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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Letters: PT qualifications must teach people real-world skills

Published in Health Club Management 2013 issue 1

I read Scott Hopson’s feature on personal training with interest (see HCM Sept 12, p54). While I agree with many of the points raised, I think there are more fundamental explanations and solutions to the challenge of making a successful career as a personal trainer.

We must first consider the environment newly qualified PTs enter. In the current economic climate, more gym operators are erring towards self-employed, rental-based models which guarantee revenues, as opposed to high quality service and continued employee training and development. This means graduates face a ‘cliff’ following qualification, having to fend for themselves.

At The Training Room, we’ve bridged this gap by being a full-service careers provider rather than merely a training company. You can have all the knowledge, qualifications and client skills in the world, but if you don’t understand what’s expected of you in the real world, you’re being set up for failure. We focus on an academy environment where students adhere to strict codes of conduct (similar to those of top club operators) and uniform standards from day one. We provide additional business training, presentations from large corporate operators and work experience during training to ensure that all our graduates are industry-ready.

I totally agree that making money from PT alone is challenging – we’ve always taught our graduates to work the different income streams available to them. We insist all our students study group exercise classes such as group cycling and boxing circuits, and also strongly encourage external income streams such as boot camps and weight loss classes. This leads to an interesting and lucrative initial career which can become more specialist in later years.

Jonathan Davies, Founder & CEO, The Training Room

Write to reply

A tiered approach to cater for all levels of exerciser

I was interested to read the recent editor’s letter, ‘A broader church’ (see HCM NovDec 12, p3). If the fitness sector carries on delivering the same old journey in the same old way, we’ll only get the same old results – and that’s madness when it only appeals to 12–15 per cent of the UK population.

At Active Nation, we’ve torn up the rule book in a bid to persuade the nation to get, and stay, active. Our exercise experience is based around the real reasons, uncovered through research, why people don’t commit to exercise: choice, variation, support and value.

Rather than pitching our starting point at the high intensity level, assuming that everyone is an experienced exerciser, we’ve created three levels of intensity – Discover, Explore and Excel – based on a psychological exercise behavioural model. ‘Discover’ is pitched at those who have never exercised before; ‘Explore’ is for people who have been exercising regularly for between one and six months; and ‘Excel’ is for those who’ve been exercising for the last six months or more. Each level comes with a huge range of exercise choices and an appropriate pathway for progression that also has synergy with our group exercise classes and personal training.

It’s a solution that we find is welcoming new exercisers, but that’s also flexible enough to accommodate high intensity trainers. When 70 per cent of new members each month are new to exercise, it’s a route that we feel to be appropriate. The key to the success of our approach is in the diversity of activities we encourage people to get involved in: adding variety helps them reach their goals quicker and helps maintain their motivation.

Stuart Martin,Group commercial manager, Active Nation

Active Nation has a tiered offering to cater for different types of user
Active Nation has a tiered offering to cater for different types of user
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
RENE KALT
RENE KALT
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
ELEMENTS has been equipped by suppliers including gym80
ELEMENTS has been equipped by suppliers including gym80
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The company employs two external sports scientists to develop proven training concepts for the clubs
The company employs two external sports scientists to develop proven training concepts for the clubs
CEO René Kalt (right) with COO for Germany André Ehrlich (centre) and chair Jörg Blunschi
CEO René Kalt (right) with COO for Germany André Ehrlich (centre) and chair Jörg Blunschi
https://www.leisureopportunities.co.uk/images/HCM2013_1letter.gif
PT qualifications must teach people real world skills, says Jonathan Davies, CEO of The Training Room
Jonathan Davies Founder & CEO, The Training Room Stuart Martin Group commercial manager, Active Nation,PT qualifications, skills, exerciser,
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features

Letters: PT qualifications must teach people real-world skills

Published in Health Club Management 2013 issue 1

I read Scott Hopson’s feature on personal training with interest (see HCM Sept 12, p54). While I agree with many of the points raised, I think there are more fundamental explanations and solutions to the challenge of making a successful career as a personal trainer.

