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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM people: David BeckhamGlobal partner, F45

This partnership with F45 is an exciting business venture for me

Published in Health Club Management 2021 issue 8
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team

You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
https://www.leisureopportunities.co.uk/images/2021/746979_366581.jpg
Following its IPO, David Beckham is investing in global gym franchise, F45
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Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team
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Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
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A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
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VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
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Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM people: David BeckhamGlobal partner, F45

This partnership with F45 is an exciting business venture for me

Published in Health Club Management 2021 issue 8
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team

You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
https://www.leisureopportunities.co.uk/images/2021/746979_366581.jpg
Following its IPO, David Beckham is investing in global gym franchise, F45
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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