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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 3
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Focus on big bold ideas to really boost healthy lifestyles

In the spirit of collaboration and working from the premise that very few ideas are new, I used Linkedin to sound out the industry about ways we can strengthen both our commercial and social offering as we move towards re-opening.

I was so pleased with the reaction I’m hoping others will join the discussion. The areas for consideration were as follows:

1. Incentivise vaccine refusers
Can we target those who are nervous or reluctant about vaccination by incentivising them using leisure and cultural offers?

IDEAS: free membership, tickets to shows, personal training sessions, wearables.

2. Means meet needs
Given some people have reportedly been stashing cash as they can’t go abroad, for example, yet might well be carrying excess weight and be in poor shape generally, is anyone designing products and/or services to help accelerate positive change?

IDEAS: advanced payment membership offers, weight management courses, nutritional advice and healthy food delivery services, wearables plus advice, personal training bundles.

3. Needs without means
Can we design similar programmes to assist with the above, but targeting deprived communities and those that need help most?

IDEAS: aim to be commissioned to boost their resilience. Organise social prescribing activities with Link Workers and voluntary sector referral schemes using parks and community venues. Run community engagement events to co-create activities with the communities not just for them.

4. Family time
Can we help families be more active with a ‘summer of fun’ for kids who’ve been cooped up for far too long?

IDEAS: kickstart a new era in family activity in centres and parks. Create programmes in the streets. Organise huge open weekends that offer a range of family activities. Run summer play schemes utilising Marcus Rashford holiday hunger funding and Sport England’s £10m to open school facilities. Focus on big bold ideas to really boost healthy lifestyles.

If you’d like to hear how others have responded to the above call for ideas and would also like to share your ideas please get in touch: [email protected].

Andy King, Link4Life

Stepping up to support the NHS
Dr Davina Deniszczyc, Nuffield Health

At this challenging time in our sector’s history, I want to highlight the valuable contribution that many of Nuffield Health’s fitness and wellbeing professionals are making to support the recovery of the nation from COVID-19.

Twenty eight of our fitness and wellbeing professions have been seconded to work with the Buckingham Healthcare NHS Trust to help the COVID-19 efforts, within family liaison, clerical, operational and administrative positions including COVID-19 swabbing.

The 28 are from Nuffield Health’s Fitness & Wellbeing Centres in Aylesbury, St Albans, Hemel Hempstead, Oxfordshire, Wokingham and Ealing and they’re working at the NHS Trust’s Stoke Mandeville, Amersham and Wycombe hospitals.

Their work is highly valued, as Tunde Adewopo, divisional director of specialist services at Buckinghamshire Healthcare NHS Trust explains: “Partnering with Nuffield Health locally to be able to bring some of their employees to work with us at the trust couldn’t be more timely.

This is supporting our medical and nursing colleagues, helping to free up their time and enabling them to focus even more on caring for our patients.”

This is part of a programme across Nuffield Health in support of NHS trusts and builds on the COVID-19 Recovery Programme that is now running at 17 of our fitness and wellbeing centres across the UK, ahead of a larger rollout to over 40 sites by May 2021.

The programme blends physical therapy and mental health support and is run in partnership with local NHS trusts.

Former NHS patients will work with a rehabilitation specialist for personalised advice and on a recovery plan, consisting of a six-week virtual programme of at-home exercises, before moving to one of our fitness and wellbeing centres.

We’ll share the outcomes with the NHS and other healthcare providers. With gyms reopening, we can see the light at the end of the tunnel. I hope the sector’s safety record, value and importance is recognised, so we can work to build a healthier nation.

The programme blends together physical therapy and mental health support and is run in partnership with local NHS trusts
Members of the Nuffield health clubs teams switched roles to provide COVID support / photo: shutterstock/Alexander Raths
https://www.leisureopportunities.co.uk/images/2021/918124_254707.jpg
Nuffield’s Dr Davina Deniszczyc writes in about supporting the NHS and Link4Life’s Andy King challenges the industry to innovate
HCM magazine
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM magazine
HCM People

Helena Field

Wellbeing by Rangeford Villages
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM Magazine
Editor's letter
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
IHRSA
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Research
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM Magazine
Town planning
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
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HCM People
When women train on half-truths and crap science it’s painfully limiting
HCM Magazine
Latest News
Fully vaccinated people in the US no longer need to wear a face mask whether ...
Latest News
Anytime Fitness UK has revealed that April was its busiest month for new memberships since ...
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Video Gallery
FreeMotion Fitness
Pendex
MyZone Group Ltd
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 3
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Focus on big bold ideas to really boost healthy lifestyles

In the spirit of collaboration and working from the premise that very few ideas are new, I used Linkedin to sound out the industry about ways we can strengthen both our commercial and social offering as we move towards re-opening.

