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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Rainer UsselmannCo-founder, Happy Finish

Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing

Published in Health Club Management 2022 issue 6
Usselmann is redefining immersive experiences / Photo: Happy Finish
Usselmann is redefining immersive experiences / Photo: Happy Finish
It became clear there was an opportunity to extend our collaboration beyond a single VR project – going beyond the physical and into the metaverse

What trends do you see driving change in the fitness and wellness sector?
Wellness is undergoing a momentous digital transformation – from the music industry pivoting to ‘wellness’ music to new technologies that capture our biometric data to create personalised, healing breathwork. We’re entering the era of adaptive, personalised digital wellbeing solutions.

You’re working with Thermengruppe Josef Wund to create new services – what will these look like?
It’s all about immersive wellness. We’re developing a number of different technologies such as instructor-led or self-guided classes against changing, spectacular backdrops. These are delivered on room-sized curved screens in immersive, biophilic environments and also multisensory chroma yoga, enabled with motion tracking-based feedback.

The aim is for immersive wellness to make guests see, feel and experience in a new and multisensory way.

Tell us more about Thermengruppe Josef Wund
It’s a German company, that designs, develops and operates wellness resorts that combine the ancient tradition of thermal baths with the thrills of a modern waterpark, with a wide range of health and wellbeing options, such as yoga classes and workouts available and healthy food options.

These are all set within very large, architecturally spectacular, light-filled, biophilic spaces full of real vegetation and hundreds of giant palm trees. The resorts offer guests a unique wellbeing proposition, a refuge from the stresses of daily life and a holiday destination that’s just a short commute away.

How did the partnership come about?
When Thermengruppe Josef Wund approached us in early 2019, it was initially to develop a collaboration for our Virtual Reality SkySlide product, that we’d launched on the viewing platform of the Shard in London two years before (www.spabusiness.com/skyslide).


However, during the course of our initial conversations, it quickly became clear that there was an opportunity to extend our collaboration beyond a single VR project, and look at ways of widening Wund’s core proposition beyond the physical and into the metaverse.

How did the partnership develop?
Under the working title ‘Therme in your pocket’, we began a series of work-streams to establish and define how a digital ‘experiential’ layer could be added to their customer journey to meaningfully extend what was on offer in bricks and mortar; how we could enable digital and physical services for enhanced wellbeing, on site, on the go, at home and at work.

At the discovery phase, we researched the market for digitally-enabled wellbeing services from blockbuster Apps such as Calm, as well as trends – for example, the quantified/optimised self and health metrics. What became clear, very quickly, was the need to differentiate the new offer, and the vision of the service that Wund would bring to the market from more generic wellbeing propositions.

What direction did you head in?
We had to be clear about the specific and evolving needs and expectations of Wund’s core audience. Supported by a process of user and stakeholder interviews, we arrived at a few key considerations. While the general wellness market has seen exponential growth, particularly in the shape of global, self-serve wellness apps, either VC-funded, or from tech incumbents, we wanted to ensure that Wund’s offer was more authentic, more connected with their physical sites and services and their local and regional audiences.

How are you making it different?
With two million guests visiting Wund resorts annually, there’s a real gap for products and services that can meaningfully extend the company’s service offer and brand.

This presents a unique opportunity for a credible presence built on a well-established ecosystem within an otherwise increasingly crowded and generic wellness market.

The need for heightened focus on health and wellbeing has never been more acute. The pandemic has pushed narratives centre-stage that had been on the margins before, such as mental health, burnout, work-life balance, nutrition and so on.

What will the new services look like?
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing. Our roadmap for Wund’s on-site and off-site programming will follow two key principles:
1. Immersive Wellness Solutions
These will deliver evidence-based wellness, combined with immersive technology to create interactive installations, experiential relaxation programmes and products.
2. The importance of community
We want to support Wund’s community to transform anxiety, support healthier lifestyles, and improve productivity. This will happen by building a community around wellness and technology, supporting a transition from a transactional proposition to the consumer becoming partners in striving for attainable wellness.

