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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

London calling

Leisure Database’s David Minton rounds up some of the most promising boutiques bringing something new and unique to the capital’s fitness scene

Published in Health Club Handbook 2020 issue 1
BOOMCycle
BOOMCycle
Boutiques are a change, not a trend, and the public and private health and fitness sectors are responding with their very own offerings

Boutiques are a change, not a trend, and the public and private health and fitness sectors are responding with their very own offerings, either disrupting themselves by creating new concepts or partnering with existing operators.

At the top end, David Lloyd Leisure launched Blaze; so successful that their first standalone studio has now opened in the city of Birmingham.

In the mid-market, Bannatyne have taken the Speedflex concept in-house, whereas the low-cost market has seen énergie creating Yard to add value to their offering.

In the public sector, Everyone Active are pushing towards a ‘boutique in a big box model’, with the opening of their first F45 studio partnership in Maida Vale, London, at the end of 2019.

Everyone Active’s also secured a partnership deal with MoreYoga, and 2020 will see them launch their new boutique format Fortis, powered by Speedflex.

With boutique studios continuing to disrupt and re-shape (no pun intended) the industry over the past 12 months, I joined my team at The Leisure Database Company to try out as many of the new boutique concepts as we could cram in. In no particular order, here’s our highlights.

NEW OPENINGS
Boom Cycle opened their fifth studio at Waterloo in September. We all got up early one morning to ride with the ‘badass on a bike’ – Hilary! With her special LA style of riding, I was taken back to West Hollywood and Cycle House. A great start to the day!

Lift: The Movement in Shoreditch opened over the summer. The Olympic-style gymnastic rings provided an upper body workout that develops strength, balance and control. A different yet very enjoyable class with a trainer who clearly knows his stuff. We couldn’t have done those rings without you!

BLOK ventured outside of London with their Manchester site opening back in September, but we kept it close to home and hunted down the first BLOK at the old tram depot in Clapton. The former industrial buildings have been turned into stunning workout spaces with atmospheric surroundings.

I was an early adopter of BXR in Marylebone, and September saw the opening of their first standalone studio, Sweat, in Canary Wharf above the soon-to-open Crossrail train station. If you love the Versaclimber and its total body workout, then this one is for you. You’ll find Sweat next to Barry’s, on the former Psycle site.

Also in Canary Wharf is Awakn, where we joined the Gladiator class taken by a former Strongwoman World Champion. This studio opened in October, and what a workout! We’ve also been back to do the Box & Lift class which was loved all round.

In the City of London, close to Bank station, The Foundry opened on the former Speedflex site in July. It’s become a firm favourite among the team, particularly the City Strongman Class (which can be enjoyed by all) and the Combine team-based class which brought out our competitive nature! We just keep going back for more.

You could say some of the team have become regular “Framers”. Frame opened their Angel studio in November and, across the brand, we found Reformer Pilates to be our favourite class.

Flykick on Euston Road opened in 2018 and we love the kickboxing concept that results in a tough but fun full body workout. In 2019, Flykick added a second studio to the site, so we returned to try out their new Strength class; it gets another thumbs up from us.

The Fore brand opened in a really cool studio on the exciting Kings Cross development over last summer (previously known as Equilibrium).

The class consisted of a unique mix of Skillmills, TRX and Rip Trainers where the emphasis is on speed, rotation and resistance. Group classes, Personal Trainers, therapies, café and co- working, I’d be happy to move in.

CIRQ opened on Fleet Street in the City of London and we went in September for the opening week to try out the classes. It has two studios, one focused on strength and one on cardio.

The H2 Club in Victoria isn’t technically new but the power meters on the bikes are. We went to the Stages Flight Class in December, where a mixture of profiles to music combined with video images was layered with data from the power meter in the left crank. I’ve downloaded the app ready for my next ride.

I was going to mention Another_Space but as we start 2020, Digme are rebranding them, consistent with their message that the sector needs consolidation. In July, while the Tour de France riders were racing into Paris, the ‘Digme Tour’ was finishing its three-week indoor cycling classes with a back-to-back-to-back class! Yes, three in a row at Digme’s studio in Fitzrovia. I was thrilled to be invited to join such elite riders on that occasion.

