weareclubv.co.uk

A PT by training, Henchoz built her original audience on Instagram, before launching Club V on Facebook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Club V also offers advice on nutrition, mind, body, community and sustainability
Club V also offers advice on nutrition, mind, body, community and sustainability
Henchoz was formerly head of brand at boutique operator, 1Rebel
Henchoz was formerly head of brand at boutique operator, 1Rebel
https://www.leisureopportunities.co.uk/images/2020/363521_127852.jpg
PT Talilla Henchoz has leveraged her social media following to create an online club based on five pillars of sustainable health
Club V, Talilla Henchoz,fitness, online training, online workout, digital workout, Patrick Henchoz
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Management software
fibodo Limited: Management software
Fitness Software
FunXtion International BV: Fitness Software
Fitness equipment
TRX Training: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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