And what effects will they have?
These emerging ‘digital nutrition’ tools categorise content based on its proven ability to evoke six core emotions or mood groups: calm, confidence, connection, energy, focus and happiness. These moods are linked to the activity of neurotransmitters and hormones, such as GABA, dopamine, oxytocin, endorphins, acetylcholine, and serotonin.

How do you see the future of digital wellness?
Wellbeing needs redefining now that being digital has become a ‘thing’. We’re excited to be part of the redefinition of how meaningful immersive experiences can add value and a sense of wellbeing to people, whether they’re at home, at work, on the go or at play. We think of it as wellbeing remixed for the age of the metaverse.

/ Photo: Wund Holdings
The aim is for immersive wellness to make guests see and feel in new ways / Photo: Wund Holdings
The aim is for immersive wellness to make guests see and feel in new ways / Photo: Wund Holdings
Two million guests currently visit Wund’s wellness destinations each year / Photo: Therme Group
Two million guests currently visit Wund’s wellness destinations each year / Photo: Therme Group
/ Photo: Wund Holdings
Customers will become partners in striving for attainable wellness, says Usselmann / Photo: Wund Holdings
Customers will become partners in striving for attainable wellness, says Usselmann / Photo: Wund Holdings
Germany’s largest wellbeing resort, in Bad Vilbel, will open in 2023 / Photo: Therme Group
Germany’s largest wellbeing resort, in Bad Vilbel, will open in 2023 / Photo: Therme Group
https://www.leisureopportunities.co.uk/images/2022/115556_198156.jpg
The co-founder of Happy Finish explains how the future of fitness could look with ‘digital-first’ wellness prescriptions and fully immersive experiences
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features

HCM People: Rainer UsselmannCo-founder, Happy Finish

Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing

Published in Health Club Management 2022 issue 6
Usselmann is redefining immersive experiences / Photo: Happy Finish
Usselmann is redefining immersive experiences / Photo: Happy Finish
It became clear there was an opportunity to extend our collaboration beyond a single VR project – going beyond the physical and into the metaverse

What trends do you see driving change in the fitness and wellness sector?
Wellness is undergoing a momentous digital transformation – from the music industry pivoting to ‘wellness’ music to new technologies that capture our biometric data to create personalised, healing breathwork. We’re entering the era of adaptive, personalised digital wellbeing solutions.

You’re working with Thermengruppe Josef Wund to create new services – what will these look like?
It’s all about immersive wellness. We’re developing a number of different technologies such as instructor-led or self-guided classes against changing, spectacular backdrops. These are delivered on room-sized curved screens in immersive, biophilic environments and also multisensory chroma yoga, enabled with motion tracking-based feedback.

The aim is for immersive wellness to make guests see, feel and experience in a new and multisensory way.

Tell us more about Thermengruppe Josef Wund
It’s a German company, that designs, develops and operates wellness resorts that combine the ancient tradition of thermal baths with the thrills of a modern waterpark, with a wide range of health and wellbeing options, such as yoga classes and workouts available and healthy food options.

These are all set within very large, architecturally spectacular, light-filled, biophilic spaces full of real vegetation and hundreds of giant palm trees. The resorts offer guests a unique wellbeing proposition, a refuge from the stresses of daily life and a holiday destination that’s just a short commute away.

How did the partnership come about?
When Thermengruppe Josef Wund approached us in early 2019, it was initially to develop a collaboration for our Virtual Reality SkySlide product, that we’d launched on the viewing platform of the Shard in London two years before (www.spabusiness.com/skyslide).


However, during the course of our initial conversations, it quickly became clear that there was an opportunity to extend our collaboration beyond a single VR project, and look at ways of widening Wund’s core proposition beyond the physical and into the metaverse.

