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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Egym on tour

Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK

Published in Health Club Management 2021 issue 8
Buyers are invited to view and try out the Egym kit for themselves / photo: Egym
Buyers are invited to view and try out the Egym kit for themselves / photo: Egym

The Egym Concept Team is travelling the length and breadth of the British Isles in a fully equipped, custom-branded Volkswagen Crafter van, showcasing Egym’s digital ecosystem.

“Even though the country is starting to fire up again after the lifting of restrictions, there’s still a reluctance to travel,” says Tanya Hall, UK marketing manager of Egym UK. “So, rather than expecting operators to travel to our show sites to see how our new product innovations augment the connected gym floor experience, we’re delivering a fully-functioning Egym experience right to their door.”

The mobile experience showcases Egym’s connected gym floor, incorporating an Egym Smart Strength Series Seated Row and a connected partner’s upright bike, enabling the team to demonstrate how digitalisation connects all components of the member journey, delivering an unrivalled person-centered experience.

This is managed through Egym digital, which incorporates both a member-branded app and a trainer app.

Game-changing products
Craig Worley, national key account manager for Egym UK, adds: “Despite the pandemic, in the last 12 months, Egym has brought several game-changing products to market and it’s important we find accessible ways to showcase these to operators.

“Digitalisation is transforming the way we deliver services, making it possible to provide totally bespoke, goal-orientated experiences that engage and motivate everyone.

As a sector, extending our reach and value beyond the 20 percenters and engaging those with more health-focused objectives is how we’ll grow and build resilience.

Egym has developed a complete digital ecosystem that enables people to self-manage their long-term wellness journey, supported by technology and expertise provided by professionals, working in gyms and leisure centres.”

During the pandemic, Egym continued to invest in research and development in order to be able to respond to rapidly changing market needs. Immunity Boost, a scientifically based programme designed to help the body tackle infection was launched and the Branded Member App was upgraded to enable operators to send hygiene reminder messages direct to members and to implement digital booking systems that manage capacity restrictions.

Fully connected training experience
To complete the gym floor connected experience, Egym also launched Fitness Hub, a gym floor centerpiece that enables touchless new member onboarding, self-service performance assessments and progress tracking.

Worley says: “Despite the pandemic, it has been an incredible year for Egym. We offer the world’s first, fully-connected training experience and we need to showcase its value to as many operators as possible. The Experience Tour is a great way of re-engaging, in-person, with the operators, after months of social isolation and provides the perfect setting to showcase our complete digital ecosystem.

Look out for the Egym Experience Van as we tour the country. If you spot us on your travels, give us a wave, take a picture and share on social media, using the hashtag #Egymexperiencetour.”

photo: Edinburgh Leisure

"When the Egym Experience Tour rolled up to the Royal Commonwealth Pool, I invited key stakeholders to a comprehensive product demonstration. Getting this kind of engagement if we had to travel, would be out of the question. Experiencing the connected gym floor was logistically much simpler than moving equipment into the building, making it a great way to sample the product without all the hassle of travel" –  David McGlade, Edinburgh Leisure

If you would like to arrange for The Experience Tour to stop by your venue, simply click on the QR code and pick a date!

For live updates of locations and dates, check our social media channels

www.linkedin.com/company/egymuk

• www.twitter.com/Egym_UK

• www.facebook.com/EgymUK

• www.instagram.com/EgymUK

photo: Egym
The Egym Experience Tour has been travelling the country / photo: Egym
The Egym Experience Tour has been travelling the country / photo: Egym
Fitness Hub is a gym floor centrepiece with a wide range of functions / photo: Egym
Fitness Hub is a gym floor centrepiece with a wide range of functions / photo: Egym
https://www.leisureopportunities.co.uk/images/2021/724938_356509.jpg
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
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features

Sponsored: Egym on tour

Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK

Published in Health Club Management 2021 issue 8
Buyers are invited to view and try out the Egym kit for themselves / photo: Egym
Buyers are invited to view and try out the Egym kit for themselves / photo: Egym

The Egym Concept Team is travelling the length and breadth of the British Isles in a fully equipped, custom-branded Volkswagen Crafter van, showcasing Egym’s digital ecosystem.

“Even though the country is starting to fire up again after the lifting of restrictions, there’s still a reluctance to travel,” says Tanya Hall, UK marketing manager of Egym UK. “So, rather than expecting operators to travel to our show sites to see how our new product innovations augment the connected gym floor experience, we’re delivering a fully-functioning Egym experience right to their door.”

The mobile experience showcases Egym’s connected gym floor, incorporating an Egym Smart Strength Series Seated Row and a connected partner’s upright bike, enabling the team to demonstrate how digitalisation connects all components of the member journey, delivering an unrivalled person-centered experience.

This is managed through Egym digital, which incorporates both a member-branded app and a trainer app.

Game-changing products
Craig Worley, national key account manager for Egym UK, adds: “Despite the pandemic, in the last 12 months, Egym has brought several game-changing products to market and it’s important we find accessible ways to showcase these to operators.

“Digitalisation is transforming the way we deliver services, making it possible to provide totally bespoke, goal-orientated experiences that engage and motivate everyone.

As a sector, extending our reach and value beyond the 20 percenters and engaging those with more health-focused objectives is how we’ll grow and build resilience.

Egym has developed a complete digital ecosystem that enables people to self-manage their long-term wellness journey, supported by technology and expertise provided by professionals, working in gyms and leisure centres.”

During the pandemic, Egym continued to invest in research and development in order to be able to respond to rapidly changing market needs. Immunity Boost, a scientifically based programme designed to help the body tackle infection was launched and the Branded Member App was upgraded to enable operators to send hygiene reminder messages direct to members and to implement digital booking systems that manage capacity restrictions.

Fully connected training experience
To complete the gym floor connected experience, Egym also launched Fitness Hub, a gym floor centerpiece that enables touchless new member onboarding, self-service performance assessments and progress tracking.

Worley says: “Despite the pandemic, it has been an incredible year for Egym. We offer the world’s first, fully-connected training experience and we need to showcase its value to as many operators as possible. The Experience Tour is a great way of re-engaging, in-person, with the operators, after months of social isolation and provides the perfect setting to showcase our complete digital ecosystem.

Look out for the Egym Experience Van as we tour the country. If you spot us on your travels, give us a wave, take a picture and share on social media, using the hashtag #Egymexperiencetour.”

photo: Edinburgh Leisure

"When the Egym Experience Tour rolled up to the Royal Commonwealth Pool, I invited key stakeholders to a comprehensive product demonstration. Getting this kind of engagement if we had to travel, would be out of the question. Experiencing the connected gym floor was logistically much simpler than moving equipment into the building, making it a great way to sample the product without all the hassle of travel" –  David McGlade, Edinburgh Leisure

If you would like to arrange for The Experience Tour to stop by your venue, simply click on the QR code and pick a date!

For live updates of locations and dates, check our social media channels

www.linkedin.com/company/egymuk

• www.twitter.com/Egym_UK

• www.facebook.com/EgymUK

• www.instagram.com/EgymUK

photo: Egym
The Egym Experience Tour has been travelling the country / photo: Egym
The Egym Experience Tour has been travelling the country / photo: Egym
Fitness Hub is a gym floor centrepiece with a wide range of functions / photo: Egym
Fitness Hub is a gym floor centrepiece with a wide range of functions / photo: Egym
https://www.leisureopportunities.co.uk/images/2021/724938_356509.jpg
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
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Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
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Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
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Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to ...
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Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...
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Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Power Plate: Exercise equipment
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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