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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Technogym: Honour bound

Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place

Published in Health Club Management 2021 issue 4
Louis Hamilton
Louis Hamilton
Technogym’s support & innovative products have brought my dream to life

I’ve seen the fitness and sports sectors from a lot of angles,” explains Hamilton. “I was a full-time football player until I was released due to injury, then entered the fitness industry and worked in a council gym for six years. From there I went self-employed and worked out of my converted garage for five years. I always knew I wanted to open a studio, and used those years to save up every penny.”

The gym’s name hints at the driving force behind Louis’s hard work.

Hamilton lost his father, much-loved football player Neville Hamilton, shortly before his 18th birthday. An annual sporting award dedicated to him is given for community events or remarkable achievements in sport.

Hamilton’s Honour was created to continue the Hamilton family’s dedication to community fitness.

“It’s been hard work with lots of challenges,” says Hamilton. “But I never stopped working towards the dream, and Technogym has been amazingly helpful throughout the entire journey.”

“My vision for Hamilton’s Honour goes beyond being a fitness business,” says Hamilton. “I want to support the local community, give a lot back, and raise funds for charity through our activities.

Giving back is a big theme for Hamilton and his team. Even before the studio had officially opened, he had leveraged the gym’s social media to raise over £1,400 for British Heart Foundation in memory of his father.

Home-feel
Hamilton’s Honour offers the highest standard of service and facilities in a welcoming, home-feel studio. This new fitness facility, now equipped with the latest Technogym innovations, has opened its doors and welcomed members to experience the Excite Live cardio range.

“I set out to create a quiet, spacious, private environment where people could feel as though they were training in a home gym – if a home gym could have stunning décor and state of the art equipment!” says Hamilton. “I took my inspiration from top locations in the hospitality sector, working with a designer and with Technogym to create the look and feel I wanted.”

“Our membership is capped at 400 which means members will always have the space and attention they deserve.”

Hamilton’s Honour is completely kitted out with Technogym equipment and the partnership has brought the vision to life. There’s an Olympic lifting area, a cardio zone (with Excite Live Run), a HIIT and functional area (featuring Skill Line products), and an Omnia functional training rig with attachments accompanying a half-size boxing ring, tucked away behind a design wall.

“My aim was always to create a beautiful space with premium products,” says Hamilton. “I looked at other equipment companies but none came close to Technogym. Their equipment looks beautiful and ties in with my theme, and offers the latest technology.

“Partnering with Technogym means I will always be at the forefront of innovation. Technogym is a true partner – they helped me design the space, install the equipment, train my staff on the technology, and put together the best package of content for my members.

“Hamilton’s Honour’s membership runs from beginners through to elite athletes, and Technogym offers something for everyone.”

Advanced Innovation
“Excite Live is the most advanced and innovative product out there,” says Hamilton. “It’s perfect for members of any level, because Technogym Live works with the user to guide them through a pre-set programme.

Beginners can join in with live routines, and advanced athletes can push themselves with the fast track controls, changing speed and incline on the fly. Excite Live is amazing, and feedback has been incredible. People have never used anything like it.”

Hamilton also chose to feature the Mywellness app, which is helping him create the all-important community feel at Hamilton’s Honour.

“We want our members to have all their fitness information in one place, and that’s what Mywellness does,” he explains. “All of the Technogym equipment links to their Mywellness, and they can track data outside the gym too. It all links to our leader board, and we can set challenges and prizes. I want to give back as much as I can to people using the gym.

“Technogym’s support and innovative products have brought my dream to life. They’ve been a phone call away the whole time and I am grateful to have them as a partner.”