How did the partnership develop?
Under the working title ‘Therme in your pocket’, we began a series of work-streams to establish and define how a digital ‘experiential’ layer could be added to their customer journey to meaningfully extend what was on offer in bricks and mortar; how we could enable digital and physical services for enhanced wellbeing, on site, on the go, at home and at work.

At the discovery phase, we researched the market for digitally-enabled wellbeing services from blockbuster Apps such as Calm, as well as trends – for example, the quantified/optimised self and health metrics. What became clear, very quickly, was the need to differentiate the new offer, and the vision of the service that Wund would bring to the market from more generic wellbeing propositions.

What direction did you head in?
We had to be clear about the specific and evolving needs and expectations of Wund’s core audience. Supported by a process of user and stakeholder interviews, we arrived at a few key considerations. While the general wellness market has seen exponential growth, particularly in the shape of global, self-serve wellness apps, either VC-funded, or from tech incumbents, we wanted to ensure that Wund’s offer was more authentic, more connected with their physical sites and services and their local and regional audiences.

How are you making it different?
With two million guests visiting Wund resorts annually, there’s a real gap for products and services that can meaningfully extend the company’s service offer and brand.

This presents a unique opportunity for a credible presence built on a well-established ecosystem within an otherwise increasingly crowded and generic wellness market.

The need for heightened focus on health and wellbeing has never been more acute. The pandemic has pushed narratives centre-stage that had been on the margins before, such as mental health, burnout, work-life balance, nutrition and so on.

What will the new services look like?
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing. Our roadmap for Wund’s on-site and off-site programming will follow two key principles:
1. Immersive Wellness Solutions
These will deliver evidence-based wellness, combined with immersive technology to create interactive installations, experiential relaxation programmes and products.
2. The importance of community
We want to support Wund’s community to transform anxiety, support healthier lifestyles, and improve productivity. This will happen by building a community around wellness and technology, supporting a transition from a transactional proposition to the consumer becoming partners in striving for attainable wellness.

And what effects will they have?
These emerging ‘digital nutrition’ tools categorise content based on its proven ability to evoke six core emotions or mood groups: calm, confidence, connection, energy, focus and happiness. These moods are linked to the activity of neurotransmitters and hormones, such as GABA, dopamine, oxytocin, endorphins, acetylcholine, and serotonin.

How do you see the future of digital wellness?
Wellbeing needs redefining now that being digital has become a ‘thing’. We’re excited to be part of the redefinition of how meaningful immersive experiences can add value and a sense of wellbeing to people, whether they’re at home, at work, on the go or at play. We think of it as wellbeing remixed for the age of the metaverse.

/ Photo: Wund Holdings
The aim is for immersive wellness to make guests see and feel in new ways / Photo: Wund Holdings
The aim is for immersive wellness to make guests see and feel in new ways / Photo: Wund Holdings
Two million guests currently visit Wund’s wellness destinations each year / Photo: Therme Group
Two million guests currently visit Wund’s wellness destinations each year / Photo: Therme Group
/ Photo: Wund Holdings
Customers will become partners in striving for attainable wellness, says Usselmann / Photo: Wund Holdings
Customers will become partners in striving for attainable wellness, says Usselmann / Photo: Wund Holdings
Germany’s largest wellbeing resort, in Bad Vilbel, will open in 2023 / Photo: Therme Group
Germany’s largest wellbeing resort, in Bad Vilbel, will open in 2023 / Photo: Therme Group
https://www.leisureopportunities.co.uk/images/2022/115556_198156.jpg
The co-founder of Happy Finish explains how the future of fitness could look with ‘digital-first’ wellness prescriptions and fully immersive experiences
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EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Exercise is Medicine Days: FIBO advocates against lack of exercise
Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.
Featured press releases
Featured press releases: ANGUSalive to bring new PT provision to its sports centres
The charitable trust, ANGUSalive, which provides culture, sport and leisure services for the county of Angus, has partnered with YOUR Personal Training to bring a new PT provision across seven of its leisure sites in Scotland.
Directory
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Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
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Diary dates
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Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
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Diary dates
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Diary dates
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