There’s a few still to try like BuddhaBox which opened in December, plus Rumble in Dalston, 1Rebel and Barrecore in Angel, Barry’s Bootcamp in Canary Wharf, Core Collective in St John’s Wood and Heartcore in Soho.

Then there’s F45, the fastest growing fitness franchise that just continues to add to its already impressive number of sites around the UK!

I did go to SoulCycle in Soho but haven’t yet made it to the new studio in Notting Hill. Talking of Notting Hill, there’s the new Psycle site to check out too.

Let’s not forget the new super-premium CrossFit in Putney and congratulations to WIT Fitness at St Pauls – funded for expansion in 2019. Ten Health & Fitness, winner of the Tatler Gym Award 2019, also received funding in 2019.

I’m sure we will see lots more active investment in 2020, so it looks like the team and I have another year of new experiences to come. Bring it On!

David Minton is founder of The Leisure Database Company (TDLC) www.leisuredb.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Blazing a path with its first standalone club
Blazing a path with its first standalone club
MoreYoga
MoreYoga
BLOK / PHOTO: MAX OPPENHEIM
BLOK / PHOTO: MAX OPPENHEIM
Fortis by Speedflex
Fortis by Speedflex
BXR opens standalone Sweat
BXR opens standalone Sweat
Awakn launched in October
Awakn launched in October
The Foundry
The Foundry
Barry’s Bootcamp
Barry’s Bootcamp
Cirq
Cirq
Frame
Frame
FlyKick fitness
FlyKick fitness
Digme
Digme
Psycle
Psycle
Rumble
Rumble
Barrecore
Barrecore
SoulCycle
SoulCycle
F45 is the fastest growing fitness franchise
F45 is the fastest growing fitness franchise
https://www.leisureopportunities.co.uk/images/2020/808425_610642.jpg
David Minton and his team at The Leisure Database Company take a tour of the capital’s diverse and boutique sector to share their cream of the crop
London, fitness, boutique fitness, gym
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
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Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
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Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

London calling

Leisure Database’s David Minton rounds up some of the most promising boutiques bringing something new and unique to the capital’s fitness scene

Published in Health Club Handbook 2020 issue 1
BOOMCycle
BOOMCycle
Boutiques are a change, not a trend, and the public and private health and fitness sectors are responding with their very own offerings

Boutiques are a change, not a trend, and the public and private health and fitness sectors are responding with their very own offerings, either disrupting themselves by creating new concepts or partnering with existing operators.

At the top end, David Lloyd Leisure launched Blaze; so successful that their first standalone studio has now opened in the city of Birmingham.

In the mid-market, Bannatyne have taken the Speedflex concept in-house, whereas the low-cost market has seen énergie creating Yard to add value to their offering.

In the public sector, Everyone Active are pushing towards a ‘boutique in a big box model’, with the opening of their first F45 studio partnership in Maida Vale, London, at the end of 2019.

Everyone Active’s also secured a partnership deal with MoreYoga, and 2020 will see them launch their new boutique format Fortis, powered by Speedflex.

With boutique studios continuing to disrupt and re-shape (no pun intended) the industry over the past 12 months, I joined my team at The Leisure Database Company to try out as many of the new boutique concepts as we could cram in. In no particular order, here’s our highlights.

NEW OPENINGS
Boom Cycle opened their fifth studio at Waterloo in September. We all got up early one morning to ride with the ‘badass on a bike’ – Hilary! With her special LA style of riding, I was taken back to West Hollywood and Cycle House. A great start to the day!

Lift: The Movement in Shoreditch opened over the summer. The Olympic-style gymnastic rings provided an upper body workout that develops strength, balance and control. A different yet very enjoyable class with a trainer who clearly knows his stuff. We couldn’t have done those rings without you!

BLOK ventured outside of London with their Manchester site opening back in September, but we kept it close to home and hunted down the first BLOK at the old tram depot in Clapton. The former industrial buildings have been turned into stunning workout spaces with atmospheric surroundings.

I was an early adopter of BXR in Marylebone, and September saw the opening of their first standalone studio, Sweat, in Canary Wharf above the soon-to-open Crossrail train station. If you love the Versaclimber and its total body workout, then this one is for you. You’ll find Sweat next to Barry’s, on the former Psycle site.

