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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Letters: Write to reply

Negative body image remains a key barrier to exercise

Published in Health Club Management 2013 issue 2

Karen Keohane, National programme manager, Us Girls

It was with great interest that I read your body confidence article last year (see HCM June 12, p50). Us Girls – a sports charity aimed at getting young women aged 14 to 25 active – launched in April 2011 to get 30,000 young women from disadvantaged areas more active by providing them with fitness and sporting opportunities within their local communities. As such, we fully understand the significance of body image as a barrier to exercise. The fact that the issue is still prevalent among women aged over 30 makes it even more important to resolve the problem in younger generations.

Negative body image is associated with low self-esteem, emotional distress and depression, as well as being a risk factor for eating disorders. Us Girls has recently commissioned its own research into body image, and the study confirmed that many young women do not take part in organised exercise classes because they are too conscious of how they look. While they acknowledge that exercise will lead to improved fitness and general wellbeing, they are struggling to break the vicious circle which a negative body image imposes on them.

The research also suggests that young women are more likely to exercise if they enjoy the activity and if they are part of a small group, with group goals to achieve. Us Girls has shared these findings with the sports industry and produced ‘how to’ guides to help organisations understand the issue and help remove barriers.

Balancing trends with long-term health management

I was interested to read your recent editor’s letter, ‘A broader church’ (HCM NovDec 12, p3). As an industry, we are as fickle as the consumer. We jump from trend to trend in a bid to engage new audiences, which sometimes leads our existing members and customers to become disengaged and disinterested. That said, I believe some of these trends – especially those linked to HIT – will enable small, independent operators to create niches within their local communities, with lower initial set-up costs.

However, as a large operator of multi-service facilities, we would never specialise. Our user base is too diverse, from 80-year-olds who come for an early morning swim to families playing badminton and people on GP referral schemes. We are also placing more emphasis on the creation of zones – a bit like what Fitness Club 24 in Poland is doing – which enables flexibility.  

For us, and indeed our clients, it’s all about the health agenda and what we can do to offer a more holistic approach to health and wellbeing. Trends come and go, but long-term sustainable health management is a serious matter, which is why this will always be at the centre of our offering. We will always appeal to a wide and diverse target audience within our communities.

Kevin Yates, Head of fitness, retention and marketing, Leisure Connection

It’s important for many operators to still appeal to a broad market / © stocklite/shutterstock.com
It’s important for many operators to still appeal to a broad market / © stocklite/shutterstock.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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Research from Us Girls shows body image is still a barrier to exercise for young girls, says programme manager Karen Keohane
Write to reply,Write to reply
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features

Letters: Write to reply

Negative body image remains a key barrier to exercise

Published in Health Club Management 2013 issue 2

Karen Keohane, National programme manager, Us Girls

It was with great interest that I read your body confidence article last year (see HCM June 12, p50). Us Girls – a sports charity aimed at getting young women aged 14 to 25 active – launched in April 2011 to get 30,000 young women from disadvantaged areas more active by providing them with fitness and sporting opportunities within their local communities. As such, we fully understand the significance of body image as a barrier to exercise. The fact that the issue is still prevalent among women aged over 30 makes it even more important to resolve the problem in younger generations.

Negative body image is associated with low self-esteem, emotional distress and depression, as well as being a risk factor for eating disorders. Us Girls has recently commissioned its own research into body image, and the study confirmed that many young women do not take part in organised exercise classes because they are too conscious of how they look. While they acknowledge that exercise will lead to improved fitness and general wellbeing, they are struggling to break the vicious circle which a negative body image imposes on them.

The research also suggests that young women are more likely to exercise if they enjoy the activity and if they are part of a small group, with group goals to achieve. Us Girls has shared these findings with the sports industry and produced ‘how to’ guides to help organisations understand the issue and help remove barriers.

Balancing trends with long-term health management

I was interested to read your recent editor’s letter, ‘A broader church’ (HCM NovDec 12, p3). As an industry, we are as fickle as the consumer. We jump from trend to trend in a bid to engage new audiences, which sometimes leads our existing members and customers to become disengaged and disinterested. That said, I believe some of these trends – especially those linked to HIT – will enable small, independent operators to create niches within their local communities, with lower initial set-up costs.

However, as a large operator of multi-service facilities, we would never specialise. Our user base is too diverse, from 80-year-olds who come for an early morning swim to families playing badminton and people on GP referral schemes. We are also placing more emphasis on the creation of zones – a bit like what Fitness Club 24 in Poland is doing – which enables flexibility.  

For us, and indeed our clients, it’s all about the health agenda and what we can do to offer a more holistic approach to health and wellbeing. Trends come and go, but long-term sustainable health management is a serious matter, which is why this will always be at the centre of our offering. We will always appeal to a wide and diverse target audience within our communities.

Kevin Yates, Head of fitness, retention and marketing, Leisure Connection

It’s important for many operators to still appeal to a broad market / © stocklite/shutterstock.com
It’s important for many operators to still appeal to a broad market / © stocklite/shutterstock.com
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2013_2letters.gif
Research from Us Girls shows body image is still a barrier to exercise for young girls, says programme manager Karen Keohane
Write to reply,Write to reply
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
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"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
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The UK government is likely to face legal challenges from gym operators following the revelation ...
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promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
TRX Training: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Member feedback software
AskNicely: Member feedback software
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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