More: www.technogym.com

Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
https://www.leisureopportunities.co.uk/images/2021/455911_335271.jpg
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Diary dates
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Locations worldwide,
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Diary dates
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Online,
Diary dates
01-03 Feb 2022
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15-16 Jun 2022
ExCeL London, London, United Kingdom
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Technogym: Honour bound

Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place

Published in Health Club Management 2021 issue 4
Louis Hamilton
Louis Hamilton
Technogym’s support & innovative products have brought my dream to life

I’ve seen the fitness and sports sectors from a lot of angles,” explains Hamilton. “I was a full-time football player until I was released due to injury, then entered the fitness industry and worked in a council gym for six years. From there I went self-employed and worked out of my converted garage for five years. I always knew I wanted to open a studio, and used those years to save up every penny.”

The gym’s name hints at the driving force behind Louis’s hard work.

Hamilton lost his father, much-loved football player Neville Hamilton, shortly before his 18th birthday. An annual sporting award dedicated to him is given for community events or remarkable achievements in sport.

Hamilton’s Honour was created to continue the Hamilton family’s dedication to community fitness.

“It’s been hard work with lots of challenges,” says Hamilton. “But I never stopped working towards the dream, and Technogym has been amazingly helpful throughout the entire journey.”

“My vision for Hamilton’s Honour goes beyond being a fitness business,” says Hamilton. “I want to support the local community, give a lot back, and raise funds for charity through our activities.

Giving back is a big theme for Hamilton and his team. Even before the studio had officially opened, he had leveraged the gym’s social media to raise over £1,400 for British Heart Foundation in memory of his father.

Home-feel
Hamilton’s Honour offers the highest standard of service and facilities in a welcoming, home-feel studio. This new fitness facility, now equipped with the latest Technogym innovations, has opened its doors and welcomed members to experience the Excite Live cardio range.

“I set out to create a quiet, spacious, private environment where people could feel as though they were training in a home gym – if a home gym could have stunning décor and state of the art equipment!” says Hamilton. “I took my inspiration from top locations in the hospitality sector, working with a designer and with Technogym to create the look and feel I wanted.”

“Our membership is capped at 400 which means members will always have the space and attention they deserve.”

Hamilton’s Honour is completely kitted out with Technogym equipment and the partnership has brought the vision to life. There’s an Olympic lifting area, a cardio zone (with Excite Live Run), a HIIT and functional area (featuring Skill Line products), and an Omnia functional training rig with attachments accompanying a half-size boxing ring, tucked away behind a design wall.

“My aim was always to create a beautiful space with premium products,” says Hamilton. “I looked at other equipment companies but none came close to Technogym. Their equipment looks beautiful and ties in with my theme, and offers the latest technology.

“Partnering with Technogym means I will always be at the forefront of innovation. Technogym is a true partner – they helped me design the space, install the equipment, train my staff on the technology, and put together the best package of content for my members.

“Hamilton’s Honour’s membership runs from beginners through to elite athletes, and Technogym offers something for everyone.”

Advanced Innovation
“Excite Live is the most advanced and innovative product out there,” says Hamilton. “It’s perfect for members of any level, because Technogym Live works with the user to guide them through a pre-set programme.

Beginners can join in with live routines, and advanced athletes can push themselves with the fast track controls, changing speed and incline on the fly. Excite Live is amazing, and feedback has been incredible. People have never used anything like it.”

Hamilton also chose to feature the Mywellness app, which is helping him create the all-important community feel at Hamilton’s Honour.

“We want our members to have all their fitness information in one place, and that’s what Mywellness does,” he explains. “All of the Technogym equipment links to their Mywellness, and they can track data outside the gym too. It all links to our leader board, and we can set challenges and prizes. I want to give back as much as I can to people using the gym.

“Technogym’s support and innovative products have brought my dream to life. They’ve been a phone call away the whole time and I am grateful to have them as a partner.”

More: www.technogym.com

Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
Hamilton’s Honour is Leicester’s newest studio / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey / photo: Technogym
https://www.leisureopportunities.co.uk/images/2021/455911_335271.jpg
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
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Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
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Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Power Plate: Exercise equipment
Uniforms
Service Sport: Uniforms
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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