Also in Canary Wharf is Awakn, where we joined the Gladiator class taken by a former Strongwoman World Champion. This studio opened in October, and what a workout! We’ve also been back to do the Box & Lift class which was loved all round.

In the City of London, close to Bank station, The Foundry opened on the former Speedflex site in July. It’s become a firm favourite among the team, particularly the City Strongman Class (which can be enjoyed by all) and the Combine team-based class which brought out our competitive nature! We just keep going back for more.

You could say some of the team have become regular “Framers”. Frame opened their Angel studio in November and, across the brand, we found Reformer Pilates to be our favourite class.

Flykick on Euston Road opened in 2018 and we love the kickboxing concept that results in a tough but fun full body workout. In 2019, Flykick added a second studio to the site, so we returned to try out their new Strength class; it gets another thumbs up from us.

The Fore brand opened in a really cool studio on the exciting Kings Cross development over last summer (previously known as Equilibrium).

The class consisted of a unique mix of Skillmills, TRX and Rip Trainers where the emphasis is on speed, rotation and resistance. Group classes, Personal Trainers, therapies, café and co- working, I’d be happy to move in.

CIRQ opened on Fleet Street in the City of London and we went in September for the opening week to try out the classes. It has two studios, one focused on strength and one on cardio.

The H2 Club in Victoria isn’t technically new but the power meters on the bikes are. We went to the Stages Flight Class in December, where a mixture of profiles to music combined with video images was layered with data from the power meter in the left crank. I’ve downloaded the app ready for my next ride.

I was going to mention Another_Space but as we start 2020, Digme are rebranding them, consistent with their message that the sector needs consolidation. In July, while the Tour de France riders were racing into Paris, the ‘Digme Tour’ was finishing its three-week indoor cycling classes with a back-to-back-to-back class! Yes, three in a row at Digme’s studio in Fitzrovia. I was thrilled to be invited to join such elite riders on that occasion.

There’s a few still to try like BuddhaBox which opened in December, plus Rumble in Dalston, 1Rebel and Barrecore in Angel, Barry’s Bootcamp in Canary Wharf, Core Collective in St John’s Wood and Heartcore in Soho.

Then there’s F45, the fastest growing fitness franchise that just continues to add to its already impressive number of sites around the UK!

I did go to SoulCycle in Soho but haven’t yet made it to the new studio in Notting Hill. Talking of Notting Hill, there’s the new Psycle site to check out too.

Let’s not forget the new super-premium CrossFit in Putney and congratulations to WIT Fitness at St Pauls – funded for expansion in 2019. Ten Health & Fitness, winner of the Tatler Gym Award 2019, also received funding in 2019.

I’m sure we will see lots more active investment in 2020, so it looks like the team and I have another year of new experiences to come. Bring it On!

David Minton is founder of The Leisure Database Company (TDLC) www.leisuredb.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Blazing a path with its first standalone club
Blazing a path with its first standalone club
MoreYoga
MoreYoga
BLOK / PHOTO: MAX OPPENHEIM
BLOK / PHOTO: MAX OPPENHEIM
Fortis by Speedflex
Fortis by Speedflex
BXR opens standalone Sweat
BXR opens standalone Sweat
Awakn launched in October
Awakn launched in October
The Foundry
The Foundry
Barry’s Bootcamp
Barry’s Bootcamp
Cirq
Cirq
Frame
Frame
FlyKick fitness
FlyKick fitness
Digme
Digme
Psycle
Psycle
Rumble
Rumble
Barrecore
Barrecore
SoulCycle
SoulCycle
F45 is the fastest growing fitness franchise
F45 is the fastest growing fitness franchise
https://www.leisureopportunities.co.uk/images/2020/808425_610642.jpg
David Minton and his team at The Leisure Database Company take a tour of the capital’s diverse and boutique sector to share their cream of the crop
London, fitness, boutique fitness, gym
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Latest News
Sport England has reported a drop of 710,000 in the number of people classed as ...
Latest News
Independent gyms in the UK have fared better during the pandemic than larger corporate operators ...
Latest News
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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