Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Les Mills

Five Steps to creating the Best Cycle Experience

Published in Health Club Management 2015 issue 11
Customers want classes adapted to their schedule, not the other way round
Customers want classes adapted to their schedule, not the other way round

Boutique indoor cycle studios have hit the UK market and are rapidly gaining market share. Meanwhile studios in mid-market facilities sit dormant for up to 80 per cent of opening hours, missing out on valuable revenue. Protect yourself against the rapid growth of boutique cycle studios by providing your members with the best possible cycle experience. Here are five steps to making it happen.

1
Set up an inspiring studio
It is imperative you set up a studio that members want to be in. Create a space that inspires people to push hard and enjoy their overall workout experience. This includes everything from the layout and quality of the bikes to the studio décor.

Great interior décor and lighting work together to create the overall studio experience. Carpets, colours, wall graphics, marketing materials, patterns and shapes can all be used to create a great sense of energy and movement.

Creating amazing workout experiences relies on a quality sound system capable of pumping high volume. There’s one design factor that is non-negotiable – all participants must have a clear and unobstructed view of the class instructor.

2
Offer better cycling classes more often
The fastest, most simple way to increase weekly attendance is to give people more of what they want. Customers want immediate satisfaction and they want your schedule to adapt to theirs, not the opposite.

Research shows “convenient schedule times” are a major driver of group fitness attendance globally, and one of the primary reasons for the success of boutique gyms. Offering a mix of live classes and virtual classes enables the number of classes on offer to grow considerably each week.

3
Get rock star instructors
Instructors are the face of your business. It’s important you build a rock star team – and keep them. Ideal instructors are:
* People who have involvement or experience in the entertainment industry
* Credible physical role models and passionate about sport
* Naturally able to interact and connect with a large variety of people
* Naturally able to catch and hold people’s attention
* Passionate about inspiring your members and developing social bonds
* Totally committed to ongoing training and up-skilling
* Able to represent your club culture and willing to help grow your club.

4
Provide customers with an online booking system
Boutique cycling studios offer a booking process that is driven by technology. These days customers want ‘no barrier’ experiences. They want to be able to pay, book and select seats without any hassle.

5
Add performance tracking
Adding a performance tracking element so that people can compete (either with each other or with their own historic performance) is a highly attractive proposition, specifically with the millennial market. This should allow your members to compete by measuring and displaying key metrics, and record and track their personal performance over time.

Join the discussion on these insights and more at our free Les Mills Insight Series Seminar, Indoor Cycling: The Missed Opportunity.

Email [email protected] to reserve your space.

Colours, wall graphics and lighting all work together to create the ambience
Colours, wall graphics and lighting all work together to create the ambience
Build a rock star team of instructors to attract business
Build a rock star team of instructors to attract business
Performance tracking will add more motivation
Performance tracking will add more motivation
http://www.leisureopportunities.com/images/584196_701969.jpg
Les Mills outlines five steps to creating the best cycle experience
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features

Les Mills

Five Steps to creating the Best Cycle Experience

Published in Health Club Management 2015 issue 11
Customers want classes adapted to their schedule, not the other way round
Customers want classes adapted to their schedule, not the other way round

Boutique indoor cycle studios have hit the UK market and are rapidly gaining market share. Meanwhile studios in mid-market facilities sit dormant for up to 80 per cent of opening hours, missing out on valuable revenue. Protect yourself against the rapid growth of boutique cycle studios by providing your members with the best possible cycle experience. Here are five steps to making it happen.

1
Set up an inspiring studio
It is imperative you set up a studio that members want to be in. Create a space that inspires people to push hard and enjoy their overall workout experience. This includes everything from the layout and quality of the bikes to the studio décor.

Great interior décor and lighting work together to create the overall studio experience. Carpets, colours, wall graphics, marketing materials, patterns and shapes can all be used to create a great sense of energy and movement.

Creating amazing workout experiences relies on a quality sound system capable of pumping high volume. There’s one design factor that is non-negotiable – all participants must have a clear and unobstructed view of the class instructor.

2
Offer better cycling classes more often
The fastest, most simple way to increase weekly attendance is to give people more of what they want. Customers want immediate satisfaction and they want your schedule to adapt to theirs, not the opposite.

Research shows “convenient schedule times” are a major driver of group fitness attendance globally, and one of the primary reasons for the success of boutique gyms. Offering a mix of live classes and virtual classes enables the number of classes on offer to grow considerably each week.

3
Get rock star instructors
Instructors are the face of your business. It’s important you build a rock star team – and keep them. Ideal instructors are:
* People who have involvement or experience in the entertainment industry
* Credible physical role models and passionate about sport
* Naturally able to interact and connect with a large variety of people
* Naturally able to catch and hold people’s attention
* Passionate about inspiring your members and developing social bonds
* Totally committed to ongoing training and up-skilling
* Able to represent your club culture and willing to help grow your club.

4
Provide customers with an online booking system
Boutique cycling studios offer a booking process that is driven by technology. These days customers want ‘no barrier’ experiences. They want to be able to pay, book and select seats without any hassle.

5
Add performance tracking
Adding a performance tracking element so that people can compete (either with each other or with their own historic performance) is a highly attractive proposition, specifically with the millennial market. This should allow your members to compete by measuring and displaying key metrics, and record and track their personal performance over time.

Join the discussion on these insights and more at our free Les Mills Insight Series Seminar, Indoor Cycling: The Missed Opportunity.

Email [email protected] to reserve your space.

Colours, wall graphics and lighting all work together to create the ambience
Colours, wall graphics and lighting all work together to create the ambience
Build a rock star team of instructors to attract business
Build a rock star team of instructors to attract business
Performance tracking will add more motivation
Performance tracking will add more motivation
http://www.leisureopportunities.com/images/584196_701969.jpg
Les Mills outlines five steps to creating the best cycle experience
Latest News
The Gym Group has confirmed plans to roll out a new small box format in ...
Latest News
Representatives from the three main political parties have backed the view that physical activity has ...
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
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The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
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Featured supplier news
Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness software
Go Do.Fitness: Fitness software
Audio visual
Hutchison Technologies: Audio visual
Locking solutions
Ojmar: Locking solutions
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab