GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Letters: Write to reply

Wearable devices complement a health club’s offering

Published in Health Club Management 2014 issue 1

I completely agree with Bryan O’Rourke (HCM Sept 13, p68) that wearable technology can create unique opportunities for health clubs and drive down healthcare costs. However, he also said such tracking devices come with risks such as increased competition. In my mind, while this is a valid point, the risks are far outweighed by the opportunities.

Operators are all keen to find ways to attract new types of members, and keep existing ones for longer. Tracking technologies have a clear role to play in achieving this. Wearables with online platforms present clear opportunities to build propositions that attract those who see the gym as unappealing, and that enhance the experience of casual members who eventually quit. The technology allows operators and PTs to build loyalty through holistic, lifestyle-based programmes that have no physical boundaries – that do not require exercise to be carried out in-club.

The industry must embrace wearable technology, viewing it as a complement to current offerings rather than worrying it could cannibalise potential members. It won’t. Holmes Place International has used Fitbug for three years and proven the hypothesis: new corporate memberships appeal to the ‘hard to reach’ who would never previously have joined, while traditional members feel cared about, however and wherever they choose to exercise. The technology also gives access to members 24/7 to maintain engagement and motivation – a marketer’s dream. 

Ignore wearables at your peril. Build them into your propositions, else they may simply be seen as an alternative.

Paul Landau, Founder and CEO, Fitbug

Clubs should consider creating balance centres

For the first time in history, there are now more people in the US who are over the age of 45 than there are under. Because of this, many new opportunities are available for fitness and healthcare. One such opportunity is a balance centre.

It’s a fact that few older people are screened by their physicians for balance issues until they fall. One in three people older than 65 will fall this year, and 50 per cent will fall again in the next 12 months. Once an individual has fallen, the fear associated with falling again can lead to social isolation, depression and a downward spiral in health.

There’s a clear role for health clubs to play here, as studies suggest strength and balance training programmes could reduce the number of falls by up to 40 per cent. Under-utilised space in-club could be turned into a balance centre, assessing clients and – provided their doctor is in agreement (findings should be discussed with their GP before proceeding) – offering personalised programmes led by balance training specialists.

Given the growth of the over-65 age group, there’s huge potential to turn such a balance centre into a strong profit centre for your club.

Colin Milner
CEO, ICAA

A third of over-65s fall each year
A third of over-65s fall each year
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_1letter.gif
Far from leading members away into alternative exercise, wearable technology can help build their loyalty to your club, says Fitbug founder Paul Landau
Wearable technology, Fitbug, balance, exercise and ageing,Wearable technology, Fitbug, balance, exercise and ageing
HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM magazine
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM magazine
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Supplier launch
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Power Plate: Exercise equipment
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Letters: Write to reply

Wearable devices complement a health club’s offering

Published in Health Club Management 2014 issue 1

I completely agree with Bryan O’Rourke (HCM Sept 13, p68) that wearable technology can create unique opportunities for health clubs and drive down healthcare costs. However, he also said such tracking devices come with risks such as increased competition. In my mind, while this is a valid point, the risks are far outweighed by the opportunities.

Operators are all keen to find ways to attract new types of members, and keep existing ones for longer. Tracking technologies have a clear role to play in achieving this. Wearables with online platforms present clear opportunities to build propositions that attract those who see the gym as unappealing, and that enhance the experience of casual members who eventually quit. The technology allows operators and PTs to build loyalty through holistic, lifestyle-based programmes that have no physical boundaries – that do not require exercise to be carried out in-club.

The industry must embrace wearable technology, viewing it as a complement to current offerings rather than worrying it could cannibalise potential members. It won’t. Holmes Place International has used Fitbug for three years and proven the hypothesis: new corporate memberships appeal to the ‘hard to reach’ who would never previously have joined, while traditional members feel cared about, however and wherever they choose to exercise. The technology also gives access to members 24/7 to maintain engagement and motivation – a marketer’s dream. 

Ignore wearables at your peril. Build them into your propositions, else they may simply be seen as an alternative.

Paul Landau, Founder and CEO, Fitbug

Clubs should consider creating balance centres

For the first time in history, there are now more people in the US who are over the age of 45 than there are under. Because of this, many new opportunities are available for fitness and healthcare. One such opportunity is a balance centre.

It’s a fact that few older people are screened by their physicians for balance issues until they fall. One in three people older than 65 will fall this year, and 50 per cent will fall again in the next 12 months. Once an individual has fallen, the fear associated with falling again can lead to social isolation, depression and a downward spiral in health.

There’s a clear role for health clubs to play here, as studies suggest strength and balance training programmes could reduce the number of falls by up to 40 per cent. Under-utilised space in-club could be turned into a balance centre, assessing clients and – provided their doctor is in agreement (findings should be discussed with their GP before proceeding) – offering personalised programmes led by balance training specialists.

Given the growth of the over-65 age group, there’s huge potential to turn such a balance centre into a strong profit centre for your club.

Colin Milner
CEO, ICAA

A third of over-65s fall each year
A third of over-65s fall each year
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_1letter.gif
Far from leading members away into alternative exercise, wearable technology can help build their loyalty to your club, says Fitbug founder Paul Landau
Wearable technology, Fitbug, balance, exercise and ageing,Wearable technology, Fitbug, balance, exercise and ageing
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
Latest News
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Technogym awarded “Supplier of the year” at ukactive awards 2021
The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Power Plate: Exercise equipment
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd