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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Letters: Write to reply

Wearable devices complement a health club’s offering

Published in Health Club Management 2014 issue 1

I completely agree with Bryan O’Rourke (HCM Sept 13, p68) that wearable technology can create unique opportunities for health clubs and drive down healthcare costs. However, he also said such tracking devices come with risks such as increased competition. In my mind, while this is a valid point, the risks are far outweighed by the opportunities.

Operators are all keen to find ways to attract new types of members, and keep existing ones for longer. Tracking technologies have a clear role to play in achieving this. Wearables with online platforms present clear opportunities to build propositions that attract those who see the gym as unappealing, and that enhance the experience of casual members who eventually quit. The technology allows operators and PTs to build loyalty through holistic, lifestyle-based programmes that have no physical boundaries – that do not require exercise to be carried out in-club.

The industry must embrace wearable technology, viewing it as a complement to current offerings rather than worrying it could cannibalise potential members. It won’t. Holmes Place International has used Fitbug for three years and proven the hypothesis: new corporate memberships appeal to the ‘hard to reach’ who would never previously have joined, while traditional members feel cared about, however and wherever they choose to exercise. The technology also gives access to members 24/7 to maintain engagement and motivation – a marketer’s dream. 

Ignore wearables at your peril. Build them into your propositions, else they may simply be seen as an alternative.

Paul Landau, Founder and CEO, Fitbug

Clubs should consider creating balance centres

For the first time in history, there are now more people in the US who are over the age of 45 than there are under. Because of this, many new opportunities are available for fitness and healthcare. One such opportunity is a balance centre.

It’s a fact that few older people are screened by their physicians for balance issues until they fall. One in three people older than 65 will fall this year, and 50 per cent will fall again in the next 12 months. Once an individual has fallen, the fear associated with falling again can lead to social isolation, depression and a downward spiral in health.

There’s a clear role for health clubs to play here, as studies suggest strength and balance training programmes could reduce the number of falls by up to 40 per cent. Under-utilised space in-club could be turned into a balance centre, assessing clients and – provided their doctor is in agreement (findings should be discussed with their GP before proceeding) – offering personalised programmes led by balance training specialists.

Given the growth of the over-65 age group, there’s huge potential to turn such a balance centre into a strong profit centre for your club.

Colin Milner
CEO, ICAA

A third of over-65s fall each year
A third of over-65s fall each year
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_1letter.gif
Far from leading members away into alternative exercise, wearable technology can help build their loyalty to your club, says Fitbug founder Paul Landau
Wearable technology, Fitbug, balance, exercise and ageing,Wearable technology, Fitbug, balance, exercise and ageing
HCM magazine
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM Magazine
Interview
The co-founder of The Great Outdoor Gym Company has a vision to inspire communities to become healthy and sustainable, both environmentally and personally. She speaks to Kate Cracknell
HCM Magazine
Interview
Gyms have a role to play in collaborating with the social prescribing movement to improve the nation’s health, the CEO of the UK’s National Academy of Social Prescribing tells Kate Cracknell
HCM Magazine
Insight
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
Latest News
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As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
Featured supplier news: Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
trade associations
International SPA Association - iSPA: trade associations
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Letters: Write to reply

Wearable devices complement a health club’s offering

Published in Health Club Management 2014 issue 1

I completely agree with Bryan O’Rourke (HCM Sept 13, p68) that wearable technology can create unique opportunities for health clubs and drive down healthcare costs. However, he also said such tracking devices come with risks such as increased competition. In my mind, while this is a valid point, the risks are far outweighed by the opportunities.

Operators are all keen to find ways to attract new types of members, and keep existing ones for longer. Tracking technologies have a clear role to play in achieving this. Wearables with online platforms present clear opportunities to build propositions that attract those who see the gym as unappealing, and that enhance the experience of casual members who eventually quit. The technology allows operators and PTs to build loyalty through holistic, lifestyle-based programmes that have no physical boundaries – that do not require exercise to be carried out in-club.

The industry must embrace wearable technology, viewing it as a complement to current offerings rather than worrying it could cannibalise potential members. It won’t. Holmes Place International has used Fitbug for three years and proven the hypothesis: new corporate memberships appeal to the ‘hard to reach’ who would never previously have joined, while traditional members feel cared about, however and wherever they choose to exercise. The technology also gives access to members 24/7 to maintain engagement and motivation – a marketer’s dream. 

Ignore wearables at your peril. Build them into your propositions, else they may simply be seen as an alternative.

Paul Landau, Founder and CEO, Fitbug

Clubs should consider creating balance centres

For the first time in history, there are now more people in the US who are over the age of 45 than there are under. Because of this, many new opportunities are available for fitness and healthcare. One such opportunity is a balance centre.

It’s a fact that few older people are screened by their physicians for balance issues until they fall. One in three people older than 65 will fall this year, and 50 per cent will fall again in the next 12 months. Once an individual has fallen, the fear associated with falling again can lead to social isolation, depression and a downward spiral in health.

There’s a clear role for health clubs to play here, as studies suggest strength and balance training programmes could reduce the number of falls by up to 40 per cent. Under-utilised space in-club could be turned into a balance centre, assessing clients and – provided their doctor is in agreement (findings should be discussed with their GP before proceeding) – offering personalised programmes led by balance training specialists.

Given the growth of the over-65 age group, there’s huge potential to turn such a balance centre into a strong profit centre for your club.

Colin Milner
CEO, ICAA

A third of over-65s fall each year
A third of over-65s fall each year
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_1letter.gif
Far from leading members away into alternative exercise, wearable technology can help build their loyalty to your club, says Fitbug founder Paul Landau
Wearable technology, Fitbug, balance, exercise and ageing,Wearable technology, Fitbug, balance, exercise and ageing
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Latest News
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
Featured supplier news: Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
trade associations
International SPA Association - iSPA: trade associations
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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