We must first consider the environment newly qualified PTs enter. In the current economic climate, more gym operators are erring towards self-employed, rental-based models which guarantee revenues, as opposed to high quality service and continued employee training and development. This means graduates face a ‘cliff’ following qualification, having to fend for themselves.

At The Training Room, we’ve bridged this gap by being a full-service careers provider rather than merely a training company. You can have all the knowledge, qualifications and client skills in the world, but if you don’t understand what’s expected of you in the real world, you’re being set up for failure. We focus on an academy environment where students adhere to strict codes of conduct (similar to those of top club operators) and uniform standards from day one. We provide additional business training, presentations from large corporate operators and work experience during training to ensure that all our graduates are industry-ready.

I totally agree that making money from PT alone is challenging – we’ve always taught our graduates to work the different income streams available to them. We insist all our students study group exercise classes such as group cycling and boxing circuits, and also strongly encourage external income streams such as boot camps and weight loss classes. This leads to an interesting and lucrative initial career which can become more specialist in later years.

Jonathan Davies, Founder & CEO, The Training Room

Write to reply

A tiered approach to cater for all levels of exerciser

I was interested to read the recent editor’s letter, ‘A broader church’ (see HCM NovDec 12, p3). If the fitness sector carries on delivering the same old journey in the same old way, we’ll only get the same old results – and that’s madness when it only appeals to 12–15 per cent of the UK population.

At Active Nation, we’ve torn up the rule book in a bid to persuade the nation to get, and stay, active. Our exercise experience is based around the real reasons, uncovered through research, why people don’t commit to exercise: choice, variation, support and value.

Rather than pitching our starting point at the high intensity level, assuming that everyone is an experienced exerciser, we’ve created three levels of intensity – Discover, Explore and Excel – based on a psychological exercise behavioural model. ‘Discover’ is pitched at those who have never exercised before; ‘Explore’ is for people who have been exercising regularly for between one and six months; and ‘Excel’ is for those who’ve been exercising for the last six months or more. Each level comes with a huge range of exercise choices and an appropriate pathway for progression that also has synergy with our group exercise classes and personal training.

It’s a solution that we find is welcoming new exercisers, but that’s also flexible enough to accommodate high intensity trainers. When 70 per cent of new members each month are new to exercise, it’s a route that we feel to be appropriate. The key to the success of our approach is in the diversity of activities we encourage people to get involved in: adding variety helps them reach their goals quicker and helps maintain their motivation.

Stuart Martin,Group commercial manager, Active Nation

Active Nation has a tiered offering to cater for different types of user
Active Nation has a tiered offering to cater for different types of user
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
RENE KALT
RENE KALT
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
Migros serves around 60,000 members in Zurich, but had to look beyond Switzerland for its new venture (all images) so as not to compete with other Migros co-operatives
ELEMENTS has been equipped by suppliers including gym80
ELEMENTS has been equipped by suppliers including gym80
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The ELEMENTS model, designed specifically for Germany, is a high-end brand with an extensive spa and relaxation offering
The company employs two external sports scientists to develop proven training concepts for the clubs
The company employs two external sports scientists to develop proven training concepts for the clubs
CEO René Kalt (right) with COO for Germany André Ehrlich (centre) and chair Jörg Blunschi
CEO René Kalt (right) with COO for Germany André Ehrlich (centre) and chair Jörg Blunschi
https://www.leisureopportunities.co.uk/images/HCM2013_1letter.gif
PT qualifications must teach people real world skills, says Jonathan Davies, CEO of The Training Room
Jonathan Davies Founder & CEO, The Training Room Stuart Martin Group commercial manager, Active Nation,PT qualifications, skills, exerciser,
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
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Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
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The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: Parkwood Leisure
As a family-owned business built on strong family values, Parkwood Leisure takes pride in offering ...
Company profiles
Company profile: WellnessSpace Brands
WellnessSpace Brands offers industry-leading experiential wellness products, including HydroMassage, CryoLounge+, and RelaxSpace. Each of the ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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