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Health Club Management

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Health Club Management

Health Club Management

features

Promotional feature: BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
People
Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
Features
HCM research
A quarter of people now regularly undertake home fitness workouts – a number far in excess of the UK’s gym membership penetration level of 15.6 per cent
Features
Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
Innovation
With members stuck at home, now’s the perfect time to plan some cost-effective upgrades to your clubs. Suppliers explain how a flooring refresh could help attract members back in-club as the pandemic eases
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Latest News
A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
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Gympass has launched a new digital platform as a response to the increase in demand ...
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Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Stages Cycling: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

Promotional feature: BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
Latest News
A new report has revealed the likely timescales and shape of the UK fitness market's ...
Latest News
There has been a "surge in appreciation" of exercise during lockdown, with people turning to ...
Latest News
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) ...
Latest News
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory ...
Latest News
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The ...
Latest News
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, ...
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Latest News
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Latest News
The number of people signing up for memberships at Planet Fitness has been at 2019 ...
Latest News
Gyms in England could be open in July if lobbying by the fitness industry comes ...
Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
Stages Cycling: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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