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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
People
Overall, it’s about creating something a little less efficient, a little more fun. Somewhere you can lose yourself for a couple of hours
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Fitness software
Go Do.Fitness: Fitness software
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Fitness software
Go Do.Fitness: Fitness software
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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