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Core Health & Fitness
Core Health & Fitness
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: miha bodytec

Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more

Published in Health Club Management 2019 issue 11
Awareness and coverage of EMS in the UK has increased in the past year
Awareness and coverage of EMS in the UK has increased in the past year
"This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened" - Mark Holland, Master franchisor Bodystreet

Bodystreet, global EMS market leader, launched with a single micro-studio in Munich in Germany in 2007, and after two years of proving the concept, expanded as a franchise system.

Now, the number of studios has grown to almost 300 across Germany, Austria, Italy and the UK, training more than 40,000 people every week.

In the UK, Bodystreet has gone from strength to strength, under the watchful eye of master franchisor Mark Holland. With eight existing sites in Milton Keynes, Sutton Coldfield, Edinburgh and Bristol, Holland is confident of reaching 200 locations by 2025.

We caught up with him to find out more about the successes Bodystreet has seen throughout 2019 and to understand more about his and the company’s plans for the year ahead.

Holland explains, “This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened. We’ve seen real growth in the EMS category – in terms of awareness and coverage – and our businesses have reaped the rewards. Our Gibraltar location, for example, has seen a 40 per cent growth in members since November 2018 and membership across the eight sites has grown consistently month on month, with membership increasing by 25 per cent in January 2019 alone.

Much of this uplift is down to the procedures and practices we have in place. Every client that engages with us knows exactly the level and quality of service they'll receive – right from our booking systems down to the workout structure. This keeps them coming back for more, as they enjoy the simplicity and effectiveness of the whole Bodystreet experience. Similarly, every new start-up business owner is supplied with financial backing, business support and pre-prepared marketing materials. Essentially, they're walking a path previously walked – and successfully too – so there's a clear and effective way to manage the facility from the offset. They can trust in the fact that the model works, and they'll see positive results if they follow the guidelines in place.”

Plans for the future
“Since we opened the first EMS studio in Scotland back in March this year, the site has grown its membership base rapidly. Considering the speed and enthusiasm with which locals have engaged with the service, we’ve been keen to explore the opportunities available in other major Scottish cities. With this in mind, we’ve recently partnered with AiA, dedicated property professionals in the area, to help locate affordable spaces throughout Glasgow. Together, we're looking to establish new locations, and find potential trainers. We already have one location primed and ready to go, committing to a further 19 studios in the next five years.

"Establishing ourselves in London is paramount to our continued growth. To date, the biggest challenge to this has been finding affordable and appropriate property. We’ve been looking at ways to overcome this and are currently working with one of the big operators with multiple venues across the capital, to collaborate on a viable solution. We’re extremely positive and confident about the potential here and excited to progress conversations and see what's possible into 2020. Stay tuned for what’s to come!”

● If you’re looking for more information on the business opportunities available within the Bodystreet franchise, visit www.bodystreet.co.uk/home

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Clients that engage with Bodystreet know they'll receive top quality service
Clients that engage with Bodystreet know they'll receive top quality service
http://www.leisureopportunities.com/images/imagesX/310499_242134.jpg
Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more
miha, Electro Muscle Stimulation training, Mark Holland
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features

Promotional feature: miha bodytec

Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more

Published in Health Club Management 2019 issue 11
Awareness and coverage of EMS in the UK has increased in the past year
Awareness and coverage of EMS in the UK has increased in the past year
"This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened" - Mark Holland, Master franchisor Bodystreet

Bodystreet, global EMS market leader, launched with a single micro-studio in Munich in Germany in 2007, and after two years of proving the concept, expanded as a franchise system.

Now, the number of studios has grown to almost 300 across Germany, Austria, Italy and the UK, training more than 40,000 people every week.

In the UK, Bodystreet has gone from strength to strength, under the watchful eye of master franchisor Mark Holland. With eight existing sites in Milton Keynes, Sutton Coldfield, Edinburgh and Bristol, Holland is confident of reaching 200 locations by 2025.

We caught up with him to find out more about the successes Bodystreet has seen throughout 2019 and to understand more about his and the company’s plans for the year ahead.

Holland explains, “This year has been an extremely exciting one for us, with multiple partners getting on board, new projects in the works and several locations opened. We’ve seen real growth in the EMS category – in terms of awareness and coverage – and our businesses have reaped the rewards. Our Gibraltar location, for example, has seen a 40 per cent growth in members since November 2018 and membership across the eight sites has grown consistently month on month, with membership increasing by 25 per cent in January 2019 alone.

Much of this uplift is down to the procedures and practices we have in place. Every client that engages with us knows exactly the level and quality of service they'll receive – right from our booking systems down to the workout structure. This keeps them coming back for more, as they enjoy the simplicity and effectiveness of the whole Bodystreet experience. Similarly, every new start-up business owner is supplied with financial backing, business support and pre-prepared marketing materials. Essentially, they're walking a path previously walked – and successfully too – so there's a clear and effective way to manage the facility from the offset. They can trust in the fact that the model works, and they'll see positive results if they follow the guidelines in place.”

Plans for the future
“Since we opened the first EMS studio in Scotland back in March this year, the site has grown its membership base rapidly. Considering the speed and enthusiasm with which locals have engaged with the service, we’ve been keen to explore the opportunities available in other major Scottish cities. With this in mind, we’ve recently partnered with AiA, dedicated property professionals in the area, to help locate affordable spaces throughout Glasgow. Together, we're looking to establish new locations, and find potential trainers. We already have one location primed and ready to go, committing to a further 19 studios in the next five years.

"Establishing ourselves in London is paramount to our continued growth. To date, the biggest challenge to this has been finding affordable and appropriate property. We’ve been looking at ways to overcome this and are currently working with one of the big operators with multiple venues across the capital, to collaborate on a viable solution. We’re extremely positive and confident about the potential here and excited to progress conversations and see what's possible into 2020. Stay tuned for what’s to come!”

● If you’re looking for more information on the business opportunities available within the Bodystreet franchise, visit www.bodystreet.co.uk/home

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Clients that engage with Bodystreet know they'll receive top quality service
Clients that engage with Bodystreet know they'll receive top quality service
http://www.leisureopportunities.com/images/imagesX/310499_242134.jpg
Bodystreet, the global leader in Electro Muscle Stimulation training, has had a successful year in 2019, growing their reach across the UK. Master franchisor Mark Holland tells us more
miha, Electro Muscle Stimulation training, Mark Holland
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Boutique operator Digme Fitness will open two new studios in London over the next two ...
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A government investment of £1.75bn – to pay 50 per cent of rents across the ...
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Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
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Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
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Today (10 August) is the last day for companies to enter the follow-up survey to ...
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A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
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Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
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promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Video Gallery
Resolute™ Strength
Precor
Resolute™ Strength - New Selectorized Strength Line From Precor Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Management software
Fisikal: Management software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Trade associations
International SPA Association - iSPA: Trade associations
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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Diary dates
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Diary dates
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Diary dates
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