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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Les Mills

Five Steps to creating the Best Cycle Experience

Published in Health Club Management 2015 issue 11
Customers want classes adapted to their schedule, not the other way round
Customers want classes adapted to their schedule, not the other way round

Boutique indoor cycle studios have hit the UK market and are rapidly gaining market share. Meanwhile studios in mid-market facilities sit dormant for up to 80 per cent of opening hours, missing out on valuable revenue. Protect yourself against the rapid growth of boutique cycle studios by providing your members with the best possible cycle experience. Here are five steps to making it happen.

1
Set up an inspiring studio
It is imperative you set up a studio that members want to be in. Create a space that inspires people to push hard and enjoy their overall workout experience. This includes everything from the layout and quality of the bikes to the studio décor.

Great interior décor and lighting work together to create the overall studio experience. Carpets, colours, wall graphics, marketing materials, patterns and shapes can all be used to create a great sense of energy and movement.

Creating amazing workout experiences relies on a quality sound system capable of pumping high volume. There’s one design factor that is non-negotiable – all participants must have a clear and unobstructed view of the class instructor.

2
Offer better cycling classes more often
The fastest, most simple way to increase weekly attendance is to give people more of what they want. Customers want immediate satisfaction and they want your schedule to adapt to theirs, not the opposite.

Research shows “convenient schedule times” are a major driver of group fitness attendance globally, and one of the primary reasons for the success of boutique gyms. Offering a mix of live classes and virtual classes enables the number of classes on offer to grow considerably each week.

3
Get rock star instructors
Instructors are the face of your business. It’s important you build a rock star team – and keep them. Ideal instructors are:
* People who have involvement or experience in the entertainment industry
* Credible physical role models and passionate about sport
* Naturally able to interact and connect with a large variety of people
* Naturally able to catch and hold people’s attention
* Passionate about inspiring your members and developing social bonds
* Totally committed to ongoing training and up-skilling
* Able to represent your club culture and willing to help grow your club.

4
Provide customers with an online booking system
Boutique cycling studios offer a booking process that is driven by technology. These days customers want ‘no barrier’ experiences. They want to be able to pay, book and select seats without any hassle.

5
Add performance tracking
Adding a performance tracking element so that people can compete (either with each other or with their own historic performance) is a highly attractive proposition, specifically with the millennial market. This should allow your members to compete by measuring and displaying key metrics, and record and track their personal performance over time.

Join the discussion on these insights and more at our free Les Mills Insight Series Seminar, Indoor Cycling: The Missed Opportunity.

Email [email protected] to reserve your space.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Colours, wall graphics and lighting all work together to create the ambience
Colours, wall graphics and lighting all work together to create the ambience
Build a rock star team of instructors to attract business
Build a rock star team of instructors to attract business
Performance tracking will add more motivation
Performance tracking will add more motivation
http://www.leisureopportunities.com/images/584196_701969.jpg
Les Mills outlines five steps to creating the best cycle experience
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
The pandemic has sped up our progress towards the strategy we’d outlined – to become a coaching company that happens to have clubs and support people in achieving their goals, wherever they choose to work out
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
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As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
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Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness software
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Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Fitness equipment
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Property & Tenders
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21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Les Mills

Five Steps to creating the Best Cycle Experience

Published in Health Club Management 2015 issue 11
Customers want classes adapted to their schedule, not the other way round
Customers want classes adapted to their schedule, not the other way round

Boutique indoor cycle studios have hit the UK market and are rapidly gaining market share. Meanwhile studios in mid-market facilities sit dormant for up to 80 per cent of opening hours, missing out on valuable revenue. Protect yourself against the rapid growth of boutique cycle studios by providing your members with the best possible cycle experience. Here are five steps to making it happen.

1
Set up an inspiring studio
It is imperative you set up a studio that members want to be in. Create a space that inspires people to push hard and enjoy their overall workout experience. This includes everything from the layout and quality of the bikes to the studio décor.

Great interior décor and lighting work together to create the overall studio experience. Carpets, colours, wall graphics, marketing materials, patterns and shapes can all be used to create a great sense of energy and movement.

Creating amazing workout experiences relies on a quality sound system capable of pumping high volume. There’s one design factor that is non-negotiable – all participants must have a clear and unobstructed view of the class instructor.

2
Offer better cycling classes more often
The fastest, most simple way to increase weekly attendance is to give people more of what they want. Customers want immediate satisfaction and they want your schedule to adapt to theirs, not the opposite.

Research shows “convenient schedule times” are a major driver of group fitness attendance globally, and one of the primary reasons for the success of boutique gyms. Offering a mix of live classes and virtual classes enables the number of classes on offer to grow considerably each week.

3
Get rock star instructors
Instructors are the face of your business. It’s important you build a rock star team – and keep them. Ideal instructors are:
* People who have involvement or experience in the entertainment industry
* Credible physical role models and passionate about sport
* Naturally able to interact and connect with a large variety of people
* Naturally able to catch and hold people’s attention
* Passionate about inspiring your members and developing social bonds
* Totally committed to ongoing training and up-skilling
* Able to represent your club culture and willing to help grow your club.

4
Provide customers with an online booking system
Boutique cycling studios offer a booking process that is driven by technology. These days customers want ‘no barrier’ experiences. They want to be able to pay, book and select seats without any hassle.

5
Add performance tracking
Adding a performance tracking element so that people can compete (either with each other or with their own historic performance) is a highly attractive proposition, specifically with the millennial market. This should allow your members to compete by measuring and displaying key metrics, and record and track their personal performance over time.

Join the discussion on these insights and more at our free Les Mills Insight Series Seminar, Indoor Cycling: The Missed Opportunity.

Email [email protected] to reserve your space.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Colours, wall graphics and lighting all work together to create the ambience
Colours, wall graphics and lighting all work together to create the ambience
Build a rock star team of instructors to attract business
Build a rock star team of instructors to attract business
Performance tracking will add more motivation
Performance tracking will add more motivation
http://www.leisureopportunities.com/images/584196_701969.jpg
Les Mills outlines five steps to creating the best cycle experience
Latest News
Virtuagym has launched its new Stronger Together programme, marketed as the fitness industry's first all-in-one, ...
Latest News
Rainer Schaller, the founder of budget gym megabrand McFIT, has added iconic franchised chain Gold's ...
Latest News
A set of posters created by a fitness studio manager, mimicking the government's COVID-19 NHS ...
Latest News
In a boost to the gym and physical activity sector, the UK's deputy chief medical ...
Latest News
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of ...
Latest News
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO ...
Latest News
Following its announcement that grassroots sport could restart on 11 July and that gyms and ...
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
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HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness software
Go Do.Fitness: Fitness software
Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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