I was so pleased with the reaction I’m hoping others will join the discussion. The areas for consideration were as follows:

1. Incentivise vaccine refusers
Can we target those who are nervous or reluctant about vaccination by incentivising them using leisure and cultural offers?

IDEAS: free membership, tickets to shows, personal training sessions, wearables.

2. Means meet needs
Given some people have reportedly been stashing cash as they can’t go abroad, for example, yet might well be carrying excess weight and be in poor shape generally, is anyone designing products and/or services to help accelerate positive change?

IDEAS: advanced payment membership offers, weight management courses, nutritional advice and healthy food delivery services, wearables plus advice, personal training bundles.

3. Needs without means
Can we design similar programmes to assist with the above, but targeting deprived communities and those that need help most?

IDEAS: aim to be commissioned to boost their resilience. Organise social prescribing activities with Link Workers and voluntary sector referral schemes using parks and community venues. Run community engagement events to co-create activities with the communities not just for them.

4. Family time
Can we help families be more active with a ‘summer of fun’ for kids who’ve been cooped up for far too long?

IDEAS: kickstart a new era in family activity in centres and parks. Create programmes in the streets. Organise huge open weekends that offer a range of family activities. Run summer play schemes utilising Marcus Rashford holiday hunger funding and Sport England’s £10m to open school facilities. Focus on big bold ideas to really boost healthy lifestyles.

If you’d like to hear how others have responded to the above call for ideas and would also like to share your ideas please get in touch: [email protected].

Andy King, Link4Life

Stepping up to support the NHS
Dr Davina Deniszczyc, Nuffield Health

At this challenging time in our sector’s history, I want to highlight the valuable contribution that many of Nuffield Health’s fitness and wellbeing professionals are making to support the recovery of the nation from COVID-19.

Twenty eight of our fitness and wellbeing professions have been seconded to work with the Buckingham Healthcare NHS Trust to help the COVID-19 efforts, within family liaison, clerical, operational and administrative positions including COVID-19 swabbing.

The 28 are from Nuffield Health’s Fitness & Wellbeing Centres in Aylesbury, St Albans, Hemel Hempstead, Oxfordshire, Wokingham and Ealing and they’re working at the NHS Trust’s Stoke Mandeville, Amersham and Wycombe hospitals.

Their work is highly valued, as Tunde Adewopo, divisional director of specialist services at Buckinghamshire Healthcare NHS Trust explains: “Partnering with Nuffield Health locally to be able to bring some of their employees to work with us at the trust couldn’t be more timely.

This is supporting our medical and nursing colleagues, helping to free up their time and enabling them to focus even more on caring for our patients.”

This is part of a programme across Nuffield Health in support of NHS trusts and builds on the COVID-19 Recovery Programme that is now running at 17 of our fitness and wellbeing centres across the UK, ahead of a larger rollout to over 40 sites by May 2021.

The programme blends physical therapy and mental health support and is run in partnership with local NHS trusts.

Former NHS patients will work with a rehabilitation specialist for personalised advice and on a recovery plan, consisting of a six-week virtual programme of at-home exercises, before moving to one of our fitness and wellbeing centres.

We’ll share the outcomes with the NHS and other healthcare providers. With gyms reopening, we can see the light at the end of the tunnel. I hope the sector’s safety record, value and importance is recognised, so we can work to build a healthier nation.

The programme blends together physical therapy and mental health support and is run in partnership with local NHS trusts
Members of the Nuffield health clubs teams switched roles to provide COVID support / photo: shutterstock/Alexander Raths
https://www.leisureopportunities.co.uk/images/2021/918124_254707.jpg
Nuffield’s Dr Davina Deniszczyc writes in about supporting the NHS and Link4Life’s Andy King challenges the industry to innovate
Latest News
Fully vaccinated people in the US no longer need to wear a face mask whether ...
Latest News
Anytime Fitness UK has revealed that April was its busiest month for new memberships since ...
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Video Gallery
FreeMotion Fitness
Pendex
MyZone Group Ltd
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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